Retailing - Austria

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Retailing - Austria
Published on March 2010

Report Summary

Despite the credit crunch crisis, the resultant decline in consumers' disposable income and increased price sensitivity, retailing
continued to experience steady value growth in 2009. Many consumers appear to be aware that the economic downturn is only
temporary, and reduced expenditure on essentials only slightly. In particular, best-agers ' consumers from 50 years of age upwards '
remain unimpressed by the crisis since they had saved significant sums and already used to capricious business...

Euromonitor International's Retailing in Austria report offers insight into key trends and developments driving the industry. The report
examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience
stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware
stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their
performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing;
direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Retailing industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.

Table of Content

Retailing in Austria
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Retailing Stable Through Crisis
Health and Beauty Specialists Most Dynamic Store-based Retailers
Rewe and Spar Lead

Retailing - Austria Page 1/12


Internet Retailing on the Rise
Expected Economic Upswing Brings Continued Growth
Key Trends and Developments
Cheap Is Attractive
Discounters Go Organic
Fair Trade and Sustainability Attract New Grocery Formats
"best Agers" - Best Consumers
Online Sales Cannibalise Store-based Retailing
Market Indicators
Table 1 Employment in Retailing 2004-2009
Market Data
Table 2 Sales in Retailing by Sector: Value 2004-2009
Table 3 Sales in Retailing by Sector: % Value Growth 2004-2009
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2009
Table 5 Sales in Store-Based Retailing by Sector: Value 2004-2009
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2004-2009
Table 7 Sales in Non-store Retailing by Sector: Value 2004-2009
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2004-2009
Table 9 Retailing Company Shares: % Value 2005-2009
Table 10 Grocery Retailers Company Shares: % Value 2005-2009
Table 11 Grocery Retailers Brand Shares: % Value 2006-2009
Table 12 Non-Grocery Retailers Company Shares: % Value 2005-2009
Table 13 Non-Grocery Retailers Brand Shares: % Value 2006-2009
Table 14 Non-store Retailing Company Shares: % Value 2005-2009
Table 15 Non-store Retailing Brand Shares: % Value 2006-2009
Table 16 Forecast Sales in Retailing by Sector: Value 2009-2014
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2009-2014
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2009-2014
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2009-2014
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2009-2014
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2009-2014
Appendix
Operating Environment
Table 22 Shopping Centres/Malls: 2004-2009
Cash and Carry
Table 23 Cash and Carry: Sales Value 2004-2009
Table 24 Cash and Carry: Sales by National Brand Owner: Sales Value 2006-2009
Table 25 Cash and Carry: Number of Outlets by National Brand Owner: 2006-2009
Definitions
Summary 1 Research Sources
C&a Mode Gesmbh & Co Kg
Strategic Direction
Key Facts
Summary 2 C&A Mode GesmbH & Co KG: Key Facts
Summary 3 C&A Mode GesmbH & Co KG: Operational Indicators
Company Background
Chart 1 C&A: Vienna
Private Label
Summary 4 C&A Mode GesmbH & Co KG: Private Label Portfolio
Competitive Positioning



Summary 5 C&A Mode GesmbH & Co KG: Competitive Position 2009
Hennes & Mauritz (h&m) GmbH
Strategic Direction
Key Facts
Summary 6 Hennes & Mauritz (H&M): Key Facts
Summary 7 Hennes & Mauritz (H&M): Operational Indicators
Company Background
Chart 2 H&M: Vienna
Summary 8 Hennes & Mauritz (H&M): Competitive Position 2009
Hofer GmbH & Co Kg
Strategic Direction
Key Facts
Summary 9 Hofer GmbH & Co KG: Key Facts
Summary 10 Hofer GmbH & Co KG: Operational Indicators
Company Background
Chart 3 Hofer GmbH & Co KG & Co KG: Hofer in Vienna
Private Label
Summary 11 Hofer GmbH & Co KG: Private Label Portfolio
Summary 12 Hofer GmbH & Co KG: Competitive Position 2009
Ikea Mobelvertrieb Ohg
Strategic Direction
Key Facts
Summary 13 IKEA Mobelvertrieb OHG : Key Facts
Summary 14 IKEA Mobelvertrieb OHG : Operational Indicators
Company Background
Summary 15 IKEA Mobelvertrieb OHG : Competitive Position 2009
Kika Leiner Gruppe
Strategic Direction
Key Facts
Summary 16 Kika Leiner Gruppe.: Key Facts
Summary 17 Kika Leiner Gruppe.: Operational Indicators
Company Background
Private Label
Summary 18 Kika Leiner Gruppe: Competitive Position 2009
Lidl Austria GmbH
Strategic Direction
Key Facts
Summary 19 Lidl Austria GmbH: Key Facts
Summary 20 Lidl Austria GmbH: Operational Indicators
Company Background
Private Label
Summary 21 Lidl Austria GmbH: Private Label Portfolio
Summary 22 Lidl Austria GmbH: Competitive Position 2009
Marionnaud Parfumeries Autriche GmbH
Strategic Direction



Key Facts
Summary 23 Marionnaud Parfumeries Autriche GmbH: Key Facts
Summary 24 Marionnaud Parfumeries Autriche GmbH: Operational Indicators
Company Background
Chart 4 Marionnaud Parfumeries Autriche GmbH: Vienna
Summary 25 Marionnaud Parfumeries Autriche GmbH: Competitive Position 2009
Otto GmbH & Co Kg
Strategic Direction
Key Facts
Summary 26 Otto GmbH & Co KG: Key Facts
Company Background
Private Label
Summary 27 Otto GmbH & Co KG: Private Label Portfolio
Rewe Austria AG
Strategic Direction
Key Facts
Summary 29 Rewe Austria GmbH: Key Facts
Summary 30 Rewe Austria GmbH: Operational Indicators
Company Background
Chart 5 Rewe Austria GmbH: Billa in Vienna
Private Label
Summary 31 Rewe Austria GmbH: Private Label Portfolio
Summary 32 Rewe Austria GmbH: Competitive Position 2009
Spar Österreichische Warenhandels AG
Strategic Direction
Key Facts
Summary 33 Spar Österreichische Warenhandels AG: Key Facts
Summary 34 Spar Österreichische Warenhandels AG: Operational Indicators
Company Background
Private Label
Summary 35 Spar Österreichische Warenhandels AG: Private Label Portfolio
Summary 36 Spar Österreichische Warenhandels AG: Competitive Position 2009
Toys "r" US Handelsgesellschaft M.b.h
Strategic Direction
Key Facts
Summary 37 Toys"R"Us Handelsgesellschaft m.b.H: Key Facts
Company Background
Private Label
Summary 38 Toys"R"Us Handelsgesellschaft m.b.H: Private Label Portfolio
Summary 39 Toys"R"Us Handelsgesellschaft m.b.H: Competitive Position 2009
Xxxlutz GmbH
Strategic Direction
Key Facts
Summary 40 XXXLutz GmbH: Key Facts
Summary 41 XXXLutz GmbH: Operational Indicators



Company Background
Private Label
Summary 42 XXXLutz GmbH: Competitive Position 2009
Zara Ostereich GmbH
Strategic Direction
Key Facts
Summary 43 Zara Österreich Clothing GmbH: Key Facts
Summary 44 Zara Österreich Clothing GmbH: Operational Indicators
Company Background
Summary 45 Zara Österreich Clothing GmbH: Competitive Position 2009
Zev Markant (zentrale Einkaufs- & Vertriebs Gesellschaft Mbh)
Strategic Direction
Key Facts
Summary 46 ZEV Markant (Zentrale Einkaufs- & Vertriebs Gesellschaft mbH): Key Facts
Summary 47 ZEV Markant (Zentrale Einkaufs- & Vertriebs Gesellschaft mbH): Operational Indicators
Company Background
Private Label
Summary 48 ZEV Markant (Zentrale Einkaufs- & Vertriebs Gesellschaft mbH): Private Label Portfolio
Summary 49 ZEV Markant (Zentrale Einkaufs- & Vertriebs Gesellschaft mbH): Competitive Position 2009
Zielpunkt Warenhandel GmbH & Co Kg
Strategic Direction
Key Facts
Summary 50 Zielpunkt Warenhandel GmbH & Co KG: Key Facts
Summary 51 Zielpunkt Warenhandel GmbH & Co KG: Operational Indicators
Company Background
Private Label
Summary 52 Zielpunkt Warenhandel GmbH & Co KG: Private Label Portfolio
Summary 53 Zielpunkt Warenhandel GmbH & Co KG: Competitive Position 2009
Headlines
Trends
Sector Formats
Chart 6 Hypermarkets: Interspar in Vienna
Chart 7 Hypermarkets: Merkur in Vienna
Sector Data
Table 26 Hypermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 27 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 28 Hypermarkets Company Shares by Value 2005-2009
Table 29 Hypermarkets Brand Shares by Value 2006-2009
Table 30 Hypermarkets Brand Shares by Outlets 2006-2009
Table 31 Hypermarkets Brand Shares by Selling Space 2006-2009
Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 33 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 8 Supermarket: Unimarkt: Vienna



Chart 9 Supermarkets: Billa in Vienna
Chart 10 Supermarkets: Eurospar in Vienna
Sector Data
Table 34 Supermarkets: Value Sales, Outlets and Selling Space 2004-2009
Table 35 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 36 Supermarkets Company Shares by Value 2005-2009
Table 37 Supermarkets Brand Shares by Value 2006-2009
Table 38 Supermarkets Brand Shares by Outlets 2006-2009
Table 39 Supermarkets Brand Shares by Selling Space 2006-2009
Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 41 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Sector Formats
Chart 11 Discounters: Hofer in Vienna
Chart 12 Discounters: Penny Markt in Vienna
Sector Data
Table 42 Discounters: Value Sales, Outlets and Selling Space 2004-2009
Table 43 Discounters: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 44 Discounters Company Shares by Value 2005-2009
Table 45 Discounters Brand Shares by Value 2006-2009
Table 46 Discounters Brand Shares by Outlets 2006-2009
Table 47 Discounters Brand Shares by Selling Space 2006-2009
Table 48 Discounters Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 49 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Data
Table 50 Convenience Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 51 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 52 Convenience Stores Company Shares by Vealue 2005-2009
Table 53 Convenience Stores Brand Shares by Value 2006-2009
Table 54 Convenience Stores Brand Shares by Outlets 2006-2009
Table 55 Convenience Stores Brand Shares by Selling Space 2006-2009
Table 56 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 57 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 13 Forecourt Retailers: Billa stop & shop in Vienna
Chart 14 Forecourt Retailers: Shell Select in Vienna
Sector Data
Table 58 Forecourt Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 59 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 60 Forecourt Retailers Company Shares by Value 2005-2009
Table 61 Forecourt Retailers Brand Shares by Value 2006-2009
Table 62 Forecourt Retailers Brand Shares by Outlets 2006-2009
Table 63 Forecourt Retailers Brand Shares by Selling Space 2006-2009



Table 64 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 65 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Prospects
Sector Formats
Chart 15 Mixed Retailers: Tchibo in Vienna
Chart 16 Mixed Retailers: Sewa in Vienna
Sector Data
Table 66 Mixed Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 67 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 68 Mixed Retailers Company Shares by Value 2005-2009
Table 69 Mixed Retailers Brand Shares by Value 2006-2009
Table 70 Mixed Retailers Brand Shares by Outlets 2006-2009
Table 71 Mixed Retailers Brand Shares by Selling Space 2006-2009
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Prospects
Sector Formats
Chart 17 Health and Beauty Specialist Retailers: BIPA in Vienna
Chart 18 Health and Beauty Specialist Retailers: dm in Vienna
Chart 19 Health and Beauty Specialist Retailers: Douglas in Vienna
Chart 20 Health and Beauty Specialist Retailers: Yves Rocher in Vienna
Chart 21 Health and Beauty Specialist Retailers: Marionnaud in Vienna
Sector Data
Table 74 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 75 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 76 Health and Beauty Retailers Company Shares by Value 2005-2009
Table 77 Health and Beauty Retailers Brand Shares by Value 2006-2009
Table 78 Health and Beauty Retailers Brand Shares by Outlets 2006-2009
Table 79 Health and Beauty Retailers Brand Shares by Selling Space 2006-2009
Table 80 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 81 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 22 Clothing and Footwear Retail: Humanic in Vienna
Chart 23 Clothing and Footwear Retail: Shoe 4 You in Vienna
Sector Data
Table 82 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 83 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 84 Clothing and Footwear Retailers Company Shares by Value 2005-2009
Table 85 Clothing and Footwear Retailers Brand Shares by Value 2006-2009
Table 86 Clothing and Footwear Retailers Brand Shares by Outlets 2006-2009
Table 87 Clothing and Footwear Retailers Brand Shares by Selling Space 2006-2009
Table 88 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014



Table 89 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Data
Table 90 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2004-2009
Table 91 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 92 Furniture and Furnishings Stores Company Shares by Value 2005-2009
Table 93 Furniture and Furnishings Stores Brand Shares by Value 2006-2009
Table 94 Furniture and Furnishings Stores Brand Shares by Outlets 2006-2009
Table 95 Furniture and Furnishings Stores Brand Shares by Selling Space 2006-2009
Table 96 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 97 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 24 DIY and Hardware Stores: BauMax Mega: Vienna
Sector Data
Table 98 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2004-2009
Table 99 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 100 DIY, Home Improvement and Garden Centres Company Shares by Value 2005-2009
Table 101 DIY, Home Improvement and Garden Centres Brand Shares by Value 2006-2009
Table 102 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2006-2009
Table 103 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2006-2009
Table 104 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 105 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 25 Electronics and Appliance Specialist Retailers: Hartlauer: Vienna
Chart 26 Electronics and Appliance Specialist Retailers: Media Markt: Vienna
Chart 27 Electronics and Appliance Specialist Retailers: Saturn: Millennium City
Sector Data
Table 106 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 107 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009
Table 108 Electronics and Appliance Specialist Retailers Company Shares by Value 2005-2009
Table 109 Electronics and Appliance Specialist Retailers Brand Shares by Value 2006-2009
Table 110 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2006-2009
Table 111 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 112 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 113 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Sector Formats
Chart 28 Leisure and personal goods specialist retailers: Fressnapf: Leopoldauerstraße
Chart 29 Leisure and personal goods specialist retailers: Libro: Vienna
Chart 30 Leisure and personal goods specialist retailers: Thalia: Vienna
Chart 31 Leisure and personal goods specialist retailers: Sport2000: Millennium City
Sector Data
Table 114 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2004-2009
Table 115 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2004-2009



Table 116 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2005-2009
Table 117 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2006-2009
Table 118 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2006-2009
Table 119 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2006-2009
Table 120 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2009-2014
Table 121 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2009-2014
Headlines
Trends
Prospects
Sector Indicators
Table 122 Vending Machines 2007
Sector Data
Table 123 Vending: Value 2004-2009
Table 124 Vending: % Value Growth 2004-2009
Table 125 Vending Company Shares by Value 2005-2009
Table 126 Vending Brand Shares by Value 2006-2009
Table 127 Vending Forecasts: Value 2009-2014
Table 128 Vending Forecasts: % Value Growth 2009-2014
Headlines
Trends
Prospects
Sector Data
Table 129 Homeshopping: Value 2004-2009
Table 130 Homeshopping: % Value Growth 2004-2009
Table 131 Homeshopping Company Shares by Value 2005-2009
Table 132 Homeshopping Brand Shares by Value 2006-2009
Table 133 Homeshopping Forecasts: Value 2009-2014
Table 134 Homeshopping Forecasts: % Value Growth 2009-2014
Headlines
Trends
Prospects
Sector Formats
Chart 32 Internet Retailing: neckermann.at
Chart 33 Internet Retailing: amazon.de
Sector Data
Table 135 Internet Retailing: Value 2004-2009
Table 136 Internet Retailing: % Value Growth 2004-2009
Table 137 Internet Retailing Company Shares by Value 2005-2009
Table 138 Internet Retailing Brand Shares by Value 2006-2009
Table 139 Internet Retailing Forecasts: Value 2009-2014
Table 140 Internet Retailing Forecasts: % Value Growth 2009-2014
Headlines
Trends
Prospects
Sector Indicators
Table 141 Direct Selling Agents 2005



Sector Data
Table 142 Direct Selling: Value 2004-2009
Table 143 Direct Selling: % Value Growth 2004-2009
Table 144 Direct Selling Company Shares by Value 2005-2009
Table 145 Direct Selling Brand Shares by Value 2006-2009
Table 146 Direct Selling Forecasts: Value 2009-2014
Table 147 Direct Selling Forecasts: % Value Growth 2009-2014



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