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Gutenberg design principle 
1 
The primary optical area 
The star – they have added the star of the movie in the primary o...
Gutenberg design principle 
2 
The primary optical 
area 
Strong fallow area 
Week fallow area 
Axis of orientation 
The t...
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Analise poster

  1. 1. Gutenberg design principle 1 The primary optical area The star – they have added the star of the movie in the primary optical area because this is where the viewers will first look and by letting the viewers know who the main actors are going to be will attract more people if they like the actor that is going to be in the movie Movie title- the movie title is in the place where most people will look so this is the place where people will look for title and they get to show it to more people. The font that is used for this as well as the slogan is an old type of text that is used to syimberlisre that this movie is like some of the old action thriller movies e.g. good fellows Slogan – they have used a slogan to entries people into watching the movie they have put this into the primary optical area because it is the place that will draw the most attention Strong fallow area Release date- the release of the movie is in the strong fallow area this has been done because this is where people will look at after the primary optical area Cross- The cross is seen in the background in the strong fallow area this is done to syiberlise gaveyard and death these are some themes that appire to be part of the movie .But also in christianty the cross is meant to be a syiberliseation of hope and faith Pound- the main charitor Liam neson is standing in a pool of water that is a strong red colour . This is meant to syiberlise blood this shows that there will be some villance in the movie . This show the viewers that it is not the type of movie that children should watch because it is more aimed at older people. Axis of orientation The axis cuts right through Liam Nesson which makes you look directly at him as soon as you look at the poster Week fallow area The termine area
  2. 2. Gutenberg design principle 2 The primary optical area Strong fallow area Week fallow area Axis of orientation The terminal area

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