Analytics for social media marketing To measure or not?
Presenter <ul><li>ALPA M. BAROT </li></ul><ul><li>Social Media Marketing Lead at Regalix Inc </li></ul><ul><li>Online mark...
Table of Content  <ul><li>Social Media Marketing </li></ul><ul><li>What to measure in social media? </li></ul><ul><li>What...
Social Media Marketing
Social Media Marketing Social Media Marketing channels 3 most important parts in any social media campaign
What to measure?
What to measure in Social Media <ul><li>Easy to measure with most traditional marketing channels </li></ul><ul><li>Difficu...
Facebook measurement <ul><li>What to measure on Facebook? </li></ul><ul><li>Number of fans </li></ul><ul><li>Number of wal...
Twitter measurement Retweet rank: number of times your tweet has been retweeted Number of followers – the most important m...
YouTube measurement Ratings for the video Number of views – the most important metric to measure Demography of our viewers
Slideshare / Docstoc measurement Top presentation of the day on slideshare Metrics to measure: views, comments, favorite &...
What tools will help you measure?
Tools for measurement  Phase Tool Comment Monitoring (Listening) Google Alerts Get updates on who's talking about you, you...
Monitoring tool Monitoring & Analysis tool
Monitoring tool (1/4) Handy uses for Google alerts Creating an alert for “Social Media Marketing” Alerts in our mail box
Monitoring tool (2/4) Enter keyword here
Monitoring tool (3/4) Enter keyword here  Monitors conversations from the following channels
Monitoring tool (4/4) Enter keyword here  Monitors conversations from the mentioned channels
Monitoring & Analysis tool (1/2) Enter keyword and the category Analysis by social mention
Monitoring & Analysis tool (2/2)
Measuring tools
Measuring tool Traffic sources Visits to the website
Measuring tool Enter the long URL here Tracking the number of clicks for a particular link
Twitter Management tools
Twitter Tool (1/4) Tweets from all my friends How many times I have been mentioned by others Direct messages
Twitter Tool (2/4) Direct messages How many times I have been mentioned by others
Twitter Tool (3/4)
Twitter Tool (4/4)
The basic building blocks of a measurement <ul><li>Understanding the campaign objective / goal </li></ul><ul><li>Creating ...
Facts & Recommendations <ul><li>Mashable reported on a survey - 84% of social media programs don’t measure return on inves...
About Regalix <ul><li>Forefront of Online Marketing, Research and Web 2.0 portals </li></ul><ul><li>Multi-disciplinary Lea...
Learn more about Regalix at: www.regalix.com Contact: Alpa M. Barot Social Media Marketing Lead  Email:  [email_address]
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Analytics For Social Media Marketing

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Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?

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Analytics For Social Media Marketing

  1. 1. Analytics for social media marketing To measure or not?
  2. 2. Presenter <ul><li>ALPA M. BAROT </li></ul><ul><li>Social Media Marketing Lead at Regalix Inc </li></ul><ul><li>Online marketing professional specialized in Social Media and Word of mouth marketing strategy </li></ul><ul><li>Experienced in working with B2B and B2C clients across various domains </li></ul><ul><li>Has a good knowledge of social media marketing and its channels such as Twitter, Facebook, LinkedIn, YouTube, etc. </li></ul><ul><li>Experienced with various tools & applications to make the best out of the above mentioned channels </li></ul><ul><li>Skill set ranges from Planning, Strategizing, Implementing, Analyzing a social media campaign </li></ul>
  3. 3. Table of Content <ul><li>Social Media Marketing </li></ul><ul><li>What to measure in social media? </li></ul><ul><li>What tools will help you measure social media? </li></ul><ul><li>The basic building blocks of a measurement dashboard for community managers? </li></ul>
  4. 4. Social Media Marketing
  5. 5. Social Media Marketing Social Media Marketing channels 3 most important parts in any social media campaign
  6. 6. What to measure?
  7. 7. What to measure in Social Media <ul><li>Easy to measure with most traditional marketing channels </li></ul><ul><li>Difficult to measure ROI from social media, but not impossible </li></ul><ul><li>What is the nature of each channel: </li></ul>Channel Nature What to measure Facebook Networking <ul><li>Number of fans </li></ul><ul><li>Interaction level </li></ul><ul><li>New fans </li></ul><ul><li>Unique visitors </li></ul>Twitter Microblogging <ul><li>Number of followers </li></ul><ul><li>Retweets </li></ul>YouTube Infoterainment <ul><li>Number of views </li></ul><ul><li>Subscribers to your channel </li></ul><ul><li>Friends in your channel </li></ul><ul><li>Ratings </li></ul><ul><li>Favorites </li></ul>Slideshare / Docstoc Knowledge sharing <ul><li>Number of views </li></ul><ul><li>Number of downloads </li></ul><ul><li>Ratings </li></ul><ul><li>Favorites </li></ul>
  8. 8. Facebook measurement <ul><li>What to measure on Facebook? </li></ul><ul><li>Number of fans </li></ul><ul><li>Number of wall posts </li></ul><ul><li>Interaction level – per post </li></ul><ul><li>Post quality </li></ul><ul><li>Page views </li></ul><ul><li>Demographics of your fans </li></ul>
  9. 9. Twitter measurement Retweet rank: number of times your tweet has been retweeted Number of followers – the most important metric in twitter
  10. 10. YouTube measurement Ratings for the video Number of views – the most important metric to measure Demography of our viewers
  11. 11. Slideshare / Docstoc measurement Top presentation of the day on slideshare Metrics to measure: views, comments, favorite & download
  12. 12. What tools will help you measure?
  13. 13. Tools for measurement Phase Tool Comment Monitoring (Listening) Google Alerts Get updates on who's talking about you, your industry, your customers YourVersion Whostalking monitorThis Monitoring and Analysis Social Mention Radian 6 JamieQ Measuring Google Analytics Google analytics will allow you to track your traffic levels (among other things) and will allow to identify where you traffic is coming from Bit.ly Bit.ly shortens long URLs and gives us the number of clicks to each of the links Twitter Management Tweetdeck The ultimate Twitter management system   Hootsuite Manage multiple twitter accounts from one dashboard   Twitterfeed Set your RSS feeds to post automatically on Twitter   Twitterssearch Find anything on Twitter real-time. For tagging, use the # (hash) tag   Buzzom.com Excellent twitter management tool
  14. 14. Monitoring tool Monitoring & Analysis tool
  15. 15. Monitoring tool (1/4) Handy uses for Google alerts Creating an alert for “Social Media Marketing” Alerts in our mail box
  16. 16. Monitoring tool (2/4) Enter keyword here
  17. 17. Monitoring tool (3/4) Enter keyword here Monitors conversations from the following channels
  18. 18. Monitoring tool (4/4) Enter keyword here Monitors conversations from the mentioned channels
  19. 19. Monitoring & Analysis tool (1/2) Enter keyword and the category Analysis by social mention
  20. 20. Monitoring & Analysis tool (2/2)
  21. 21. Measuring tools
  22. 22. Measuring tool Traffic sources Visits to the website
  23. 23. Measuring tool Enter the long URL here Tracking the number of clicks for a particular link
  24. 24. Twitter Management tools
  25. 25. Twitter Tool (1/4) Tweets from all my friends How many times I have been mentioned by others Direct messages
  26. 26. Twitter Tool (2/4) Direct messages How many times I have been mentioned by others
  27. 27. Twitter Tool (3/4)
  28. 28. Twitter Tool (4/4)
  29. 29. The basic building blocks of a measurement <ul><li>Understanding the campaign objective / goal </li></ul><ul><li>Creating a social media campaign based on the goals </li></ul><ul><li>Understanding the nature of each channel and mapping the metrics to it </li></ul><ul><li>Reporting and Analysis </li></ul>
  30. 30. Facts & Recommendations <ul><li>Mashable reported on a survey - 84% of social media programs don’t measure return on investment </li></ul><ul><li>Before you set out to measure and monitor your social media returns, you need to have a clear idea of what it is you want to accomplish </li></ul><ul><li>The trick is to not rely solely on the numbers, but on what the numbers end up leading to </li></ul><ul><ul><li>For instance: </li></ul></ul><ul><ul><ul><li>Are people that find your website from Twitter or Facebook then clicking on your product pages or going to the e-Commerce section of your site? </li></ul></ul></ul><ul><ul><ul><li>Are users getting aware of your product in the online space? </li></ul></ul></ul><ul><ul><ul><li>That’s the sort of data you want to be able to look for </li></ul></ul></ul><ul><li>Efforts from Social Media Marketing can be measured, but we have to be clear on what can be measured and what can this channel can do </li></ul>
  31. 31. About Regalix <ul><li>Forefront of Online Marketing, Research and Web 2.0 portals </li></ul><ul><li>Multi-disciplinary Leadership Team </li></ul><ul><li>Fortune 500 and Venture-Backed Customers (B2B and B2C) </li></ul><ul><li>Global Operations: HQ in Silicon Valley, 4 Offices </li></ul><ul><li>150+ Team, Built on 8+ years of research </li></ul><ul><li>Recognition </li></ul>
  32. 32. Learn more about Regalix at: www.regalix.com Contact: Alpa M. Barot Social Media Marketing Lead Email: [email_address]

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