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OTC Healthcare in Pakistan to 2013

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IntroductionThis databook provides key data and information on the OTC healthcare market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.ScopeContains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kitsMarket,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) dataCategory level company and brand share as well as distribution share information for 2007 and 2008Review of the top two companies within the OTC healthcare market, including company overview, key facts and business descriptionHighlightsThe market for OTC healthcare in Pakistan increased at a compound annual growth rate of 7.2% between 2003 and 2008.The analgesics category led the OTC healthcare market in Pakistan, accounting for a share of 22.2%.Leading players in Pakistani OTC healthcare market include Johnson & Johnson, Novartis AG and Reckitt Benckiser PLC.Reasons to PurchaseDevelop business strategies by understanding the quantitative trends within the OTC healthcare market in PakistanDesign effective marketing and sales strategies by identifying key market categories and segmentsIdentify key players within the market to plan lucrative M&A, partnerships and agreements

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OTC Healthcare in Pakistan to 2013

  1. 1. Find Industry reports, Company profilesReportLinker and Market Statistics >> Get this Report Now by email!OTC Healthcare in Pakistan to 2013Published on December 2009 Report SummaryIntroductionThis databook provides key data and information on the OTC healthcare market in Pakistan. This report is a comprehensive resourcefor market, category and segment level data including value, distribution share and company & brand share.ScopeContains information on:analgesics,medicated skin product,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kitsMarket,category and segment level informationon value with historic (2003-2008) and forecast (2009-2013) dataCategory level company and brand share as well as distributionshare information for 2007 and 2008Review of the top two companies within the OTC healthcare market, including companyoverview, key facts and business descriptionHighlightsThe market for OTC healthcare in Pakistan increased at a compound annual growth rate of 7.2% between 2003 and 2008.The analgesics category led the OTC healthcare market in Pakistan, accounting for a share of 22.2%.Leading players in Pakistani OTC healthcare market include Johnson & Johnson, Novartis AG and Reckitt Benckiser PLC.Reasons to PurchaseDevelop business strategies by understanding the quantitative trends within the OTC healthcare market in PakistanDesign effectivemarketing and sales strategies by identifying key market categories and segmentsIdentify key players within the market to planlucrative M&A, partnerships and agreements Table of ContentTABLE OF CONTENTSChapter 1 Executive Summary 2Summary market level: OTC healthcare 2Summary category level: analgesics 3Summary category level: topical OTC medicines 4Summary category level: cough and cold preparations 5Summary category level: indigestion preparations 6Summary category level: medicated skin products 7Summary category level: first aid kits 8OTC Healthcare in Pakistan to 2013 Page 1/10
  2. 2. Find Industry reports, Company profilesReportLinker and Market StatisticsSummary category level: other OTC healthcare products 9Summary category level: plasters & bandages 10Summary category level: traditional medicines 11Summary category level: vitamins and minerals 12Chapter 2 Introduction 13What is this report about 13How to use this report 13Market definition 14Chapter 3 Market Overview 31Value analysis (Pakistan Rupee), 200308 31Value analysis (Pakistan Rupee), 200813 33Value analysis (US dollars), 200308 35Value analysis (US dollars), 200813 36Company and brand share analysis 38Distribution analysis 45Chapter 4 Leading Company Profiles 47Johnson & Johnson 47Novartis AG 49Chapter 5 Category Analysis: Analgesics 51Value analysis (Pakistan Rupee), 200308 51Value analysis (Pakistan Rupee), 200813 52Value analysis (US dollars), 200308 54Value analysis (US dollars), 200813 55Company and brand share analysis 57Distribution analysis 60Chapter 6 Category Analysis: Topical OTC Medicines 62Value analysis (Pakistan Rupee), 200308 62Value analysis (Pakistan Rupee), 200813 63Value analysis (US dollars), 200308 65Value analysis (US dollars), 200813 66Company and brand share analysis 68Distribution analysis 71Chapter 7 Category Analysis: Cough and Cold Preparations 73Value analysis (Pakistan Rupee), 200308 73Value analysis (Pakistan Rupee), 200813 74Value analysis (US dollars), 200308 76Value analysis (US dollars), 200813 77Company and brand share analysis 79Distribution analysis 83Chapter 8 Category Analysis: Indigestion Preparations 85Value analysis (Pakistan Rupee), 200308 85Value analysis (Pakistan Rupee), 200813 86Value analysis (US dollars), 200308 88Value analysis (US dollars), 200813 88Company and brand share analysis 90Distribution analysis 93Chapter 9 Category Analysis: Medicated Skin Products 95Value analysis (Pakistan Rupee), 200308 95Value analysis (Pakistan Rupee), 200813 96Value analysis (US dollars), 200308 98OTC Healthcare in Pakistan to 2013 Page 2/10
  3. 3. Find Industry reports, Company profilesReportLinker and Market StatisticsValue analysis (US dollars), 200813 99Company and brand share analysis 101Distribution analysis 104Chapter 10 Category Analysis: First Aid Kits 106Value analysis (Pakistan Rupee), 200308 106Value analysis (Pakistan Rupee), 200813 107Value analysis (US dollars), 200308 108Value analysis (US dollars), 200813 108Company and brand share analysis 109Distribution analysis 112Chapter 11 Category Analysis: Other OTC Healthcare Products 114Value analysis (Pakistan Rupee), 200308 114Value analysis (Pakistan Rupee), 200813 115Value analysis (US dollars), 200308 117Value analysis (US dollars), 200813 118Company and brand share analysis 120Distribution analysis 123Chapter 12 Category Analysis: Plasters & Bandages 125Value analysis (Pakistan Rupee), 200308 125Value analysis (Pakistan Rupee), 200813 126Value analysis (US dollars), 200308 128Value analysis (US dollars), 200813 129Company and brand share analysis 131Distribution analysis 134Chapter 13 Category Analysis: Traditional Medicines 136Value analysis (Pakistan Rupee), 200308 136Value analysis (Pakistan Rupee), 200813 137Value analysis (US dollars), 200308 138Value analysis (US dollars), 200813 138Company and brand share analysis 139Distribution analysis 142Chapter 14 Category Analysis: Vitamins and Minerals 144Value analysis (Pakistan Rupee), 200308 144Value analysis (Pakistan Rupee), 200813 145Value analysis (US dollars), 200308 147Value analysis (US dollars), 200813 147Company and brand share analysis 149Distribution analysis 152Chapter 15 Country Comparison 154Value 154Market share 158Chapter 16 Socioeconomic profile 159Country overview 159Key facts 160Political overview 161Economic overview 162Chapter 17 New Product Development 163Product launches over time 163Recent product launches 165Chapter 18 Macroeconomic Profile 166OTC Healthcare in Pakistan to 2013 Page 3/10
  4. 4. Find Industry reports, Company profilesReportLinker and Market StatisticsMacroeconomic indicators 166Chapter 19 Research Methodology 171Methodology overview 171Secondary research 172Market modeling 173Creating an initial data model 173Revising the initial data model 173Creating a final estimate 174Creating demographic value splits 174Primary research 174Data finalization 175Ongoing research 175Chapter 20 APPENDIX 176Future readings 176How to contact experts in your industry 176Disclaimer 176LIST OF FIGURESFigure 1: Pakistan OTC healthcare value and value forecast, 200313 (PKRm, nominal prices) 34Figure 2: Pakistan OTC healthcare category growth comparison, by value, 200313 37Figure 3: Pakistan OTC healthcare company share, by value, 200708 (%) 42Figure 4: Pakistan OTC healthcare distribution channels, by value, 200708 (%) 46Figure 5: Pakistan analgesics value and value forecast, 200313 (PKRm, nominal prices) 53Figure 6: Pakistan analgesics category growth comparison, by value, 200313 56Figure 7: Pakistan analgesics company share, by value, 200708 (%) 58Figure 8: Pakistan analgesics distribution channels, by value, 200708 (%) 61Figure 9: Pakistan topical OTC medicines value and value forecast, 200313 (PKRm, nominal prices) 64Figure 10: Pakistan topical OTC medicines category growth comparison, by value, 200313 67Figure 11: Pakistan topical OTC medicines company share, by value, 200708 (%) 69Figure 12: Pakistan topical OTC medicines distribution channels, by value, 200708 (%) 72Figure 13: Pakistan cough and cold preparations value and value forecast, 200313 (PKRm, nominal prices) 75Figure 14: Pakistan cough and cold preparations category growth comparison, by value, 200313 78Figure 15: Pakistan cough and cold preparations company share, by value, 200708 (%) 81Figure 16: Pakistan cough and cold preparations distribution channels, by value, 200708 (%) 84Figure 17: Pakistan indigestion preparations value and value forecast, 200313 (PKRm, nominal prices) 87Figure 18: Pakistan indigestion preparations category growth comparison, by value, 200313 89Figure 19: Pakistan indigestion preparations company share, by value, 200708 (%) 91Figure 20: Pakistan indigestion preparations distribution channels, by value, 200708 (%) 94Figure 21: Pakistan medicated skin products value and value forecast, 200313 (PKRm, nominal prices) 97Figure 22: Pakistan medicated skin products category growth comparison, by value, 200313 100Figure 23: Pakistan medicated skin products company share, by value, 200708 (%) 102Figure 24: Pakistan medicated skin products distribution channels, by value, 200708 (%) 105Figure 25: Pakistan first aid kits value and value forecast, 200313 (PKRm, nominal prices) 107Figure 26: Pakistan first aid kits company share, by value, 200708 (%) 110Figure 27: Pakistan first aid kits distribution channels, by value, 200708 (%) 113Figure 28: Pakistan other OTC healthcare products value and value forecast, 200313 (PKRm, nominal prices) 116Figure 29: Pakistan other OTC healthcare products category growth comparison, by value, 200313 119Figure 30: Pakistan other OTC healthcare products company share, by value, 200708 (%) 121Figure 31: Pakistan other OTC healthcare products distribution channels, by value, 200708 (%) 124Figure 32: Pakistan plasters & bandages value and value forecast, 200313 (PKRm, nominal prices) 127OTC Healthcare in Pakistan to 2013 Page 4/10
  5. 5. Find Industry reports, Company profilesReportLinker and Market StatisticsFigure 33: Pakistan plasters & bandages category growth comparison, by value, 200313 130Figure 34: Pakistan plasters & bandages company share, by value, 200708 (%) 132Figure 35: Pakistan plasters & bandages distribution channels, by value, 200708 (%) 135Figure 36: Pakistan traditional medicines value and value forecast, 200313 (PKRm, nominal prices) 137Figure 37: Pakistan traditional medicines company share, by value, 200708 (%) 140Figure 38: Pakistan traditional medicines distribution channels, by value, 200708 (%) 143Figure 39: Pakistan vitamins and minerals value and value forecast, 200313 (PKRm, nominal prices) 146Figure 40: Pakistan vitamins and minerals category growth comparison, by value, 200313 148Figure 41: Pakistan vitamins and minerals company share, by value, 200708 (%) 150Figure 42: Pakistan vitamins and minerals distribution channels, by value, 200708 (%) 153Figure 43: Global OTC healthcare market split (value terms, 2008), top five countries 155Figure 44: Global OTC healthcare market value, 200308, top five countries 157Figure 45: Map of Pakistan 160Figure 46: Annual data review process 172LIST OF TABLESTable 1: OTC healthcare category definitions 15Table 2: OTC healthcare distribution channels 17Table 3: Pakistan OTC healthcare value, 200308 (PKRm, nominal prices) 32Table 4: Pakistan OTC healthcare value forecast, 200813 (PKRm, nominal prices) 33Table 5: Pakistan OTC healthcare value, 200308 ($m, nominal prices) 35Table 6: Pakistan OTC healthcare value forecast, 200813 ($m, nominal prices) 36Table 7: Pakistan OTC healthcare brand share, by value, 200708 (%) 38Table 8: Pakistan OTC healthcare value, by brand 200708 (PKRm, nominal prices) 40Table 9: Pakistan OTC healthcare company share by value, 200708 (%) 43Table 10: Pakistan OTC healthcare value, by company, 200708 (PKRm, nominal prices) 44Table 11: Pakistan OTC healthcare distribution channels, by value, 200708 (%) 45Table 12: Pakistan OTC healthcare value, by distribution channel, 200708 (PKRm, nominal prices) 45Table 13: Johnson & Johnson key facts 47Table 14: Novartis AG key facts 49Table 15: Pakistan analgesics value, 200308 (PKRm, nominal prices) 51Table 16: Pakistan analgesics value forecast, 200813 (PKRm, nominal prices) 52Table 17: Pakistan analgesics value, 200308 ($m, nominal prices) 54Table 18: Pakistan analgesics value forecast, 200813 ($m, nominal prices) 55Table 19: Pakistan analgesics brand share, by value, 200708 (%) 57Table 20: Pakistan analgesics value, by brand 200708 (PKRm, nominal prices) 57Table 21: Pakistan analgesics company share by value, 200708 (%) 59Table 22: Pakistan analgesics value, by company, 200708 (PKRm, nominal prices) 59Table 23: Pakistan analgesics distribution channels, by value, 200708 (%) 60Table 24: Pakistan analgesics value, by distribution channel, 200708 (PKRm, nominal prices) 60Table 25: Pakistan topical OTC medicines value, 200308 (PKRm, nominal prices) 62Table 26: Pakistan topical OTC medicines value forecast, 200813 (PKRm, nominal prices) 63Table 27: Pakistan topical OTC medicines value, 200308 ($m, nominal prices) 65Table 28: Pakistan topical OTC medicines value forecast, 200813 ($m, nominal prices) 66Table 29: Pakistan topical OTC medicines brand share, by value, 200708 (%) 68Table 30: Pakistan topical OTC medicines value, by brand 200708 (PKRm, nominal prices) 68Table 31: Pakistan topical OTC medicines company share by value, 200708 (%) 70Table 32: Pakistan topical OTC medicines value, by company, 200708 (PKRm, nominal prices) 70Table 33: Pakistan topical OTC medicines distribution channels, by value, 200708 (%) 71Table 34: Pakistan topical OTC medicines value, by distribution channel, 200708 (PKRm, nominal prices) 71OTC Healthcare in Pakistan to 2013 Page 5/10
  6. 6. Find Industry reports, Company profilesReportLinker and Market StatisticsTable 35: Pakistan cough and cold preparations value, 200308 (PKRm, nominal prices) 73Table 36: Pakistan cough and cold preparations value forecast, 200813 (PKRm, nominal prices) 74Table 37: Pakistan cough and cold preparations value, 200308 ($m, nominal prices) 76Table 38: Pakistan cough and cold preparations value forecast, 200813 ($m, nominal prices) 77Table 39: Pakistan cough and cold preparations brand share, by value, 200708 (%) 79Table 40: Pakistan cough and cold preparations value, by brand 200708 (PKRm, nominal prices) 80Table 41: Pakistan cough and cold preparations company share by value, 200708 (%) 82Table 42: Pakistan cough and cold preparations value, by company, 200708 (PKRm, nominal prices) 82Table 43: Pakistan cough and cold preparations distribution channels, by value, 200708 (%) 83Table 44: Pakistan cough and cold preparations value, by distribution channel, 200708 (PKRm, nominal prices) 83Table 45: Pakistan indigestion preparations value, 200308 (PKRm, nominal prices) 85Table 46: Pakistan indigestion preparations value forecast, 200813 (PKRm, nominal prices) 86Table 47: Pakistan indigestion preparations value, 200308 ($m, nominal prices) 88Table 48: Pakistan indigestion preparations value forecast, 200813 ($m, nominal prices) 88Table 49: Pakistan indigestion preparations brand share, by value, 200708 (%) 90Table 50: Pakistan indigestion preparations value, by brand 200708 (PKRm, nominal prices) 90Table 51: Pakistan indigestion preparations company share by value, 200708 (%) 92Table 52: Pakistan indigestion preparations value, by company, 200708 (PKRm, nominal prices) 92Table 53: Pakistan indigestion preparations distribution channels, by value, 200708 (%) 93Table 54: Pakistan indigestion preparations value, by distribution channel, 200708 (PKRm, nominal prices) 93Table 55: Pakistan medicated skin products value, 200308 (PKRm, nominal prices) 95Table 56: Pakistan medicated skin products value forecast, 200813 (PKRm, nominal prices) 96Table 57: Pakistan medicated skin products value, 200308 ($m, nominal prices) 98Table 58: Pakistan medicated skin products value forecast, 200813 ($m, nominal prices) 99Table 59: Pakistan medicated skin products brand share, by value, 200708 (%) 101Table 60: Pakistan medicated skin products value, by brand 200708 (PKRm, nominal prices) 101Table 61: Pakistan medicated skin products company share by value, 200708 (%) 103Table 62: Pakistan medicated skin products value, by company, 200708 (PKRm, nominal prices) 103Table 63: Pakistan medicated skin products distribution channels, by value, 200708 (%) 104Table 64: Pakistan medicated skin products value, by distribution channel, 200708 (PKRm, nominal prices) 104Table 65: Pakistan first aid kits value, 200308 (PKRm, nominal prices) 106Table 66: Pakistan first aid kits value forecast, 200813 (PKRm, nominal prices) 107Table 67: Pakistan first aid kits value, 200308 ($m, nominal prices) 108Table 68: Pakistan first aid kits value forecast, 200813 ($m, nominal prices) 108Table 69: Pakistan first aid kits brand share, by value, 200708 (%) 109Table 70: Pakistan first aid kits value, by brand 200708 (PKRm, nominal prices) 109Table 71: Pakistan first aid kits company share by value, 200708 (%) 111Table 72: Pakistan first aid kits value, by company, 200708 (PKRm, nominal prices) 111Table 73: Pakistan first aid kits distribution channels, by value, 200708 (%) 112Table 74: Pakistan first aid kits value, by distribution channel, 200708 (PKRm, nominal prices) 112Table 75: Pakistan other OTC healthcare products value, 200308 (PKRm, nominal prices) 114Table 76: Pakistan other OTC healthcare products value forecast, 200813 (PKRm, nominal prices) 115Table 77: Pakistan other OTC healthcare products value, 200308 ($m, nominal prices) 117Table 78: Pakistan other OTC healthcare products value forecast, 200813 ($m, nominal prices) 118Table 79: Pakistan other OTC healthcare products brand share, by value, 200708 (%) 120Table 80: Pakistan other OTC healthcare products value, by brand 200708 (PKRm, nominal prices) 120Table 81: Pakistan other OTC healthcare products company share by value, 200708 (%) 122Table 82: Pakistan other OTC healthcare products value, by company, 200708 (PKRm, nominal prices) 122Table 83: Pakistan other OTC healthcare products distribution channels, by value, 200708 (%) 123Table 84: Pakistan other OTC healthcare products value, by distribution channel, 200708 (PKRm, nominal prices) 123OTC Healthcare in Pakistan to 2013 Page 6/10
  7. 7. Find Industry reports, Company profilesReportLinker and Market StatisticsTable 85: Pakistan plasters & bandages value, 200308 (PKRm, nominal prices) 125Table 86: Pakistan plasters & bandages value forecast, 200813 (PKRm, nominal prices) 126Table 87: Pakistan plasters & bandages value, 200308 ($m, nominal prices) 128Table 88: Pakistan plasters & bandages value forecast, 200813 ($m, nominal prices) 129Table 89: Pakistan plasters & bandages brand share, by value, 200708 (%) 131Table 90: Pakistan plasters & bandages value, by brand 200708 (PKRm, nominal prices) 131Table 91: Pakistan plasters & bandages company share by value, 200708 (%) 133Table 92: Pakistan plasters & bandages value, by company, 200708 (PKRm, nominal prices) 133Table 93: Pakistan plasters & bandages distribution channels, by value, 200708 (%) 134Table 94: Pakistan plasters & bandages value, by distribution channel, 200708 (PKRm, nominal prices) 134Table 95: Pakistan traditional medicines value, 200308 (PKRm, nominal prices) 136Table 96: Pakistan traditional medicines value forecast, 200813 (PKRm, nominal prices) 137Table 97: Pakistan traditional medicines value, 200308 ($m, nominal prices) 138Table 98: Pakistan traditional medicines value forecast, 200813 ($m, nominal prices) 138Table 99: Pakistan traditional medicines brand share, by value, 200708 (%) 139Table 100: Pakistan traditional medicines value, by brand 200708 (PKRm, nominal prices) 139Table 101: Pakistan traditional medicines company share by value, 200708 (%) 141Table 102: Pakistan traditional medicines value, by company, 200708 (PKRm, nominal prices) 141Table 103: Pakistan traditional medicines distribution channels, by value, 200708 (%) 142Table 104: Pakistan traditional medicines value, by distribution channel, 200708 (PKRm, nominal prices) 142Table 105: Pakistan vitamins and minerals value, 200308 (PKRm, nominal prices) 144Table 106: Pakistan vitamins and minerals value forecast, 200813 (PKRm, nominal prices) 145Table 107: Pakistan vitamins and minerals value, 200308 ($m, nominal prices) 147Table 108: Pakistan vitamins and minerals value forecast, 200813 ($m, nominal prices) 147Table 109: Pakistan vitamins and minerals brand share, by value, 200708 (%) 149Table 110: Pakistan vitamins and minerals value, by brand 200708 (PKRm, nominal prices) 149Table 111: Pakistan vitamins and minerals company share by value, 200708 (%) 151Table 112: Pakistan vitamins and minerals value, by company, 200708 (PKRm, nominal prices) 151Table 113: Pakistan vitamins and minerals distribution channels, by value, 200708 (%) 152Table 114: Pakistan vitamins and minerals value, by distribution channel, 200708 (PKRm, nominal prices) 152Table 115: Global OTC healthcare market value, 2008 154Table 116: Global OTC healthcare market split (value terms ($m), 2008), top five countries 157Table 117: Leading players, top five countries 158Table 118: Pakistan key facts 160Table 119: Pakistan OTC healthcare new product launches reports, by company (top five companies), 2008 163Table 120: Pakistan OTC healthcare new product launches SKUs, by company (top five companies), 2008 163Table 121: Pakistan OTC healthcare new product launches (reports), by flavor and fragrances 2008 164Table 122: Pakistan OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2008 164Table 123: Pakistan OTC healthcare new product launches (reports), by package tags or claims 2008 165Table 124: Pakistan OTC healthcare new product launches - recent five launches 2008 165Table 125: Pakistan population, by age group, 200308 (millions) 166Table 126: Pakistan population forecast, by age group, 200813 (millions) 167Table 127: Pakistan population, by gender, 200308 (millions) 167Table 128: Pakistan population forecast, by gender, 200813 (millions) 168Table 129: Pakistan nominal GDP, 200308 (PKRbn, nominal prices) 168Table 130: Pakistan real GDP, 200308 (PKRbn, 2000 prices) 169Table 131: Pakistan real GDP, 200308 ($bn, 2000 prices) 169Table 132: Pakistan consumer price index, 200308 (2000=100) 170Table 133: Pakistan consumer price index, 200813 (2000=100) 170OTC Healthcare in Pakistan to 2013 Page 7/10
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