Ronak Samantray, Co-founder at NewFloats talks about the issues faced by websites in terms of optimization whether its on-page or off page. He elucidates why fresh content forms the backbone of a good website and how it ought to communicate with its users. The sessions further reveals why moving the website to serverless architectures is important and why page load speed for customer retention is key. He also speaks about optimizing the website for discovery and how Cloud Hosting (https://india.resellerclub.com/cloud-hosting plays a key role when it comes to future of hosting with its high scalability and flexible pricing. Ctrl F5, powered by ResellerClub is a summit for elite web designers and developers looking to collaborate, network and share knowledge with some of the best leaders of the Internet presence industry in India. Check out: https://www.resellerclub.com/ Subscribe: https://bit.ly/2tUMzqU Facebook: https://www.facebook.com/TeamResellerClub/ Twitter: https://twitter.com/ResellerClub LinkedIn- https://www.linkedin.com/company/1795193/ ResellerClub (https://www.resellerclub.com/) was founded with the objective of offering domain names and hosting products to Web Designers, Developers, and Web Hosts. ResellerClub offers Shared Hosting, Cloud Hosting, Dedicated Servers, VPS, Email, Backup, Security and more with multi-brand options in many of these categories to empower choice. ResellerClub also offers a comprehensive solution to register and manage 500+ gTLDs, ccTLDs and new domains.

1. How to build websites for the future?
Ronak Kumar Samantray
Co-Founder, NowFloats
INK Fellow 2013, Forbes 30 Under 30 (Asia)

2. www.GetKitsune.com
Issues with websites today…

3. www.GetKitsune.com
#1 Not optimized for Discovery

4. www.GetKitsune.com
What is done today – to drive discovery?
1. Off – Page Optimizations
2. Basic On-Page Optimizations

5. www.GetKitsune.com
How to optimize for Discovery ?
1. A blind man’s content strategy
2. Content Layout/Representation
3. Explanation of content for the Search Bots (Semantic
Tagging – schema.org)
4. Load Time & Responsiveness on mobile/desktop
5. Social Reach
6. Secure channel for information exchange (if applicable)

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#2 Not iterated enough for
maximizing conversions

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How to optimize for conversions?
1. Enable more than one form of Call-To-Action
2. Push to provide personalized service to every visitor.

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#3 90% websites not optimized for peak loads

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How to optimize for load?
A shift from ‘server based’ to Serverless Architecture.

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#4 Not optimized for Differential Loading

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How to enable Differential Loading?
1. Optimize HTML code into common headers, footers.
2. Optimize stylesheets & scripts based on universal vs page
wise assets
3. Enable immutable public caching
4. Plan for easy file-update and cache-invalidation.

13. www.GetKitsune.com
THE RECOMMEND PROCESS
of developing a website

14. • Plan for all
types of
content to be
displayed
Web Content
• Which
content/page
links to which
other pages ?
• URL format for
every details
page
Content Layout
• Static HTML
with sample
content
A Static
Prototype
• Framework/
Theme
Approach
• Build your
Own DB/API
Static to
Dynamic
• Simplicity of
Updating
Content!
CMS
• Google
Analytics,
Piwik
• NewRelic
Analytics
• Website as a
Service!
Hosting & Go-
Live
• CDN
• Browser
Caching
Differential
Loading
• Crawl Stats &
Indexing
• Minimize
Bounce
Monitor &
Iterate

15. Introducing the new Fox, in the web industry –
KITSUNE

16. www.GetKitsune.com
The reach of Kitsune, today

17. www.GetKitsune.com
1. Powers the backend of NowFloats – a 200,000 websites
hosted
2. 0.5 Billion requests server over last 1 year.
3. From small static websites, to fully dynamic websites with
monthly traffic of 1Million users.

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How to get started?

22. www.GetKitsune.com
http://getKitsune.com

23. www.GetKitsune.com
Kitsune Dashboard

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Key Features
1. A web platform that adds value to your website, and reduces your
time to develop. Try it out now with your existing website URL.
2. Supports simple static websites to fully dynamic website with in-built
CMS.
3. Pay As you go – No monthly / yearly commitment.
4. Just Rs 5/day (for every 10,000 requests). Experience the new way of dealing
with web platforms.
5. Access to Developer Advocates/Support.
6. Monthly developer meet-ups and events across various cities.
7. New features rolling out every month.

25. A FULL STACK FRAMEWORK FOR WEBSITES

26. Questions

27. thanks
@rokrsa
www.GetKitsune.com