The document discusses different types of media and information. It covers text information, visual information including different types of visual art, and audio information. Text information is produced through writing, editing, and publishing processes. Visual information encompasses paintings, photos, graphics and more. Audio information consists of radio, music, recordings, and podcasts. The document also outlines principles of design for each type of media, such as emphasis, alignment and consistency for text, and mixing, pace and transitions for audio.
2. LESSON 1:
TEXT INFORMATION AND MEDIA
Text Information refers to a certain presentation of information or idea whether
hand-written , printed , or screen display. It can be written using the Roman
alphabet or any kind of language that is suited to a specific group of readers. It is
mainly created by authors , writers , contributor , editor , publisher , bloggers ,
columnist , data encoder , and lay out and graphic artist.
Text , when appropriately used and presented , has the power to convey significant
meaning or message to the readers. On the other hand, it varies depending
platforms it will be shown such in formal ones like magazines , newspaper , books
and advertisements and the informal ones like blog , e-mails , text message , and
other social media context.
3. How text information is produced?
Text information is produced through the following steps:
The writer of the text first thinks of the topic to write.
The writer collects necessary details about the chosen topic.
The writer outlines those details and starts to create a draft of the text.
The writer reviews the initial draft until it is done into a full text.
The writer passes the text to the editor for the proof-reading and editing. Then it
will be given to the publisher for the printing of the text.
4. How to access and evaluate text information?
1. Accuracy. It refers to the correctness of the text presented on the media. Be sure that
the information written, printed or screen-displayed on its is factual and true. A well-
researched information is what it requires.
2. Objectivity. It should never be baised or come from personal thoughts or opinions.
Magnifying what is the real object cancels the impartiality of the text.
3. Language Appropriateness. The kind of language used greatly affects the sole purpose
of the text , to convey a message. Be sure that the language used suited to the level of
the readers in terms of their age , interest , or educational background.
4. House Style and Format. The physical presentation of the text matters most especially if
you are targeting a certain group of readers. If you intend to have children as your
target audience , make it sure that the texts are amusing and creative. If you intend to
reach out for academic field , be sure that the presentation looks scholarly impressive.
5. DESIGN PRINCIPLES AND ELEMENTS OF
TEXT INFORMATION AND MEDIA
1. Emphasis – Use different size , weight , color , contrast and orientation to present
text with grater value.
2. Appropriateness – Using the right font , content tone of presentation based on the
target audience or event.
3. Space – Use space to create focus and strategically make others text stand-out.
4. Alignment – Use text alignment to set symmetry , formality or free style.
5. Consistency – Use at least 2 or 3 colors , font styles and design styles for the whole
composition or content.
6. LESSON 2:
VISUAL INFORMATION AND MEDIA
Visual Information refers to the artistic or creative representation and
interpretation of a idea , concept or emotion using different media. These are
sources of data or information in the form of visual presentation. It is the visual
reasoning skill that enables us to process and interpret meaning from visual
information that we gain through our eyes. Abstractions , analogues , rough
illustrations , or digital reproduction of the data pertains to.
Visual Media is interpreted using primarily what human see. It plays a big role in
advertising , art , communication , education , business and engineering. Visual
media is often used as a earning aid.
Visual Information and Media is created by painters , photographers , graphic
artist or designers , and sculptors among others.
7. Types of Visual Information
1. PAINTINGS. It is an art form that creates pictures using a flat medium such as canvas or board and paint.
Landscape. It is a representation of the natural scenery like oceans , mountains etc.
Portrait. It is an artistic representation of a certain person .
Still Life . It is a drawing or painting of an arrangement of objects. It could also be flowers or food on display.
2. ICON. An icon refers to a painting of Jesus Christ or other religious figures identified with Roman Catholic Church.
3. SCULPTURE. Is an example of a three dimensional artwork that can be made using clay , stone , metal or other materials. A sculpture
show replica of the subject or model.
4. GRAPH. Pertains to a diagram , which is series of one or more points , lines , line segments , curves , or area.
5. BILLBOARD AND POSTER. A billboard refers to a large outdoor board containing text , information and images or designs pointed as a
form of advertisement. A poster is similar to a billboard but is much smaller. A poster is also used as means of announcement or
advertisement .
6. COMIC OR CARTOON STRIP. It shows illustrations drawings arranged sequentially in boxes. A comic strip narrates an amazing story. It
usually appears in newspapers or made as a comic book.
7. PHOTOS/IMAGES. A photo is worth a thousand words. It can tell a story or even let a viewer feel emotions by just looking at it.
Personal photo
Family photo
Photojournalism
Yearbook or graduation photo
8. ADVANTAGES
1. It portrays different historical events
and introduces us to various cultures
in the world.
2. its is very engaging for the
participants.
3. It captures the diverse perspectives
of the audience.
4. It is easy to follow and remember
since it is very usual.
DISADVANTAGES
1. It is costly
2. Audience might experience difficultly
in understanding the meaning of the
material.
3. It requires complex presentation.
4. Participants might pay more
attention to the graphics.
9. LESSON 3:
AUDIO INFORMATION AND MEDIA
Audio Information refers to a form of media that uses recorded audio materials for
communicating , transferring or delivering information through its means of sound.
These are the materials or sound that are transmitted , produced or received
through high fidelity waves that are heard through certain equipment.
10. Types of Audio information
a) Radio Broadcast – live or recorded audio sent through radio waves to reach a wide
audience.
b) Music – vocal and/or instrumental sounds combined in such a way as to produce beauty
of form , harmony , and expression of emotion. It composed and performed for many
purposes , ranging from aesthetic pleasure , religious or ceremonial purposes , or as an
entertainment product.
c) Sound Recording – recording of an interview , meeting , or any sound from the
environment.
d) Sound clips/effects – any sound , other than music or speech , artificially reproduced to
create an effect in dramatic presentation , as the sound of a storm or creaking door.
e) Audio Podcast – a digital audio or video file or recording , usually part of a themed
series that can be downloaded from a website to a media player or computer.
11. Different ways of storing audio media
a) Tape – magnetic tape on which sound can be recorded
b) CD – a plastic-fabricated , circular medium for recording , storing , and playing back
audio , video , and computer data.
c) USB drive – an external flash drive , small enough to carry on a key ring that can be
used with any computer that has USB port.
d) Memory Card – (aka flash memory card or storage card) is a small storage medium
used to a store data such as text , picture , audio , and video , for use on small ,
portable , or remote computing divices.
e) Computer hard drive – secondary storage devices for storing audio files.
f) Internet/cloud – websites or file resipotories for retrieving audio files , and more
precisely the filesare stored in some datacenter full of servers that is connected to
the internet
12. Elements of Sound Design
The objects or things that we have to work with:
a) Dialogue – speech , conversation , voice-over.
b) Waterfall – as first elements fades out , the second elements begins at full volume.
Better for voice transitions that for.
c) Sound Effects – any sound other than music or dialogue.
d) Music – vocal or instrument sounds (or both) combined in such a way as to
produce beauty of form , harmony , and expression of emotion.
e) Silence – absence of audio or sound.
13. Principles of Sound Design
The techniques for combining the different elements or objects:
a) Mixing refers to the combination , balanced ,and control of multiple sound
elements.
b) Pace refers to time control , editing , and order of events linear , non-linear , or
multi-linear.
c) Transition is how get from one segment or element to another.
d) Stereo Imaging is the use of left and right channel depth.
