Augmented Reality - psychological & social aspects
Some Psychological and Social Aspects
What is Augmented Reality
A user experience of mediated-reality with the
It is based on a realtime experience of a physical
Within the realtime experience, computer-
generated sense stimulation is given to the user
which adds information to the physical real-world
This technology enhances the user’s perception of
reality, hence the name Augmented Reality.
As we have seen in the examples, AR utilizes many
of the common technologies found in smart devices:
AR combines these to provide real-time data
experiences for users.
While few studies have been done on AR, many
psychologists say it “shows great promise for use in
This is because “AR is attention-grabbing, compelling,
persuasive, and immersive.”
Dr. Shane Pase of the Society of Media Psychology and
Technology sees it as important in the treatment of phobias:
“Imagine being able to expose a patient with arachnophobia to
augmented reality spiders while having full control over the size,
shape, color, and movement of the realistic 3D creatures.
Imagine being able to have the patient interact with these virtual
spiders going as far has having the ability to manipulate their
The system requires professors
to wear augmented reality
glasses in order to see virtual
responses to the class activity
above students’ heads.
Students activate the
responses by mobile phone,
allowing them to indicate
whether they are following the
Researchers at Universidad Carlos III
(Madrid) developed a system for
augmented reality glasses that allows
professors to observe their students’
understanding in realtime.
relationships with the social
aspects of the real-world.
Ash , Bill and Kathryn Bennett, “Autism, Augmented Reality and the Frontiers of
Technology Innovation.” IEEE Standards Association 04/30/2014.
Augmented Reality, http://mashable.com/category/augmented-reality/
Pase, S. Augmented Reality: Future Technology Here Today.
Pase, S. Ethical Considerations in Augmented Reality Applications. EEE
International Journal, 1, 38-45. (2012)
Rutledge, P. Augmented Reality: Brain Based Persuasion Model. EEE International
Journal, 1, 45-57. (2012).
Hinweis der Redaktion
FaceCake allows customers to try on accessories, eyewear and even makeup through AR and an interactive mirrored screen, while a gesture-enabled user interface allows for intuitive sorting through retailer inventory. “ What’s really a huge opportunity for virtual dressing rooms is really the ability to capture and share in real-time with your friends,” Linda Smith (CEO and founder of FaceCake) said. http://www.facecake.com/
AR is a technology being rapidly developed and used for entertainment, business, marketing, art, social networking, and activism.
http://mashable.com/2013/06/28/ar-glasses-for-professors/ &quot;Many of [the students] are not keen on or feel inhibited by participating in the class. Sometimes they feel shy or they have fear to expose themselves in front of their classmates,&quot; wrote Telmo Zarraonandia, one of the researchers at the university, in an email. &quot;An AR [augmented reality] device ... provides a communication channel unavailable previously between students and teachers which is private.&quot;
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