How to get better Business to Business Marketing.
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Future thinking in B2B marketing. 1. Do you really understand your B2B customers B2B = P2P will lead to a better understanding of our mSME customers 2. B2B Predictions. 0:1 Thought leadership is the future 0:2 Creativity is your last legal means of an unfair competitive advantage 0:3 Smarter ideas 0:4 The DM revolution 'PROGRAMMATIC MAIL'
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How to get better Business to Business Marketing.
- 1. ‘Traditional thinking is all about what is. Future thinking, will need to be about what can be’.
- 2. B2B
- 3. Future thinking, in business to business marketing.
- 4. B2B
- 5. P2P
- 6. Future thinking, is person to person marketing.
- 7. SMEWorld Bank, the United Nations and the World Trade Organization.
- 8. mSME
- 9. AUSTRLALIAN mSMEs AUSTRALIAN SME SECTOR 1.6 million Source: ABS: Australian Bureau Statistics: http://www.abs.gov.au/ausstats/abs@.nsf/mf/8165.0. 70% of SME sector
- 11. AUSTRLALIAN mSMEs Who are these mSMEs MICRO BUSINESS 0 to 4 employees SMALL BUSINESS 5 to 19 employees MEDIUM BUSINESS 20 to200 employees LARGE BUSINESS ABS: 200+ employees MICRO BUSINESS less than $1 million SMALL BUSINESS less than $2 million MEDIUM BUSINESS less than $20 million LARGE BUSINESS $250 million
- 12. Who are these mSMEs AUSTRLALIAN mSMEs https://business.nab.com.au/part-1-moments-that-matter-understanding-australian-smes-24841/
- 13. Who is looking out for these mSMEs? Senator Michaelia Cash
- 15. "Your passion is what gets you started, but it’s perseverance that gets you through. You can burn through the passion pretty quickly.”
- 16. How well do you really know your customers?
- 20. We all need to get know our customers better
- 21. P2P Prediction: Thought leadership is the future.
- 22. "Your company would be more helpful, if it stopped trying to be amazing, and just focused on being useful". mSME
- 23. 01: FORMICA mSME AUDIENCE: 1. Fabricators, specifiers, architects and interior designers working on washroom projects 2. Professionals working in the hospitality (pub/bar and food service industry)
- 24. 01: FORMICA 'Lifting the lid' www.formica.com/en-gb/campaigns/lifting-the-lid-on-washrooms
- 25. 01: FORMICA 'Lifting the lid'
- 26. 01: FORMICA 'Lifting the lid'
- 27. 01: FORMICA 'Lifting the lid'
- 28. P2P Prediction: Creativity is your last legal means of an unfair competitive advantage.
- 29. 02: ADEY MagnaClean mSME AUDIENCE: Heating suppliers and installers
- 36. mSME AUDIENCE: Start-ups in the greater Manchester area
- 38. P2P Prediction: Pressure on costs will see the demand for smarter ideas.
- 39. mSME AUDIENCE: Auto spare parts retailers, mechanics and car dealerships
- 40. 03: BOGE - 2018 Mexico National Football Team
- 41. 03: BOGE - 'Perfect Control Challenge' https://www.youtube.com/watch?v=3y2uhoeh6tQ
- 42. BOGE 'Perfect Control Challenge'
- 43. 03: BOGE - THE RESULTS for the 'Perfect Control Challenge' https://www.youtube.com/watch?time_continue=5&v=hauY87gscyE
- 44. P2P Prediction: The DM revolution is about to hit. Again.
- 47. 04: ROYAL MAIL 'Programmatic Mail'
- 48. 04: ROYAL MAIL 'Programmatic Mail' mSME AUDIENCE: 1. Retail Businesses 2. Media Companies and Advertising Agencies
- 51. 04: SINIAT 'Weather Defence' mSME AUDIENCE: 75 leading architects. Construction companies engineers and local councils.
- 53. 04: SINIAT 'Weather Defence'
- 54. 0:4 SINIAT 'Weather Defence' Personalised torture test result
- 55. Future thinking B2B P2P will lead to a better understanding of our mSME customers 0:1 Thought leadership is the future 0:2 Creativity is your last legal means of an unfair competitive advantage 0:3 Smarter ideas 0:4 The DM revolution 'PROGRAMMATIC MAIL'