Networking and branding skills training for CPA firms and other professional organizations.

1. Purposeful Packaging
For Results No…
No…
iimage iisn’t everythiing, but iit
mage sn’t everyth ng, but t
iis what’s seen fiirst
s what’s seen f rst
Impressions are formed quickly. In
fact, in only one twelfth of a
second, neurotransmitters have
delivered eye input to the brain’s
cortex. At that rate, without
question, there is power in the first
impression. Professional visual
packaging communicates volumes
before a word is even spoken.
What impressions are your
prospective clients
receiving?
Busiiness Buiilldiing Toolls That
Bus ness Bu d ng Too s That
Power Your Competiitiive Edge
Power Your Compet t ve Edge
Are marketing efforts keeping your staff busy, but not generating lasting results?
Do conventional training and retention efforts lack the confidence-building
human element that leads to first actions?
Cut through the cllutter of busiiness buiilldiing “actiiviity” and
Cut through the c utter of bus ness bu d ng “act v ty” and
lleverage the strength of confiident, focused
everage the strength of conf dent, focused
rellatiionshiip buiilldiing!
re at onsh p bu d ng!
Personall Brandiing Skiilllls Traiiniing:
Persona Brand ng Sk s Tra n ng:
• Creates impact in networking and marketing efforts with engaging communication techniques
• Boosts women’s initiative programs with skill-based coaching
• Accelerates talent pool recruitment and retention efforts with real-world application training
www.refinedimages.net • 248.650.2916

2. Impression Management Series
Competence Made Visible
A talented professional has tremendous opportunity to
communicate competence with accurate visual
presence. Though exhibiting ability is critical in
business-building efforts, it doesn’t come without it’s
own skill set and planning.
This series delivers tools for the skilled professional to
create an accurate visual image for powerful personal
branding!
Image is as important as knowing who you are.
Refined Images workshop will help you identify
and better understand your brand.
~~Dolores Sturdivant
Impression Management Series Fifth Third Bank
• Nonverbal Messaging Made Easy
So often a professional fails to consider the coherence of their verbal message and
their non-verbal cues. Since it’s been proven that no less than 60% of our
communication is nonverbal, we address the pitfalls and skills in supportive nonverbal
messaging.
• Defining a Winning Brand
Learn the skills to identify and project the executive presence that suits a professional
career. You already have a personal brand; make sure it’s one that supports you!
• Professional Wardrobe Planning
No fluff in this success-dressing segment. This is all about effective and efficient dressing
for the busy professional – and a real budget. Learn psychology of color, how to extend
your brand to dress, and more.
• Impactful Introductions
Make a memorable statement from that very first interaction. State your purpose with
power and command using our 5-step preparation strategy!
www.refinedimages.net • 248.650.2916

3. Self Promotion Series
Get Ahead by Getting
Known…
Personal Branding is of little value until you
learn how to put it “out there.” As product
marketers know, the best packaging won’t make
a single deal without proper product distribution
and placement.
This series provides the strategies for effective
positioning of your brand in the professional
marketplace – where your prospective clients
will find you!
This was another great opportunity to
“sharpen our saws” and learn bits of
information that are life applicable.
~~ Lee Anderson
Personal Trainer, Synergy Wellness
Self Promotion Series
• Selling Your Ideas, Your Services, and YourSELF
It’s not enough to possess goals and competence, you must be able to influence
others to accomplish any task of significance. Learn how – whether you think you’re in
“sales,” or not.
• Maintaining Brand Uniqueness
How do you project a signature brand, day in and day out? We’ll teach you the tips and
tricks of the pro’s for consistent visual messaging.
• Memorable Interactions
How do you stay in your client’s or customer’s mind? Understand the opportunities for
well-received contact, and maintain a positive, long-term brand impression.
• Relationship Building
It’s not enough to make the contact. People do business with people they like.
Understand what it takes to keep the human element alive in your business relations.
www.refinedimages.net • 248.650.2916

4. Our Team Leaders
Patty Buccellato, AICI, CIP
What if, every single day, you went out into the world
knowing that your attire perfectly compliments your
professional goals, lifestyle, personality, and body? That
your visual appearance positively supports your message
and reflects your competence?
Chances are, you’d feel pretty good about that, and your
life would change on many levels. Let’s face it, most
people aren’t projecting that kind of consistent visual
brand.
Patty Buccellato, Certified Image Professional and founder of
Refined Images, makes it her mission to bring clients to just that place. She guides
individuals on a path to discovery of their own personal design pattern. She helps women
and men use this design pattern, in combination with their strengths, character, and values,
to achieve their goals with an authentic and focused visual presence. With more than 15
years in the image industry as a speaker, trainer, author, and consultant, Patty is
internationally recognized as a Certified Professional Member of the Association of Image
Consultants International (AICI), a designation earned by only a handful of consultants around
the globe.
Patty holds a B.S. in Fashion Merchandising with a minor in Journalism from Western Michigan
University. An avid recreational SCUBA diver, she views her work with clients as yet another
opportunity to dive below the surface and uncover the uniqueness and beauty inherent in all
beings.
While communicating visually is not a choice, which message you send is. Make your choice
on-purpose!
Since my image consultation, I’ve had so much more confidence! I have had several meetings
and outings and have felt appropriately prepared every time!
~~ Melissa - Monroe, MI (Individual client)
My wardrobe is completely different than it was when I moved from Boston to Detroit 3 years
ago, and I couldn’t be happier!
~~ Anne - Manager, Daimler Chrysler (Image and Personal Shopping Client)
Having a Refined Images’ Ultimate Makeover was one of the best decisions I have made this
year! Before I met with Patty, I had a closet full of nothing to wear…. Patty cut through the
magazine and media hype to give me answers about what would look best on me and work
with my busy life.
~~ Sharon White – Founder, Bedside Notes, LLC
www.refinedimages.net • 248.650.2916

5. Our Team Leaders
Jill Jordan
Do you ever wonder why it is that certain people achieve
great success, while others with the same characteristics
and competencies don’t? The answer may be that you
haven’t created your own “personal brand”.
Jill Jordan, Personal Branding Coach and Networking
Concierge, knows that a solid, memorable “personal
brand” dramatically affects your business and
relationships. Jill believes that everyone has unique
capabilities that are often hidden or undiscovered. As a
personal branding coach, she is dedicated to helping
men and women identify and communicate the strengths
they bring to the world.
With more than 20 years experience in sales, marketing and leadership development,
coupled with her devotion towards supporting others who are reinventing or remodeling
their lives, Jill’s goal is to see more people live authentically -- to live from their heart
with purpose, passion and prosperity. Jill’s latest endeavor was to help launch Smart
Women’s Coaching and The Smart Women’s Café – a virtual community where women
around the world can share their best ideas, learn and network in a 24/7 interactive forum.
Jill received her B.S. from Michigan State University and has mentored and coached
countless professionals over the years. She has personally interviewed over 1,000
individuals in her lifetime, making her an expert on what works and what doesn’t in
conveying a powerful personal brand! Remember, if you don’t brand yourself, someone
else will – and, it may not be the “brand” you want!
This event helped to remind me that it is important to always look professional and be
prepared because one never knows when they may meet a potential client.
~~ Cheryl Andeer, SKBK Sotheby’s Realty
Jill uses her personal experience and an appropriate mix of practical knowledge,
candor, empathy, and humor to help you create a path to happiness and success. Jill
Jordan is simply the best personal coach that any woman could ask for.
~~ Kate – Executive, Chrysler Corporation
Jill’s session was priceless to me as I went through a personal re-branding process
from an Automotive Executive to a Financial Advisor. The approach is both practical
and inspirational.
~~ Nancy L. Salvia - Financial Advisor, Merrill Lynch
www.refinedimages.net • 248.650.2916