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Apéruche consommation collaborative - nouveaux usages, nouveaux business

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Après un premier rendez-vous en janvier 2011, nous vous proposons une deuxième rencontre sur la Consommation collaborative.

Donner, louer, échanger, partager via les technologies et les communautés de pairs, voilà la définition que l'on peut donner à la consommation collaborative. Avec le web se sont développés des dizaines de services de pair à pair : Ebay ou Leboncoin pour la vente, Freecycle pour les dons, CouchSurfing ou AirBNB pour l'hébergement, Covoiturage.fr ou Cityroul pour les déplacements, AMAP traditionnelles ou La Ruche qui dit oui, etc.

Après une explication de texte sur le terme de Consommation collaborative et un passage en revue de différents services, nous essaierons d'analyser les ressorts et les motivations de ce "mouvement", qui déjà regroupe de nombreuses formes, quelque part entre engagement citoyen et "individual business".

Prêter un sofa dans son salon n'a pas le même sens que louer un hamac dans son garage, donner sur Freecycle a un autre sens que vendre sur Ebay. Sans être opposées, ces pratiques ne font pas appel aux même ressorts.

Cet apéruche sera l'occasion d'en parler et d'en débattre.

Veröffentlicht in: Business
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Apéruche consommation collaborative - nouveaux usages, nouveaux business

  1. 1. ApéRuche CONSOMMATION COLLABORATIVE : NOUVEAUX USAGES, NOUVEAUX BUSINESS Mercredi 26 octobre 2011mercredi 26 octobre 2011
  2. 2. Jeremy Rifkin 2002 : L’âge de l’accès La nouvelle culture du capitalismemercredi 26 octobre 2011
  3. 3. Pour Jeremy Rifkin, nous entrons dans une ère nouvelle, l’âge de l’accès. Les marchés laissent la place aux réseaux, les biens aux services, les vendeurs aux prestataires de services et les acheteurs aux utilisateurs. La notion d’accès se substitue à celle de propriété.mercredi 26 octobre 2011
  4. 4. Ivo Gormley 2008 : Us Now http://watch.usnowfilm.com/mercredi 26 octobre 2011
  5. 5. « La collaboration de masse va bouleverser l’organisation des mouvements»mercredi 26 octobre 2011
  6. 6. Rachel Botsman 2009 : What’s Mine is Yours, The Rise of Collaborative Consumptionmercredi 26 octobre 2011
  7. 7. Rachel Botsman compare la période actuelle à une « période où l’on commence à se réveiller de cette monumentale gueule de bois faite de vide et de gâchis » pour nous lancer dans « la création d’un système plus durable construit pour répondre à nos besoins identitaires et communautaires [...] Ce qui nous intéresse, c’est le trou, pas la perceuse».mercredi 26 octobre 2011
  8. 8. Un «mouvement», plusieurs dénominations : Consommation collaborative Maillage (The Mesh) Economie du partage,mercredi 26 octobre 2011
  9. 9. Manger elregencaracas- cc-by-samercredi 26 octobre 2011
  10. 10. Manger Achat groupé direct au producteur h p://www.laruchequiditoui.fr/ h p://www.reseau-amap.org/ Vente de produits issus de son jardin h p://www.cavientdujardin.com/ Colunching h p://colunching.fr/ Cours de cuisine collaboratifs h p://www.restolib.fr/ Petits plats fait maison h p://www.super-marmite.com/ Rencontres et partage culinaire h p:/www.bienvenueamatable.com/ Jardinage h p://www.lepotiron.fr elregencaracas- cc-by-samercredi 26 octobre 2011
  11. 11. Objets, matériel Jiel Beaumadier - cc-by-samercredi 26 octobre 2011
  12. 12. Objets, matériel Location d’objets entre particuliers h p://zilok.com/ (tous types d’objets) Echange/Troc d’objets h p://www.myrecyclestuff.com h p://www.troctribu.com Troc de fringues h p://pretachanger.fr/ (tous types de vêtements) h p://www.kiditroc.com/ (vêtements pour enfants) Livres h p://booksurfing.org/ h p://circul-livre.blogspirit.com/ Bibliothèque de rue - Asso Bel Air Don d’objets h p://fr.freecycle.org h p://donnons.org/ Envoyer ses le res et colis entre particuliers h p://www.expediezentrevous.com/ h p://www.colis-voiturage.com/ THE SWAP TEAM - cc-by-samercredi 26 octobre 2011
  13. 13. Transport THE SWAP TEAM - cc-by-sa Takeaway - cc-by-samercredi 26 octobre 2011
  14. 14. Transport Location de voitures entre particuliers h p://www.deways.fr/ (autopartage entre particuliers) h p://www.voiturelib.com/ (location entre particuliers) Autopartage h p://www.cityroul.com Covoiturage h p://www.covoiturage.fr/ h p://www.greenmonkeys.com/ (covoiturage dynamique) Covoiturage de colis h p://www.expediezentrevous.com/ Parking chez l’habitant h p://www.monsieurparking.com Partage d’informations sur le stationnement h p://www.utilisacteur.fr (communauté d’infomédiation par les usagers) Phil Moore - cc-by-nc-samercredi 26 octobre 2011
  15. 15. Voyages http://commons.wikimedia.org/wiki/File:Love_boat_cast_1977.JPGmercredi 26 octobre 2011
  16. 16. Voyages Location de logement chez l’habitant h p://www.airbnb.com/ h p://fr.bedycasa.com/ Couchsurfing h p://www.couchsurfing.org/ h p://www.hospitalityclub.com Manger chez un local h p://livemyfood.com/ Vivre des expériences de tourisme avec des locaux h p://www.vayable.com/ Partage d’expériences de voyage h p://backpackmojo.com/ h p://www.sowetrip.com/ Echange de Maisons h p://www.trocmaison.com/ h p://www.homeforexchange.com Jennoit - cc-by-nc-samercredi 26 octobre 2011
  17. 17. Finances The New York Times photo archive, 1918mercredi 26 octobre 2011
  18. 18. Finances alternatives Financement collaboratif de projets (Crowd nding) h p://www.kisskissbankbank.com/ (financement de projets) h p://fr.ulule.com/ (financement de projets) h p://babeldoor.com/ (financement de projets) h p://www.mutuzz.com/ (financement de projets) h p://www.wiseed.fr/ (investissement collectif dans des startups) Prêt entre particuliers h p://www.friendsclear.com/ (prêt à des entrepreneurs) h p://www.pretdunion.fr/ (première plateforme de crédits entre particuliers)mercredi 26 octobre 2011
  19. 19. Recyclage / réparation public domainmercredi 26 octobre 2011
  20. 20. Recyclage / réparation h p://www.talalilala.com/ (recyclage d’objets et accessoires en fin de vie) h p://www.commentreparer.com/ h p://www.wiithaa.com/ (communauté pour recycler, réparer, réinventer et revendre des objets du quotidien) h p://www.ressourcerie.fr h p://www.co-recyclage.com/ www.reparonsnoel.com h p://www.terracycle.fr h p://www.monextel.com/mercredi 26 octobre 2011
  21. 21. A Rennes David onniaux, cc-by-sa - 2004mercredi 26 octobre 2011
  22. 22. Un même mouvement, des réalités différentesmercredi 26 octobre 2011
  23. 23. Questions des ressorts et des motivationsmercredi 26 octobre 2011
  24. 24. mercredi 26 octobre 2011
  25. 25. mercredi 26 octobre 2011
  26. 26. mercredi 26 octobre 2011
  27. 27. mercredi 26 octobre 2011
  28. 28. En savoir plus sur la consommation collaborative : - Consommation collaborative : blog français dédié au sujet - Shareable (anglais) - Hubert Guillaud, La montée de la consommation collaborative (InternetActu) - Hubert Guillaud, Faire sa propre ville, comment les gens prennent-ils le pouvoir ?mercredi 26 octobre 2011

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