For the complete report, get in touch with us at : info@netscribes.com Abstract: Netscribes latest market research report titled Water Purifier Market in India 2014 states that the domestic water purifier market is set to experience steady growth as people are becoming more aware of the utility of water purifiers in India. As initial consumer reactions and water purifier reviews have been largely positive, the adoption of the same will only improve over the years. Also, the market is largely under penetrated and manufacturers have ample opportunities to grow in this market. Various innovations and availability of products at various price points are helping the market to grow considerably. Demand for water purifiers is huge in the developing countries as government initiatives in such regions are not enough to provide clean drinking water. In India, the market size of water purifiers is huge and it is projected to increase even further. Increase in urbanization is one of the major contributing factors behind the growth of the domestic water purifier market. People have less time to boil water, which is one of the reasons why water purifiers are very convenient for people staying in urban areas. As population increases, clean water becomes inaccessible to households. Unclean water leads to various water borne diseases. So, water purifiers have become a necessity nowadays. The water purifier market faces some challenges such as lack of awareness among the rural population and lack of standardization among the products marketed by companies. Recent trends have made it evident that new players are entering the market and they are also trying to increase the number of selling points. There is a lot of opportunity as the rural market is still untapped. The number of major water purifier companies in India is also considerably low which leads to low barriers towards market entry. Coverage Overview of the water purifier market in India and forecasted market size data over 2013 to 2018 Major technologies used in the water purifier segment Illustration of major distribution channels Qualitative analysis of the major drivers and challenges affecting the market Analysis of the competitive landscape and detailed profiles of major public and private players Market opportunities through present scenario in the Indian market Table of Contents: Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11 - 2013-14), Inflation Rate: Monthly (Jun 2013 - Nov 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Aug 2013 - Jan 2014) Slide 4: Lending Rate: Annual (2008-09 - 2011-12), Trade Balance: Annual (2009-10 - 2012-13), FDI: Annual (2009-10 - 2012-13) Introduction Slide 5-7: Introduction - Major Technologies, Major Distribution Models Market Overview Slide 8-9: Market Overview - India (In value and volume) Slide 10: Market share

1. Insert Cover Image using Slide Master View
Do not distort
Water Purifier Market – India
July 2014

2. 2
Executive Summary
Market
Overview
Drivers &
Challenges
Competitive
Landscape
The Indian water purifier market is poised to reach INR x bn by 20-- from INR x bn in 20--
growing at a CAGR of x%
In India the water purifier market is set to grow at a steady pace as people are becoming
more health conscious these days
The domestic water purifier market is largely untapped
Popularity of Reverse Osmosis water purifiers is on the rise
Drivers
 Increase in urbanization
 Availability of water purifiers at
various price points
 Lack of clean drinking water
 Increase in water borne
diseases
Challenges
 Low awareness
 Lack of standardization
Major Players
Company 1 Company 3 Company 5
Company 2 Company 4 Company 6
Trends
Focus on rural India
More selling points
Increased number of players
WATER PURIFIER MARKET IN INDIA 2014.PPT

3. 3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Drivers and Challenges
•Trends
•Competitive Landscape
•Market Opportunities
•Strategic Recommendations
•Appendix
WATER PURIFIER MARKET IN INDIA 2014.PPT

4. 4
Economic Indicators (1/3)
11
12
13
14
15
b2
a2
Q1
d1
c1
b1
a1
Q4
c4
b4
a4
Q3
c3
b3
a3
Q2
d2
c2
INR tn
2013-142012-132011-122010-11
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
-2
-1
0
1
2
q
Jul 2013 - Aug 2013
p
%
Nov 2013 - Dec 2013
t
Oct 2013 - Nov 2013
s
Sep 2013 - Oct 2013
r
Aug 2013 - Sep 2013
WATER PURIFIER MARKET IN INDIA 2014.PPT

5. 5
Globally water purifier market is growing steadily on
account of high demand from developing countries
Introduction
Reasons to buy a purification system Water Purifier: Top Growing Regions
• Text
Text
WATER PURIFIER MARKET IN INDIA 2014.PPT
• Text
• Text

6. 6
Water purifier market is likely to grow as the level of
urbanization increases
Market Overview – India (1/3)
Water Purifier – Market Size & Growth
• Text
0
50
100
150
200
INR bn
20--
x3
20--
x2
20--
x1
20--
x6
20--
x5
20--
x4
X%
WATER PURIFIER MARKET IN INDIA 2014.PPT

7. 7WATER PURIFIER MARKET IN INDIA 2014.PPT
Drivers & Challenges – Summary
Drivers
Increase in urbanization
Availability of water purifiers at
various price points
Lack of clean drinking water
Increase in water borne diseases
Challenges
Low awareness
Ambiguity in standardization

8. 8
Trends- Summary
Key
Trends
Focus on Rural India
More Selling Points
Increased Number of
Players
WATER PURIFIER MARKET IN INDIA 2014.PPT

9. 9
Public : Domestic Company – Company 1
Key People
Products and Services
City A
Company Information Offices and Centres – India
Corporate Address
Block ABC
City XYZ
Tel No. 123456
Fax No. 1234567
Website http://www.abc123com/
Year of Incorporation 20--
Category Products/Services
Product 1 P1,p2,p3
Name Designation
ABC abc
XYZ xyz
MNO mno
WATER PURIFIER MARKET IN INDIA 2014.PPT

10. 10
Financial Snapshot Key Ratios
Financial Summary
Public: Domestic Company – Company 1
• The company incurred a net profit of INR A mn in FY 20--, as
compared to net profit of INR B mn in FY 20--
• The company reported total Income of INR X mn in FY 20--,
registering an increase of r % over FY 20--
• The company earned an operating margin of d1 % in FY 20-- an
decrease of k % points over FY 20--
• The company reported debt to equity ratio of g in FY 20--, an
increase of r % over FY 20--
Financial Summary
Indicators Value (DDD/MMM/YYYY)
Market Capitalization (INR) a
Total Enterprise Value (INR) b
EPS (INR) c
PE Ratio (Absolute) d
Particulars
y-o-y change
(20-----)
20-- 20-- 20-- 20--
Profitability Ratios
Operating Margin a1 a a2 a3 a4
Net Margin b1 b b2 b3 b4
Profit Before Tax Margin c1 c c2 c3 c4
Return on Equity d1 d d2 d3 d4
Return on Capital Employed e1 e e2 e3 e4
Return on Working Capital f1 f f2 f3 f4
Return on Assets g1 g g2 g3 g4
Return on Fixed Assets h1 h h2 h3 h4
Cost Ratios
Operating costs (% of Sales) i1 i i2 i3 i4
Administration costs (% of
Sales)
j1 j j2 j3 j4
Interest costs (% of Sales) k1 k k2 k3 k4
Liquidity Ratios
Current Ratio l1 l l2 l3 l4
Cash Ratio m1 m m2 m3 m4
Leverage Ratios
Debt to Equity Ratio n1 n n2 n3 n4
Debt to Capital Ratio 01 o o2 o3 o4
Interest Coverage Ratio p1 p p2 p3 p4
Efficiency Ratios
Fixed Asset Turnover q1 q q2 q3 q4
Asset Turnover r1 r r2 r3 r4
Current Asset Turnover s1 s s2 s3 s4
Working Capital Turnover t1 t t2 t3 t4
Capital Employed Turnover u1 u u2 u3 u4
Improved Decline
Net IncomeRevenue
0
2
4
6
0.00
0.05
0.10
0.15
20--
x4
20--
x3
20--
x2
20--
x1
WATER PURIFIER MARKET IN INDIA 2014.PPT

11. 11
Key Recent Developments
Key Business Segments Key Geographic Segments
Public: Domestic Company – Company 1
Description News
Overview • It sells product A under the brand name of ‘abg’ & ‘def’
Production facilities • In India the company has k manufacturing hubs and j marketing offices
Shareholding pattern • Promoters of the company hold j % of the share while k % is held by general public
Clients • Clients are spread across ghj countries spanning across t continents
Investments • The company wants to invest INR K mn in a company through a joint venture in Country 2
producing product a and product b
• So far the company invested INR 0.C mn in company A in country A
0
2,000
4,000
6,000
20--
d
20--
c
20--
b
20--
a
Enamelled Wire and Strips
0
2,000
4,000
6,000
20--
c1
20--
b1
20--
a1
India
WATER PURIFIER MARKET IN INDIA 2014.PPT

12. 12
Shareholders of the Company as on 30/09/2013 Ownership Structure
Name No. of Shares held
Shareholder 1 X1
Shareholder 2 X2
Total a
Private: Domestic Company – Company 2 (2/5)
X%
X%
Ownership structure corresponds to Date of AGM: 30/09/2013
Directors or relatives of directors
Other top 50 shareholders (other than listed above)
WATER PURIFIER MARKET IN INDIA 2014.PPT

13. 13
• Text • Text
• Text• Text
TO
WS
Public: Foreign Company – Company 2
WATER PURIFIER MARKET IN INDIA 2014.PPT

14. 14
Thank you for the attention
About Netscribes
Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment &
business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true
value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth
objectives.
Water Purifier Market – India report is part of Netscribes’ Technology Industry Series.
For more detailed information or customized research requirements please contact:
Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, “Netscribes” is
not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior
permission is required for guidelines on reproduction.
Phone: +91 22 4098 7600
E-Mail: info@netscribes.com
WATER PURIFIER MARKET IN INDIA 2014.PPT