Customer Relationship Management (CRM) is a model of managing relationship and interaction between company and customer. This includes using technology for organizing, automating, and synchronizing all customer-related information like sales, marketing, services, support and more. https://www.reportscorner.com/reports/27041/Big-Data-in-Customer-Relationship-Management-(CRM)/

1. RC
Reports Corner
Big Data in Customer Relationship Management
(CRM)

2. DescriptionDescription
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Customer Relationship Management (CRM) is a model of managing
relationship and interaction between company and customer. This
includes using technology for organizing, automating, and
synchronizing all customer-related information like sales, marketing,
services, support and more.

3. Brief SummaryBrief Summary
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Customer Relationship Management (CRM) is a model of managing
relationship and interaction between company and customer. This
includes using technology for organizing, automating, and
synchronizing all customer-related information like sales, marketing,
services, support and more.
Big Data represents more than just a collection of data sets that form a
large quantity of data, which is difficult to process using traditional data
processing applications. Big Data also represents a big business
opportunity it is poised to do more than just improve CRM. Big Data
and related analytics systems and processes are poised to
revolutionize customer-provider relationships, interactions, and even
business models.
This report evaluates the utilization of Big Data and analytics to
optimize and transform customer relationship management (CRM)
systems, processes, and procedures.

4. Brief SummaryBrief Summary
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The report includes case-studies for CRM systems that are employing
Big Data. The provides analysis of companies providing Big Data
solutions for CRM systems. The report also provides a view into the
future of Big Data in CRM including challenges, opportunities, and
outlook.
Report Benefits
• Identify Big Data vendors to CRM
• Understand the role of Big Data in CRM
• Understand the challenges of Big Data in CRM
• Identify CRM companies employing Big Data solutions
• Understand CRM improvements from Big Data solutions
• Gain insights into the future of CRM with Big Data and analytics
Target Audience:
• Big Data companies

5. Brief SummaryBrief Summary
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• CRM systems developers
• Governmental organizations
• Telecommunications companies
• Analytics and data reporting companies
• Data storage and processing companies
• Research and development organizations
• Cloud infrastructure and service providers
• Wireless and online CRM application developers
• Retail and wholesale products and services companies

6. Table of ContentsTable of Contents
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EXECUTIVE SUMMARY 5
INTRODUCTION 6
WHAT IS BIG DATA? 6
Volume 7
Variety 7
Velocity 7
BIG DATA CATEGORIES 7
Structured Big Data 7
Un-structured data 7
Semi-structured data 7
DATA MINING 8
Data mining techniques 8
DATA WAREHOUSING 8
IMPORTANCE OF BIG DATA 9
Pattern Discovery 9

7. Table of ContentsTable of Contents
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Decision Making 9
Process Invention 10
Increasing Revenue 10
BIG DATA GROWTH DRIVERS 10
Awareness 10
Software 10
Services 10
Investment 10
BIG DATA CHALLENGES 10
Data Challenges 11
Process Challenges 11
Management Challenges 12
BIG DATA TECHNOLOGY 12
Sensors 12
Computer networks 12

8. Table of ContentsTable of Contents
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Data storage 12
Cluster computer systems 12
Cloud computing facilities 13
Data analysis algorithms 13
OVERVIEW OF CRM SYSTEMS 14
WHAT IS CRM? 14
BENEFITS OF CRM 15
Strong Focus on Customer 15
Complete View of Customer Information 15
Discovering Potential 16
Realistic Market Potential 16
CRM AND BIG DATA 16
CRM DRIVING FACTORS 17
Social CRM 17
Mobile Technology 18

9. Table of ContentsTable of Contents
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Knowing Customers 19
Collaboration 19
Affordability and Scalability 19
CHALLENGES OF BIG DATA IN CRM 20
Customers 20
Enhancing Logistics 20
Personalization 21
Cost for Small Businesses 21
COMPANIES AND SOLUTIONS OF BIG DATA IN CRM 22
CRM SYSTEMS FOR SMALL BUSINESSES 22
Zoho 22
CRM SYSTEMS FOR LARGE BUSINESSES 23
Microsoft 23
Microsoft Dynamics and Big Data 24
IBM 25

10. Table of ContentsTable of Contents
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Moving to Social Selling 25
Oracle 26
Oracle's Siebel CRM 27
Oracle Social CRM 28
SalesLogix 28
Avanade 30
Hexware 31
Cegedim 31
Ecenta 32
SAP Business Communications Management 32
WorkDigital 32
CRM Graph 32
MetaSoftTech Solutions 33
FUTURE TRENDS AND MARKET OUTLOOK 34

11. Table of ContentsTable of Contents
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GROWTH OF CONTEXT SERVICES 34
REAL REAL-TIME CUSTOMER INTELLIGENCE 34
TV WILL BECOME THE NEXT BIG CHANNEL IN CUSTOMER ENGAGEMENT 34
VIRTUAL MEETINGS WILL CHANGE THE WAY PEOPLE DO BUSINESS 35

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https://www.reportscorner.com/reports/27041/Big-Data-in-Customer-Relationship-
Management-(CRM)/

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