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Telecoms - Germany - April 2009
Published on April 2009
Report Summary
About this report
Mintel's report series 'Telecommunications Retailing in Europe' in 2009 covers 19 telecommunications retail markets in Europe.
There are separate reports for the UK, Germany, France, Spain, and Italy as well as a pan-European report combining all countries
along with an overview of the sector.
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in
this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European
countries such as the Czech Republic and Poland as well as the major Western European markets.
The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with
retailer performance data, taken directly from industry and trade sources.
With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:
* background economic and demographic data
* market sizes
* regional retailing trends and issues
* market drivers
* consumer expenditure
* consumer trends
* leading pan-European retailers
* domestic retailers
* market forecasts
Table of Content
Contents
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Market in Brief
The future
Market size and performance
Mobile phone ownership
Leading players
Report Scope
Telecommunications retailing ' A definition
Mobile phone retailers' sales
Mobile phone packages
Technology definitions
Abbreviations
Technical notes
Definitions
Currencies
Figure 1: Exchange rates, ' to other European currencies, 2004-08
Country codes
Figure 2: Country codes
VAT
Figure 3: Europe: Standard VAT rates, 2008
Other abbreviations
Broader Market Environment
Key points
Population in decline
Figure 4: Germany: Population trends, 2003-07
Figure 5: Germany: Births, deaths, immigration and emigration, 2000-07
Figure 6: Germany: Population, by age group, 2006, 2010 and 2015
Implications for telecoms
Economy in recession
Figure 7: Germany: Gross domestic product, 1998-2008
Implications for telecoms
Weak consumer spending
Figure 8: Germany: Consumer expenditure, 1999-2008
Inflation in free-fall
Figure 9: Germany: Consumer prices, 1999-2008
The Market in Context
Key points
Telecoms spending
Figure 10: Germany: Consumer spending on communications, 2002-08
Figure 11: Germany: Consumer spending on communications, by segment, 2007
Figure 12: Germany: Annual telephone usage, by type, 2002-07
Price deflation
Figure 13: Germany: Consumer Price Index for communications, 2000-07
Figure 14: Consumer Price Index for telecommunications services, 2005-08
Telecoms equipment ownership
Fixed line telephones
Figure 15: Germany: Percentage of households with telecoms services and products, 2003-07
Mobile phone ownership
Figure 16: Germany: Number of mobile phone users, 1992-2007
Type of mobile phone contract
Figure 17: Germany: Proportion of pre-pay and contract customers, 2002-07
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Sector Size and Forecast
Key points
Economic outlook
Consumer outlook
Retailers' prospects
Figure 18: Germany: Miscellaneous specialists' retail sales, 2004-13
Retail Competitor Analysis
Key points
Network operators dominate
Figure 19: Germany: Mobile phone market, share of customers, by network operator, 2003-07
Growing importance of MVNOs
Consolidation among telecoms retailers
Competition from outside the sector
Figure 20: Germany: Leading telecoms players, 2007/08
The Carphone Warehouse
Strategic evaluation
History
Carphone and Best Buy
Financial performance
Figure 21: The Carphone Warehouse: Group financial performance, 2003/04-2007/08
Business segments
Figure 22: The Carphone Warehouse: Distribution division turnover, 2003/04-2007/08
Retail (including Online)
Figure 23: The Carphone Warehouse: Retail turnover, 2003/04-2007/08
Turnover by country
Figure 24: The Carphone Warehouse: Group turnover, by region, 2003/04-2007/08
Store portfolio
Figure 25: The Carphone Warehouse: Outlet data, 2003/04-2007/08
Figure 26: The Carphone Warehouse: Company-owned and franchised outlet data, 2003/04-2007/08
Figure 27: The Carphone Warehouse: Sales per m2 in company-owned stores, 2003/04-2007/08
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
KPN
History
Financial performance
Figure 28: KPN: Financial performance, 2004-08
The Netherlands
Mobile International
Store portfolio
Netherlands
Figure 29: KPN: Retail operations in the Netherlands, 2003-08
Germany
Figure 30: KPN: Retail operations in Germany, 2004-08
Belgium
Figure 31: KPN: Retail operations in Belgium, 2003'08
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Retail offering
Market positioning
Product offer
Brands
e-commerce
Nokia
Strategic evaluation
A radically changed market
The next wave'
History
Financial performance
Figure 32: Nokia Corporation: Group financial performance, 2003-08
Financial performance by business segment
Figure 33: Nokia Corporation: Financial performance, by business segment, 2003-07
Mobile devices
Developing regions post fastest growth
Figure 34: Nokia Corporation: Nokia Mobile Devices, volume, by geographic area, growth 2004-08 and share by region in total 2008
Figure 35: Nokia Corporation: Nokia Mobile Devices, volume by geographic area, 2003-08
Store portfolio
Flagship stores
Branded stores
Figure 36: Nokia Corporation: Nokia-branded stores in selected European countries, March 2009
Retail offering
Market positioning
Product offer
Services
Brands
Advertising and marketing
e-commerce
Figure 37: Nokia Corporation: Nokia transactional websites in Europe, January 2009
Telefonica/Telefonica Europe (O2)
History
Financial performance
Figure 38: Telefónica, SA: Financial performance, 2004-08
Telefónica Spain
Telefónica Europe
Telefónica O2 UK
Store portfolio
Retail offering
Market positioning
Product offer
Brands
e-commerce
T-Mobile
History
Financial performance
Figure 39: Deutsche Telekom AG: Mobile Communication Europe, financial performance, 2006/08
Figure 40: Deutsche Telekom AG: Mobile Communication Europe, revenue, by country/region, 2004-08
Figure 41: Deutsche Telekom AG: Mobile Communications Europe, customer development, 2005-08
Store portfolio
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Figure 42: T-Mobile: Outlet data, 2008
Germany
Czech Republic
UK
Austria
Retail offering
Market positioning
Product offer
e-commerce
Vodafone
Strategic evaluation
History
Financial performance
Vodafone Group
Figure 43: Vodafone Group: Group financial performance, 2003/04-2007/08
Revenue by country
Figure 44: Vodafone Group: European revenue by country, 2003/04-2007/08
Figure 45: Vodafone Group: Number of customers by country, 2003/04-2007/08
Vodafone Distribution (retail outlets)
Figure 46: Vodafone Distribution Limited (Retail outlets): Financial performance, 2003-07
Store portfolio
Figure 47: Vodafone Group: Outlet data, 2004/05-2007/08
Figure 48: Vodafone Distribution Limited (Retail outlets): Outlet data, 2003/04-2007/08
Retail offering
Market positioning
Brands
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