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Augmented Reality - psychological & social aspects

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Augmented Reality - psychological & social aspects

  1. 1. Augmented Reality Some Psychological and Social Aspects
  2. 2. What is Augmented Reality (AR)? A user experience of mediated-reality with the following characteristics: It is based on a realtime experience of a physical real-world situation. Within the realtime experience, computer- generated sense stimulation is given to the user which adds information to the physical real-world situation. This technology enhances the user’s perception of reality, hence the name Augmented Reality.
  3. 3. Example Images Jaguar Concept Windshield
  4. 4. Example Images Swivel by FaceCake
  5. 5. Field Trip on Google Glass Examples
  6. 6. Tech Notes As we have seen in the examples, AR utilizes many of the common technologies found in smart devices: Geolocation Realtime Video Internet Access AR combines these to provide real-time data experiences for users.
  7. 7. Psychological Aspects While few studies have been done on AR, many psychologists say it “shows great promise for use in therapeutic settings.” This is because “AR is attention-grabbing, compelling, persuasive, and immersive.” Dr. Shane Pase of the Society of Media Psychology and Technology sees it as important in the treatment of phobias: “Imagine being able to expose a patient with arachnophobia to augmented reality spiders while having full control over the size, shape, color, and movement of the realistic 3D creatures. Imagine being able to have the patient interact with these virtual spiders going as far has having the ability to manipulate their
  8. 8. Imagined Phobia Treatments
  9. 9. Educational Use The system requires professors to wear augmented reality glasses in order to see virtual responses to the class activity above students’ heads. Students activate the responses by mobile phone, allowing them to indicate whether they are following the classroom activity. Researchers at Universidad Carlos III (Madrid) developed a system for augmented reality glasses that allows professors to observe their students’ understanding in realtime.
  10. 10. Social Aspects relationships with the social aspects of the real-world.
  11. 11. Social Aspects
  12. 12. References Ash , Bill and Kathryn Bennett, “Autism, Augmented Reality and the Frontiers of Technology Innovation.” IEEE Standards Association 04/30/2014. http://standardsinsight.com/ieee_company_detail/autism-augmented-reality-and-the-frontier Augmented Reality, http://mashable.com/category/augmented-reality/ Pase, S. Augmented Reality: Future Technology Here Today. http://www.apa.org/divisions/div46/pase_interview.html Pase, S. Ethical Considerations in Augmented Reality Applications. EEE International Journal, 1, 38-45. (2012) Rutledge, P. Augmented Reality: Brain Based Persuasion Model. EEE International Journal, 1, 45-57. (2012).

Hinweis der Redaktion

  • https://www.youtube.com/watch?v=FeK9IkSD_nI
  • FaceCake allows customers to try on accessories, eyewear and even makeup through AR and an interactive mirrored screen, while a gesture-enabled user interface allows for intuitive sorting through retailer inventory. “ What’s really a huge opportunity for virtual dressing rooms is really the ability to capture and share in real-time with your friends,” Linda Smith (CEO and founder of FaceCake) said. http://www.facecake.com/
  • https://www.youtube.com/watch?v=yyRJG2rrw0E
  • AR is a technology being rapidly developed and used for entertainment, business, marketing, art, social networking, and activism.
  • http://www.apa.org/divisions/div46/pase_interview.html
  • http://mashable.com/2013/06/28/ar-glasses-for-professors/
    "Many of [the students] are not keen on or feel inhibited by participating in the class. Sometimes they feel shy or they have fear to expose themselves in front of their classmates," wrote Telmo Zarraonandia, one of the researchers at the university, in an email. "An AR [augmented reality] device ... provides a communication channel unavailable previously between students and teachers which is private."
  • http://standardsinsight.com/ieee_company_detail/autism-augmented-reality-and-the-frontiers-of-technology-innovation

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