1. State of the
Domain Naming System
Ulrich Retzlaff Anand Vora
Public Interest Registry

2. 27 years ago…
.com
.net
.org
.gov
.edu
.mil
2

3. Today
Coming soon...
.asia .in .Africa .Health
.biz .fr .Bank .Hotel
.info 210,000,000+
.uk .Berlin .Irish
.Dental .Love
Domain Names Registered
.jobs .cn .Eco .London
.Earth .Money
Over 2 Billion
.name .kr .Food .Movie
.pro .hk Internet.Film
Users .Paris
.tel .my .Free .Poker
.Green .Radio
.xxx .vn .Gay .Whatever
3

4. Today
1billion active 800 million users 140 million
users each month, watching active users,
4 billion hours of sending 340
video, and million tweets
72 hours of video are every day
uploaded every
minute
Founded 2004 Founded 2005 Founded 2006 4

5. Do websites still matter?
Question: Rank the following (Website, FB, Twitter,
LinkedIn, YouTube) from most trustworthy to least.
81% of respondents chose an organization’s
website as the most trustworthy place.
60% of respondents chose Twitter as the least.
Facebook, YouTube, and LinkedIn fell in
between the two extremes.
Caravan Research 2010
5

6. Ok, but why so many new gTLDs?
“The program's goals include enhancing
competition and consumer choice, and
enabling the benefits of innovation via the
introduction of new gTLDs.”
6

7. Business Innovation since 1985
E-commerce
7

8. Innovations for Multimedia
Streaming
8

9. Community Innovations
Crowd Sourcing
9

10. MOVIE

11. .ORG Statistics

12. Major Global Reach
AF
AP
1%
11%
Roughly 40% of
EU registrations come
23%
NA from outside of the
63%
U.S.
LAC
2%
12

13. Broad Appeal
Religion
Small Businesses Arts and Culture
Open Source Associations
Community Development
Sports and Recreation Charity & Campaigns
Corporate Social Responsibility (CSR)
Disaster Relief Health and Medical
Celebrity Causes
Global Organizations Open Source
13

14. Strong Brand Attributes
Web users* have told us that .ORG stands for:
1. Informative
2. Well-intentioned
3. Trustworthy
4. Valuable information
5. International use
*Based on global survey conducted in 2009, 2010 of 10,000+ Users
14

15. .ORG is a Growing TLD
Domains Under Management (2006-2012)
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
-
2006 2007 2008 2009 2010 2011 2012
One of the original TLDs, now over 10M
DUM, and growing at 7% each year.
15

16. Highest Renewal Rate
Renewal Rate
Average 86.0%
75.7% 75.4%
(blended)
renewal rate of 60.7%
75%, is among
the highest of
all gTLDs.
1 year 2 years 3+ years Blended
16

17. Internet Users in
India

18. Internet Users
18

19. In Asia
19

20. ASIA INTERNET USE, POPULATION DATA AND
FACEBOOK STATISTICS
Population Internet Users, Internet Users Penetration Users Facebook
ASIA
( 2011 Est.) (Year 2000) 31-Dec-11 (% Population) % Asia 31-Mar-12
Afganistan 29,835,392 1,000 1,256,470 4.20% 0.10% 257,440
Bangladesh 158,570,535 100,000 5,501,609 3.50% 0.50% 2,520,680
Bhutan 708,427 500 98,728 13.90% 0.00% 65,660
China * 1,336,718,015 22,500,000 513,100,000 38.40% 50.50% 447,460
Hong Kong * 7,122,508 2,283,000 4,894,913 68.70% 0.50% 3,752,160
India 1,189,172,906 5,000,000 121,000,000 10.20% 11.90% 45,048,100
Indonesia 245,613,043 2,000,000 55,000,000 22.40% 5.40% 43,523,740
Japan 126,475,664 47,080,000 101,228,736 80.00% 10.00% 7,684,120
Kazakhstan 15,522,373 70,000 5,448,965 35.10% 0.50% 452,200
Korea, South 48,754,657 19,040,000 40,329,660 82.70% 4.00% 6,376,160
Kyrgystan 5,587,443 51,600 2,194,400 39.30% 0.20% 75,380
Myanmar 53,999,804 1,000 110,000 0.20% 0.00% n/a
Nepal 29,391,883 50,000 2,031,245 6.90% 0.20% 1,396,800
Pakistan 187,342,721 133,900 29,128,970 15.50% 2.90% 6,412,960
Sri Lanka 21,283,913 121,500 2,503,194 11.80% 0.20% 1,235,080
Taiwan 23,071,779 6,260,000 16,147,000 70.00% 1.60% 11,877,620
Tajikistan 7,627,200 2,000 794,483 10.40% 0.10% 34,640
Vietnam 90,549,390 200,000 30,516,587 33.70% 3.00% 3,173,480
20

21. Promoting .ORG in India
Comprehensive campaign: TV, PR, Digital, & Social Media
Our Commitment to Indian Market
• Create awareness for .ORG
• Reach out to SMBs to promote .ORG
• Support our valued partners
21

22. A WORLD OF POSSIBILITIES.
TOGETHER.
22

23. Thank You
uretzlaff@pir.org
avora@pir.org

24. REPOSITORY

25. What does this mean?

26. Look To Broadband As Indicator
India1 broadband subscriber per
100 people.
Europe & U.S. has30 broadband
subscribers per 100 people.
Source ITU-2011

27. Broadband Drives Real Growth
An IDB study found that a 10%
point increase in
broadband penetration in the region could boost gross
domestic product by an average 3.2% and raise
productivity by 2.6%.
Inter-American Development Bank (IDB)- 5-2012