Reena Merchant

Design and Experience Strategy, Product Design Manager

Design

Reena is a design strategist who thrives on leading design innovation and integrative thinking. She specializes in the creation of cutting-edge customer experiences and holistic processes and frameworks. Today, Reena is Product Design Manager at Citrix. Previously, she held the position of User Experience Manager at Rogers Communications Inc. Reena also managed a design team at BlackBerry, spearheading the product and brand design of mobile, tablet, desktop and internet applications. She has over 10 years of design experience, and in addition to Rogers and BlackBerry, has designed for CGI Group, Bell Canada, and Ontario Power Generation.