This document outlines 6 reasons why data-driven marketing is important and more effective than instinct-based marketing. It argues that data is everywhere, especially within a company's CRM platform, and that data allows insights to be measurable and drives stronger emotional engagement with customers. It concludes that CRM connects data-driven insights with targeted communication actions across channels.
22. Your brand today is
WHATEVER
PEOPLE SAY IT IS.
The customer’s impression ofyou
is a collage of snippets, articles,
blogs and PDFs and Tweets.
Your campaign is
CONTENT.
23. 25%of customers who used Twitter and
Facebook to communicate…
expected an answer
WITHIN ONE HOUR.
24. Campaigning today isn’t so much REACHING OUT, as POINTING OUT.
Make sure your CRM can
WRAP AROUND
THE CAMPAIGN.
26. A Mad Man once said he didn’t knowwhich half of his ad budget worked.
THAT WAS THEN. THIS IS NOW.
Tracking metrics make EVERY CLICK, EVERY OPPORTUNITY measurable.
AND EVERY BEHAVIOUR
AN INSIGHT.
27. The average CRM has an ROI of
560%… when used as a DATA-DRIVEN STRATEGY, not just for campaigns.
29. Being data-driven doesn’t make your ideas less
“emotional”.
Quite the opposite.
Data-driven insights reach DEEP INTO THE HUMAN
CONDITION. They create CUSTOMER ENGAGEMENT.
But to know how people feel, you’ve got to know what
people THINK. Knowing what they think takes DATA.
30. THE COLDEST, HARDEST LOOK
AT DATA DRIVES THE STRONGEST EMOTIONAL
ENGAGEMENT WITH CUSTOMERS.
And CRM is the channel that connects.
38. In CRM, insight beats
down instinct, every time.
The warmest human
insights come from a
cool-headed look at CRM
data.
Data shows you the
insights that wrap around
your CRM campaign…
across all channels.
TAKEAWAYS:
39. The Ultimate
Guide to:
Using CRM for
data driven
marketing
success
An eGuide with practical steps to apply
data-driven marketing using CRM
ULTIMATE SERIES
The Ultimate Guide
to: Using CRM for
data driven marketing
success
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