The Vitamins and Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage: vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplementsData coverage: market sizes (historic and forecasts), company shares and brand shares.Why buy this report'* Get a detailed picture of the vitamins and dietary supplements industry;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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Vitamins and Dietary Supplements in Germany
Published on April 2009
Report Summary
The Vitamins and Dietary Supplements in Germany report offers a comprehensive guide to the size and shape of the market at a
national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the
leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product
developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplements
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report'
* Get a detailed picture of the vitamins and dietary supplements industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
List of Contents and Tables
Executive Summary
OTC Healthcare - A Stagnating Market
Smoking Ban Drives Nrt Sales
Changing Distribution System
Major Brands Gaining Importance
Mixed Outlook for OTC Healthcare
Key Trends and Developments
Economy Stalls, No Recovery Expected Over the Medium Term
the Decline and Ageing of Germany's Population Continues
Germany's Changing OTC Retail Environment
Homeopathy Gaining Ground Against Herbal Products
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2003-2008
Table 2 Life Expectancy at Birth 2003-2008
Market Data
Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
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Table 5 OTC Healthcare Company Shares by Value 2004-2008
Table 6 OTC Healthcare Brand Shares by Value 2005-2008
Table 7 Penetration of Private Label by Sector 2003-2008
Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2003-2008
Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2008
Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2008-2013
Appendix
OTC Registration and Classification
Vitamins & Dietary Supplements Registration and Classification
EU Legislation
Self-medication and Preventative Medicine
Generics
Summary 1 OTC Healthcare Switches 2005-2007
Definitions
Summary 2 Research Sources
Beiersdorf AG
Strategic Direction
Key Facts
Summary 3 Beiersdorf AG: Key Facts
Summary 4 Beiersdorf AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Beiersdorf AG: Competitive Position 2008
Bayer Vital GmbH
Strategic Direction
Key Facts
Summary 6 Bayer Vital AG: Key Facts
Summary 7 Bayer Vital AG: Operational Indicators
Company Background
Production
Summary 8 Bayer Vital AG: Production Statistics 2007
Competitive Positioning
Summary 9 Bayer Vital AG: Competitive Position 2008
Boehringer Ingelheim Pharma GmbH & Co Kg
Strategic Direction
Key Facts
Summary 10 Boehringer Ingelheim Pharma GmbH & Co KG: Key Facts
Summary 11 Boehringer Ingelheim Pharma GmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Boehringer Ingelheim Pharma GmbH & Co KG: Competitive Position 2008
Johnson & Johnson GmbH
Strategic Direction
Key Facts
Summary 13 Johnson & Johnson GmbH: Key Facts
Summary 14 Johnson & Johnson GmbH: Operational Indicators
Company Background
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Production
Competitive Positioning
Summary 15 Johnson & Johnson GmbH: Competitive Position 2008
Mcm Klosterfrau Vertriebsgesellschaft Mbh
Strategic Direction
Key Facts
Summary 16 MCM Klosterfrau Vertriebsgesellschaft mbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 MCM Klosterfrau Vertriebsgesellschaft mbH: Competitive Position 2008
Novartis AG
Strategic Direction
Key Facts
Table 12 Novartis Consumer Health GmbH: Key Facts
Summary 18 Novartis Consumer Health GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Novartis Consumer Health GmbH: Competitive Position 2008
Ratiopharm GmbH & Co
Strategic Direction
Key Facts
Summary 20 Ratiopharm GmbH & Co: Key Facts
Summary 21 Ratiopharm GmbH & Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 22 Ratiopharm GmbH & Co: Competitive Position 2008
Stada Arzneimittel AG
Strategic Direction
Key Facts
Summary 23 STADA Arzneimittel AG: Key Facts
Summary 24 STADA Arzneimittel AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 25 STADA Arzneimittel AG: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Summary 26 Dietary Supplements: Brand Ranking by Positioning 2008
Table 13 Sales of Vitamins and Dietary Supplements by Subsector: Value 2003-2008
Table 14 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2003-2008
Table 15 Folic Acid v Other B Vitamins 2004-2008
Table 16 Dietary Supplements by Positioning 2006-2008
Table 17 Vitamins and Dietary Supplements Company Shares by Value 2004-2008
Table 18 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
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Table 19 Vitamins Brand Shares by Value 2005-2008
Table 20 Dietary Supplements Brand Shares by Value 2005-2008
Table 21 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2008-2013
Table 22 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2008-2013
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