Integrating Email Marketing & Social Media to meet your business goals In 2008, 33% of online users were monthly users of social networks1 Social network users are, on average, connected to between 150 and 200 friends2 40% of email participants use social sites to gather product information and recommendations3 1. “Social Media Consumption” – Jupiter Research, September 23, 2008 2. “The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites,” by Ellison, Steinfield and Lampe: Department of Telecommunication, Information Studies, and Media Michigan State University; 2007 Journal of Computer-Mediated Communication 3. “Targeting Influential E-mail Subscribers,” Jupiter Research, July 2008 92% of adult Internet users send or read email — far more than regularly visit any social network* Email marketing outperforms virtually all other media in terms of ROI** - (DMA and CMO Council) Email marketing spend in the US will reach $2 billion by 2014. - (Forrester Research) Email delivers one of the lowest costs per order and 2-times the ROI of any other digital channel** *Pew American Life & Internet Study **AberdeenGroup 11% of the message clicks were on the social share buttons Generated an additional 1,250 “new” opens. Assuming that each sharer had 100 friends, we estimate the summary was viewed an additional 61,000 times.

1. Integrating Email Marketing & Social Media
to meet your business goals

2. Presenter – Belmond Victor
 SEO & Email Marketing Manager
 Over 6 years in the IT & Online Marketing space
 Masters in Business Administration
 Worked with Fortune 500 and start up companies
 Worked on various successful marketing campaigns for B2B and
B2C clients
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3. Overview
Evolution of Social Media
Integration Email with Social Media
Integrating learning’s with your email campaign
Conclusion
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4. The old way of speaking
to customers has shifted...

5. From Push...
Direct Mail, Bulk Email, Radio, TV,...

6. ...to Pull...
Search, PPC, Blogs

7. ...to Engagement and Sharing
Social, Conversations, Participation, Feedback,UGC

8. Your brand used to be defined here...

9. ...Now it’s defined here.
By your market... Not just your marketing!

10. Let’s consider the implications
You define your brand and influence it.
You help shape it.
But, you do not control it.

11. The power of social media
 In 2008, 33% of online users were
monthly users of social networks1
 Social network users are, on average,
connected to between 150 and 200
friends2
 40% of email participants use social sites
to gather product information and
recommendations3
1. “Social Media Consumption” – Jupiter Research, September 23, 2008
2. “The Benefits of Facebook “Friends:” Social Capital and College
Students’ Use of Online Social Network Sites,” by Ellison, Steinfield
and Lampe: Department of Telecommunication, Information Studies,
and Media Michigan State University; 2007 Journal of Computer-
Mediated Communication
3. “Targeting Influential E-mail Subscribers,” Jupiter Research, July 2008

12. So is email marketing dead?

13. WSJ Thinks so….
“ Email has had a
good run as king of
communications.
But its reign is “
over.
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14. Email is alive and well
 92% of adult Internet users
send or read email — far more
than regularly visit any social
network*
 Email marketing outperforms
virtually all other media in terms
of ROI** - (DMA and CMO
Council)
 Email marketing spend in the US
will reach $2 billion by 2014. -
(Forrester Research)
 Email delivers one of the lowest
costs per order and 2-times the
ROI of any other digital
channel**
*Pew American Life & Internet Study
**AberdeenGroup

15. Email Still Rocks for Business Communications

16. Email Consumption Habits
Source: Nielsen Company

17. Integrating Email with Social Media

18. The efficacy of a normal email
campaign

19. Social networks expand virally

20. Social Networking Activities

21. Social email is the new viral

22. Recipient Taken to Social Site
Email recipient can
add their own
comments or
endorsements
Email Subject line
becomes “Title” and
Users can select a “Mailing Notes”
thumbnail from some become the Meta
of the images in teaser-text to be
email, or opt to not displayed.
include a picture

23. Friends Are Notified in Their “News Feed”
Whit Lanier posted a link:
Downtown Atlanta Restaurant Week
“This Looks Like a lot of fun”
No tickets and no coupons! During Downtown Atlanta
Restaurant Week, simply make a reservation, show up,
and ask your server for the Restaurant Week 3-course
prix-fixe menu
http://www.opentable.com/blahblahblha_linkypoo%track
ing%

24. Share to Social in Action
11% of the message clicks were
on the social share buttons
Generated an additional 1,250
“new” opens.
Assuming that each sharer had
100 friends, we estimate the
summary was viewed an
additional 61,000 times.

25. Making it Work for You
© 2009 Confidential | intelligent marketing & technology solutions

26. Know what networks work for you

27. Optimize for those networks

28. Optimize for those networks

29. Optimize for those networks
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30. Getting started with social email
 Focus on ‘Shareworthiness’
 Make it easy to share
 Monitor social ‘buzz’ (and engage)
 Identify and reward your influencers
 Test everything and don’t be afraid to fail

31. Make your messages Shareworthy
 Build trust and engage with your customers.
 Know what motivates your customers.
 Create and state value.
 Make sharing options visible and easy.
 Reward and give incentives for sharing.

32. What B2B emails are Shareworthy?
 Relevant  Event /Webinar  News / Press
Articles Notifications Releases

33. What’s not Shareworthy?
× Highly Personalised Emails
× Transactional Emails
× Negative News

34. Conclusion
© 2009 Confidential | intelligent marketing & technology solutions

35. Email Marketing 1.0 vs. Email Marketing 2.0
© 2009 Confidential | intelligent marketing & technology solutions 36

36. Social Media and Email Marketing Marriage
© 2009 Confidential | intelligent marketing & technology solutions 37

37. About Regalix
 Forefront of Online Marketing, Research and Web 2.0 portals
 Multi-disciplinary Leadership Team
 Fortune 500 and Venture-Backed Customers (B2B and B2C)
 Global Operations: HQ in Silicon Valley, 4 Offices
 150+ Team, Built on 8+ years of research
 Recognition
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38. Learn more about Regalix at:
www.regalix.com
Contact:
Belmond Victor
SEO & Email Marketing Manager
Email: bvictor@regalix-inc.com
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