Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

International case study presentation

This is a comparative study between two international business - Honda and Harley - Davidson Motorcycle Company adapted from the text book: Bed, K. (2006). Quality Management. New Delhi: Oxford University Press.

  • Loggen Sie sich ein, um Kommentare anzuzeigen.

International case study presentation

  1. 1. • Established in the year 1903 • Monopoly company – after World War II - motorbikes market • Competitor: Honda
  2. 2. • - market share and production • Quality of the product became a secondary consideration • Turnover of inventory 4 times • 1978 – implement the quality circles concepts
  3. 3. • Honda entering the marketing and cutting into its market shares. • Quality of product of Honda was better: manufacture quality motorbikes at a much lesser cost. • 3 reasons for their success: - kaizen, just – in – time, and extensive use of statistical methods to measure quality. • JIT – turning its inventory 20 – 30 times
  4. 4. • Quality of product was not of customers expectation • Employee involvement was less
  5. 5. • Focused on quality • Avoid sending rigid rules and regulations • Increased employee – involvement: employee involvement groups (EIG)
  6. 6. • Harley – Davidson is a full – fledged employee involvement programme • Does not quantify the cost benefits • Financial recovery and manufacturing improvements
  7. 7. • Proper total quality management is important since it contributes majorly to the success of the business. • Employee involvement is another one of the major contributing factors of the success of a company whether big or small.

×