AI can improve digital marketing in several ways such as personalized recommendations, content filtering, natural language processing, image and video recognition, and real-time analytics. AI affects consumer behavior by enabling faster responses through chatbots, which increases customer loyalty. AI impacts company marketing activities through predictive analytics for customer insights, effective segmentation and targeting for personalized campaigns, and automation of content creation to optimize resources. For example, Amazon utilizes AI to enhance the customer experience.

1. Regina Bado
Student ID : 145463220
MKM 915 - SAA
AI as a digital trend
(POV)

2. Agenda
How can AI improve digital marketing?
How AI affects consumer behaviour?
How AI affects a company's marketing activity?
Example: Amazon
Conclusion (POV)

3. Personalized Recommendations
Content Filtering and Moderation
Natural Language Processing
Image and Video Recognition
Real-time Analytics
Automated Content Creation
AI can improve digital marketing in different ways by providing:

4. AI has many positive traits that
brands can take advantage of.
AI empowers companies to
make data-driven decisions,
automate repetitive tasks,
and deliver more
personalized experiences to
their customers.

5. How AI affects
consumer behaviour?

6. Nowadays consumers are not willing to wait
long periods of time for responses. If the
brand takes too much time to respond the
customers will likely leave.
By interacting with a chatbot, consumers will
increase their loyalty to the brand. If a brand
website has a good user experience the
customers will come back.

8. How AI affects a
company's
marketing
activity?

9. AI has revolutionized marketing activities
for companies by providing advanced data
analysis and customer insights.
Through predictive analytics, AI algorithms
help forecast customer behavior and
optimize marketing strategies.
It enables effective customer
segmentation and targeting,
allowing marketers to create
personalized campaigns and
deliver relevant content.

10. AI automates content creation and
curation, optimizing resources and
delivering engaging content. This
saves time to companies.
AI helps in many ways to
companies to make their
marketing more efficient, and
therefore this helps them save
money.

11. Amazon

13. In my opinion, using AI in a creative and user-centred way can
enhance a brand's image. Prioritizing user experience on online
platforms and brand websites can make a company more
attractive to customers.

14. Thank you!