Kitchen Appliances in Germany industry profile is an essential resource for top-level data and analysis covering the Kitchen Appliances industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Kitchen Appliances in Germany's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Kitchen Appliances in Germany* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe kitchen appliances market reflects the sale of four product sectors: refrigeration appliances, which include fridges, freezers and fridge freezers; cooking appliances, which include cookers, microwaves, ovens, cooker hoods, food processors and toasters; washing appliances, which include washing machines, clothes dryers and washer dryers; and dishwashers. The market value has been calculated using manufacturer selling prices. Any currency conversions used in the creation of this profile have been calculated using constant 2009 annual average exchange rates.For the purposes of this report, Europe consists of Western Europe and Eastern Europe.Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

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Kitchen Appliances in Germany
Published on August 2010
Report Summary
Kitchen Appliances in Germany industry profile is an essential resource for top-level data and analysis covering the Kitchen
Appliances industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and
competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Kitchen Appliances in Germany's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Kitchen Appliances in Germany
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The kitchen appliances market reflects the sale of four product sectors: refrigeration appliances, which include fridges, freezers and
fridge freezers; cooking appliances, which include cookers, microwaves, ovens, cooker hoods, food processors and toasters; washing
appliances, which include washing machines, clothes dryers and washer dryers; and dishwashers. The market value has been
calculated using manufacturer selling prices. Any currency conversions used in the creation of this profile have been calculated using
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constant 2009 annual average exchange rates.
For the purposes of this report, Europe consists of Western Europe and Eastern Europe.
Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United
Kingdom.
Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
FIVE FORCES ANALYSIS 14
Summary 14
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 20
Rivalry 21
LEADING COMPANIES 22
BSH Bosch und Siemens Hausgerate (BSH) 22
AB Electrolux 25
Panasonic Corporation 29
Whirlpool Corporation 34
MARKET FORECASTS 38
Market value forecast 38
Market volume forecast 39
MACROECONOMIC INDICATORS 40
APPENDIX 42
Methodology 42
Industry associations 43
Related Datamonitor research 43
Disclaimer 44
ABOUT DATAMONITOR 45
Premium Reports 45
Summary Reports 45
Datamonitor consulting 45
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LIST OF TABLES
Table 1: Germany kitchen appliances market value: $ billion, 2005'09 10
Table 2: Germany kitchen appliances market volume: million units, 2005'09 11
Table 3: Germany kitchen appliances market segmentation I:% share, by value, 2009 12
Table 4: Germany kitchen appliances market segmentation II: % share, by value, 2009 13
Table 5: BSH Bosch und Siemens Hausgerate (BSH) : key facts 22
Table 6: AB Electrolux: key facts 25
Table 7: AB Electrolux: key financials ($) 26
Table 8: AB Electrolux: key financials (SEK) 26
Table 9: AB Electrolux: key financial ratios 27
Table 10: Panasonic Corporation: key facts 29
Table 11: Panasonic Corporation: key financials ($) 31
Table 12: Panasonic Corporation: key financials (JPY) 31
Table 13: Panasonic Corporation: key financial ratios 32
Table 14: Whirlpool Corporation: key facts 34
Table 15: Whirlpool Corporation: key financials ($) 36
Table 16: Whirlpool Corporation: key financial ratios 36
Table 17: Germany kitchen appliances market value forecast: $ billion, 2009'14 38
Table 18: Germany kitchen appliances market volume forecast: million units, 2009'14 39
Table 19: Germany size of population (million), 2005'09 40
Table 20: Germany gdp (constant 2000 prices, $ billion), 2005'09 40
Table 21: Germany gdp (current prices, $ billion), 2005'09 40
Table 22: Germany inflation, 2005'09 41
Table 23: Germany consumer price index (absolute), 2005'09 41
Table 24: Germany exchange rate, 2005'09 41
LIST OF FIGURES
Figure 1: Germany kitchen appliances market value: $ billion, 2005'09 10
Figure 2: Germany kitchen appliances market volume: million units, 2005'09 11
Figure 3: Germany kitchen appliances market segmentation I:% share, by value, 2009 12
Figure 4: Germany kitchen appliances market segmentation II: % share, by value, 2009 13
Figure 5: Forces driving competition in the kitchen appliances market in Germany, 2009 14
Figure 6: Drivers of buyer power in the kitchen appliances market in Germany, 2009 16
Figure 7: Drivers of supplier power in the kitchen appliances market in Germany, 2009 17
Figure 8: Factors influencing the likelihood of new entrants in the kitchen appliances market in Germany, 2009 18
Figure 9: Factors influencing the threat of substitutes in the kitchen appliances market in Germany, 2009 20
Figure 10: Drivers of degree of rivalry in the kitchen appliances market in Germany, 2009 21
Figure 11: AB Electrolux: revenues & profitability 27
Figure 12: AB Electrolux: assets & liabilities 28
Figure 13: Panasonic Corporation: revenues & profitability 32
Figure 14: Panasonic Corporation: assets & liabilities 33
Figure 15: Whirlpool Corporation: revenues & profitability 37
Figure 16: Whirlpool Corporation: assets & liabilities 37
Figure 17: Germany kitchen appliances market value forecast: $ billion, 2009'14 38
Figure 18: Germany kitchen appliances market volume forecast: million units, 2009'14 39
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