SwissTechTalks at Biel (BE), Switzerland Talks about #sharingEconomy additional links: http://www.fuw.ch/article/ein-rahmen-fur-die-share-economy/ http://knowledge.wharton.upenn.edu/article/the-next-phase-for-the-sharing-economy/ http://www.rolandberger.com/media/pdf/Roland_Berger_TAB_Shared_Mobility_20140716.pdf https://www.youtube.com/watch?t=145&v=cpkRvc-sOKk

1. #SharingEconomy
«what it really means and implies»

2. AGENDA
2
1. #SHARECONOMY
(why – what – how)
2. #TheSocialCustomer
3. #REGULATION (does
shareconomy need to be
regulated?)
4. #SHARECONOMY2020+
5. Q & A

3. WHAT IS THE SHARING ECONOMY?
Sharing Anything
Micro-Entrepreneurs
Access vs Ownership
3
.@st_association #SHARINGECONOMY = #SHARECONOMY
or #MESH or #COLLABORATIVEECONOMY or #PEER2PEER
= #DISRUPTION

4. WHAT IS THE SHARING ECONOMY?
The Sharing Economy enables private people to share anything
they own through technology, let it be products, knowledge or
services, with other private people around them. Users are
usually remunerated through a reward, swap, money or a digital
currency creating a platform for micro-entrepreneurs in a local
peer economy.
The sharing economy is disrupting every industry, from
hospitality, to mobility or gastronomy. It is a gamechanging
mental shift from a society focused on consumption to a society
valuing access more than ownership.
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.@st_association #SharingEconomy is disrupting every
industry – sooner or later

5. SHARING IS AN OLD CONCEPT
5
.@st_association #Sharing is an old concept. It got a little
lost in the past decades…

6. TECHNOLOGY MAKES SHARING
SCALABLE
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.@st_association The technological progress makes
#sharing again possible and scalable. New type of customer
can be found: #TheSocialCustomer

7. WHY IS SHARING BECOMING
SUCCESSFUL?
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• Mobile / web technologies: Ease, low cost & speed of connecting people
• Urbanization: More people live closer together
• Economic pressure: sharing resources means utilizing / monetizing idle
capacities
• Sustainability: in a resource constraint world, efficient use of resources
becomes a necessity
.@st_association #SHARINGECONOMY = new technologies
+ urbanization + economic pressure + sustainability

8. SHARING ENTERS MANY INDUSTRIES
8
Sharing Economy Landscape
Europe
Source: blog.mila.com
.@st_association #SHARINGECONOMY = many industries =
#goods, #services, #transportation, #space, #money

9. DISCOVER THE „GENERATION
SHARING“
• Conscious about consumption
• Not materialistic: „Access trumps ownership“
• Looking for meaning and value
• Environmentally conscious
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.@st_association #SHARINGECONOMY = generation sharing
= #TheSocialCustomer

10. THERE IS A NEW TYPE OF CUSTOMER OUT
THERE, WE CALL IT «SOCIAL CUSTOMER»
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.@st_association #SHARINGECONOMY =
#TheSocialCustomer = more connected, more informed,
more engaged, more demanding

11. #TheSocialCustomer
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• CH: 82.1% has Internet
access
• CH: 54.0 % are owner of a
smartphone
• CH: 88% of smartphone
owners use it several times/
day
• Worldwide: mobile data
consumption = x7 by 2017
(Basis: 2013)#moreCONNECTED
.@st_association #moreConnected means using all known
communication capabilities e.g. the Internet and social
media.

12. #TheSocialCustomer
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• 63 % access product information
through mobile devices
• 37% consult friends & family
before making buying decisions
• 31% search product information
while being in a shop
• 63% use consumer ratings
before making buying decisions
#moreINFORMED
.@st_association #moreINFORMED means using friends and
familiy, forums to share knowledge and information.

13. #TheSocialCustomer
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• CH: 41% are interested in
specific deals and promotions
• CH: 32% are interested in new
offerings
#moreENGAGED
.@st_association #moreENGAGED means he interacts with
others and express his opinions and experiences. Position
himself as #influencer.

14. #TheSocialCustomer
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• Only for me (appreciation,
personalization, tailor-made offers,
contact only with permission)
• Everything (choices, high quality,
reasonable price, excellent service)
• Everywhere (indipendent of time,
indipendent of space, indipendent
of technology)
• Now (instant contactability, quick
transactions, fast response time)
#moreDEMANDING
.@st_association #moreDEMANDING = now, everywhere,
everything, only for me, transparency

15. 15
Advertising has us
chasing cars and clothes, working
jobs we hate so we can buy
shit we don‘t need.
Rachel Botsman in „What‘s mine is yours“
.@st_association #SHARINGECONOMY =
#What’sMineIsYours according to @rachelBotsman

16. NEW MARKET ORDER
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Sharing Economy Traditional industry
Strength • disruptive business models
• progress/innovation through
technology
• existing market share & customer
base
• established ties with politics & other
industry players
Oppor-
tunities
• create new market
• first mover advantage
• scale through strategic
• partnerships
• protect market share
• invest into / acquire sharing startups
• offer own sharing products
• partner with sharing startup
.@st_association #SHARINGECONOMY = disruption,
progress and innovation through technology and behavioral
change.

17. EXAMPLE: PROTECT MARKET SHARE
• Protect market share
• Raise barriers to enter
• Leverage political connections
• Activate industry lobby
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.@st_association #STRATEGY = choice of fighting against it
vs collaboration

18. EXAMPLE: OFFER OWN PRODUCTS
• Migros founded sharoo
• Mobility & Mobiliar invest
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.@st_association #STRATEGY = about remaining traditional
vs enhancing with new ideas

19. EXAMPLE: PARTNER WITH STARTUP
• Swisscom launches“
Swisscom friends in
cooperation with Mila
• Peers provide neighbourly
help for technical issues
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.@st_association #SHARINGECONOMY = «people help
people» = new strategies for #customerService

20. SHARING ECONOMY AND REGULATION
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It can not be accepted that suppliers have a
head start by breaking the law.
#REGULATION = no need for new laws!
.@st_association #SHARINGECONOMY doesn’t need new
laws. #Regulation could be also an opportunity.

21. SHARING ECONOMY AND REGULATION
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But to ensure that the rise of this participation
economy work efficiently and the conditions for all
participants improved slightly regulation is
necessary.
http://www.fuw.ch/article/ein-rahmen-fur-die-share-economy/
A lot of regulation has to be updated to close
loopholes – and allow more business models to
enact change as long as they obey the law
http://knowledge.wharton.upenn.edu/article/the-next-phase-for-the-sharing-economy/

22. SHARING ECONOMY AND REPUTATION
MANAGEMENT
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.@st_association #SHARINGECONOMY = future success
depends on #Trust and #ReputationManagement

23. SHARING ECONOMY 2020+ / GLOBAL
DEVELOPMENT
$335bn global
market
potential in 2025
23
Robert Vaughan, economist at PwC
«The sharing economy is a result of
long-term megatrends colliding
together, driven mainly by advances
in technology, resource scarcity and
social change.»
Source: PWC Analysis

24. SHARING ECONOMY 2020+
«The mobility sector is one of the fastest
growing areas of this new kind of
economy»
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Source: http://www.rolandberger.com/media/pdf/Roland_Berger_TAB_Shared_Mobility_20140716.pdf
.@st_association #SHARINGECONOMY2020 = huge potential
in the area of #mobility. Fast growing sector.

25. SHARING ECONOMY 2020+
#Carsharing = + 30%,
5,6 Mrd.€
#Ridsharing = +35%,
5,2 Mrd. €
#Bikesharing = +20%,
5,3 Mrd. €
#SharedParking = +25%,
2 Mrd. €
25
.@st_association #SHARINGECONOMY2020 = mobility
sector will grow > 30% p.a.

26. SHARING ECONOMY 2020+
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44% of US
consumers are
familiar with the
sharing economy
Source: www.pwc.com/CISsharing - 2015
.@st_association #SHARINGECONOMY2020 = US
consumers are more familiar with #sharingeconomy than
European consumers = catch up

27. SHARING ECONOMY 2020+
27
.@st_association #SHARINGECONOMY2020 = earned by
transparency, by behavior, by transactions

28. SHARING ECONOMY 2020+
28
«Imagine an Internet
where you can trust
everyone»
www.traity.com
Trust and Reputation
.@st_association Imagine an internet where you can trust
everyone = trust & reputation management @traity_

29. SHARING ECONOMY 2020+
https://www.youtube.com/watch?t=145&v=cpkRvc-sOKk
29
«The Story Of Stuff»
.@st_association #SHARINGECONOMY2020 = the game
changing story of solutions?

30. WHAT IS SHARECON
We build long term connections between Sharing Economy
startups, industry, politics and journalists, inform about trends and
best practices in the sharing community and promote the sharing
concept, examples and case studies of sharing in society.
30
KEY FACTS
• Founded November 2013
• Board members: Stella Schieffer, René F. Lisi, Andreas Amstutz
• Based in Zurich, Switzerland

31. VISION
Sharing of unused
capacities, knowledge and resources
is the matter of course
in a digital, connected and consciously living
society.
31

32. FOCUS 2015
• Start building a knowledge base and resource center for Swiss
Sharing startups
• Regular blogs on trends, experiences and new startups
• Quarterly newsletters
• 2 annual events
• Annual member statistics
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33. #ILOVESHARING – CAMPAIGN 2015
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.@st_association share with us on .@sharecon_ch or
Facebook what you could share with the world
#ILoveSharing

34. #ILOVESHARING – CAMPAIGN 2015
34
.@st_association share with us on .@sharecon_ch or
Facebook what you could share with the world
#ILoveSharing

35. MEMBERS
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54 members: 36 companies (~67%), 18 individuals (~33%)
Excerpt from our member list

36. PAST EVENTS
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Top: Sharecon Kick-Off, March 27th, 2014, Zurich
Right: Regulation of the Sharing Economy, October 2nd, Bern

37. FURTHER RESOURCES
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Books
Rachel Botsman: What‘s mine is yours
Swiss and global sharing blogs
www.sharecon.ch
www.collaborativeconsumption.com
International sharing associations
www.peers.org
http://ouishare.net
Videos to watch
The Economist: The rise of the sharing economy: Link
TED talk by Lisa Gansky: The future of Business is the mesh: Link

38. STAY IN TOUCH
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Sharecon Verein
Learn more: www.sharecon.ch
Like us: www.facebook.com/sharecon.ch
Follow us: @sharecon_ch
Email us: contact@sharecon.ch

39. ABOUT ME
René F. Lisi
@renelisi
@share4you_ch
rene.lisi@share4you.ch
https://ch.linkedin.com/in/renelisi
• Customer relationship
management
• Customer experience
management
• Social Media Management
• Owner www.share4you.ch
• Co-Founder www.sharecon.ch
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