From local, independent businesses to major corporations, a page on Facebook is an effective promotional tool that allows businesses to connect directly with each and every one of their customers. A Facebook page gives your business a notable online presence in its own right, but the benefits don’t end there. Users can “like” your page, an action that will become part of their own profiles for their friends to see, and they can also choose to share your page and increase awareness that way. In addition to this, thanks to Facebook communication between business and customer is a simple process that takes mere seconds to undertake.

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BUSINESS
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2. In an average week, there
are over 645 million views
and 13 million comments
made on pages.
There are more than two
billion connections
between local businesses.
Approx 70% of monthly
users in the US & Canada
are connected to a local
business on Facebook.
Why should your business be
on Facebook?

3. Be discoverable:
Ensure people can
find you when they
search for you on
Facebook.
Stay connected:
Customers like, read
and share your posts.
Connect with them.
Be timely:
Your posts can help
reach groups of
people when tai-
lored to them.
Get a URL: Request a
web address which
makes you easy to
find. Use it on other
marketing materials.
Get insights: Analytics on your
Page will give you a deeper
understanding of your
customers.
Remember: Your page is an extension of your business. It’s an
easy way to share updates and more with the people who
matter most. It’s ready to help you engage your customers on
desktop and on mobile - at home and on the move.
Create a page for your business
on Facebook to...

4. Remember: It’s not about the number of likes you get. It’s more important to genuinely connect with the
people you engage with on Facebook, as they’ll help to tell your story.
Invite your businesses contacts: Upload a spreadsheet of email addresses to send email invites to let people
know about your new page.
Invite your friends: Tell people about your Page so they can support you by liking it. This initial audience
helps you to build credibility.
Share your Page: Be sure to like it yourself. Be a spokesperson for your business and lead by
example.
Encourage your current customers and supporters to like your page. Also
explore the options under the Build Audience button.
Build your audience...

5. Do what works: Replicate your
success using posts that garner
more engagement.
#1
Be responsive: When you garner
comments and responses from
your fans, show that your
business is listening and that you
care about their opinions.
Be authentic: Share what you're
genuinely excited about and
your customers will be excited
too.
As you post, think about what your customers find interesting and inspiring. Experiment with
different kinds of posts. Does your audience love highly visual photo posts? You’ll find out their
tastes quickly using Page Insights - see which posts perform best.
Make your business come alive with
compelling content!
Be consistent: Setting a schedule
for your posts can also help
maximise your time.
Remember: Your recipe for success is to create Page posts and ads that are interesting to your customers and target each
message accordingly so the right people see it.

6. When using the Ad Create
tool, use “interest targeting”
to reach people who already
like similar pages or
businesses on Facebook to
yours.
Reach more of the people who matter
most to you
To find people who are most likely to be interested in your product or service, you can use Facebook ads to send the right message
to the right people.

7. Be specific. Create sets of ads to connect with different
target audiences. People are more likely to respond to a
message crafted just for them.
Add a private list of your customers to Facebook using
custom audiences. Then use lookalike audiences in the
Ad Create tool to find fans similar to them.
Use the Ad Create tool to
target the friends of your
customers. It’s a way to
grow your customer base
through relationships and
word-of-mouth.
Remember: you can maximise the return on your investment by creating ads for specific audiences.

8. Visit Page Insights regularly and look for trends so you can
develop more of the best-performing content.
When creating
your ads, try out
different images &
headlines to see
which ones work.
Facebook will
allocate more of
your budget to
your best
performing ads.
Use Page Insights to understand who responds to your messages.
Cater to them through targeted ads and promoted posts.
Measure and adjust
Remember: Marketing your business is all about helping
you achieve your goals.

9. Be specific. Create sets of ads to connect
with different target audiences.
People are more likely to respond to a
message crafted just for them.
Add a private list of your customers to
Facebook using custom audiences. Then
use lookalike audiences in the Ad Create
tool to find fans similar to them.
Use the Ad Create tool to
target the friends of your
customers. It’s a way to
grow your customer base
through relationships and
word-of-mouth.
Remember: you can maximise the return on your investment by creating ads for specific audiences.
&YOUR BUSINESS
MAKE
Great!
GO FORTH
Sources:
facebook.com/business/overview
facebook.com/notes/facebook-marketing/sharing-new-data-andstories-about-us-small-businesses-on-facebook/10151331477532217
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