The Overall classifieds market is valued at INR 18 bn in 2008; Estimated to reach INR 41 bn in 2010. Classifieds market comprises of print and online segments. Market is dominated by the online segment The report provides a snapshot of the market. An overview gives a quick picture of the market with estimated market size, growth rate and revenue split between the print and online segments. An analysis of drivers reveals that increasing penetration of internet, growth in the services sector, favourable demographics and convenience offered by online classifieds is driving growth in this sector. The key challenges identified include language barriers, low PC penetration, poor internet connectivity and credit card penetration, and economic slowdown. The report identifies the current market trends including mobile classifieds, emergence of local classifieds and newer technologies in online matrimony. The competitive landscape profiles the major players in this sector in terms of their business description and classified websites for each player. The report also provides details of the private equity investments and key developments in this sector.

1. Online Classifieds - India
October 2009

2. Executive Summary
Overall classifieds market is valued at INR XX bn in 20--; Estimated to reach INR YY bn in 20- -
Classifieds Market comprises of two segments:
– Print Classifieds
Market – Online Classifieds
LE
Majority of the business comes from Metros and Tier-1 cities in India
Classifieds portals like jobs, matrimonial and real estate, bring in almost a % of the total online
classified revenues
Drivers:
MP Challenges:
Drivers &
Challenges
–
–
–
–
SA
Increasing penetration of Internet
Growth in the services sector
Favourable demographics
Convenience of online classifieds
– Language barriers
– Low PC penetration
– Poor internet connectivity and credit card
penetration
– Economic Slowdown
Mobile classifieds
Trends Emergence of local classifieds
Newer technologies in online matrimony
• Leading players in specialized classified space include Company 1, Company 2 and Company 3
Competition • Leading players in general classifieds market are Company 4, Company 5, and Company 6
ONLINE CLASSIFIEDS – INDIA.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•PE Investments
•Key Developments
ONLINE CLASSIFIEDS – INDIA.PPT 3

4. Market is dominated by the online segment
Overview Overall Market Size and Growth
•Classifieds market comprises of two segments: INR bn
Online Classifieds 50
z
LE
Print Classifieds 40
a%
•Online classifieds is the leading segment 30 y
•Market has attracted many small and big
players into classifieds market
MP 20
10 u v
w
x
•Leading players in online segment include :
Company 1 in recruitment
Company 2 in matrimony
Company 3 in real estate
SA 0
2005
Segment Split
2006 2007 2008 2009e 2010e
Company 4 in general classifieds
•The market is driven by the growth in services
sector, favourable demographics & increase in Print Classifieds b%
PC & internet penetration c%
•Paid listings comprise a major source of
revenue for online classified companies Online Classifieds
Source:
ONLINE CLASSIFIEDS – INDIA.PPT 4

5. Drivers & Challenges
Challenges
Language barriers
Drivers Low PC penetration
Poor internet connectivity and credit
Increasing penetration of internet
card penetration
Growth in the services sector Economic slowdown
Favourable demographics
Convenience of online classifieds
ONLINE CLASSIFIEDS – INDIA.PPT 5

6. Mobile classifieds
Trends
Newer technologies in Emergence of local
online matrimony classifieds
ONLINE CLASSIFIEDS – INDIA.PPT 6

7. Company 1 leads in recruitment, Company 2 in matrimony and
Company 3 in general classifieds
Competition Overview Visitors Jobsites
• Leading players in specialized classified space include Monthly visits
Company 1 & Company 2 Total unique Visitors
mn
LE
• Leading players in general classifieds market are like u1
30
Company 3, Company 4 and Company 5
20
• The market is gradually moving from specialized
category sites to general category sites
MP 10
0
v1
u2
v2
u3
v3
A
Players who were earlier in one category have launched Naukri Monster Timesjobs
S
other verticals or their own general category sites
General Classifieds Visitors Matrimonial Websites
Monthly Visits Monthly Visits
mn Total Unique Visitors mn Total Unique Visitors
w1 w2
5 20 y1
x1 x2 w3
x3 10 y2
z1 z2 y3 z3
0 0
Clickindia Sulekha Quikr Shaadi Jeevansaathi Bharatmatrimo
ny
Source:
ONLINE CLASSIFIEDS – INDIA.PPT 7

8. Thank you for the attention
The Online Classifieds report is part of Research on India’s Entertainment & Media Industry
series.
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ONLINE CLASSIFIEDS – INDIA.PPT 8