A snapshot of the different communication strategy and services that Red Sky offers. These originally appeared at the 2015 Red Sky Summit.

1. Red Sky
CONTENT STRATEGY AND CREATION
HEALTHCARE’S DIGITAL DIVIDE:
Will Underserved Providers and Partners Get Left Behind?
JESSICA FLYNN
Chief Executive Officer
Owner
CHAD BIGGS
Chief Content Officer
Owner
AMANDA WATSON
Senior Account Executive
MARISSA LOVELL
Account Coordinator

2. STAKEHOLDER
AND COMMUNITY OUTREACH
Red Sky JESSICA FLYNN
Chief Executive Officer
Owner
AMANDA WATSON
Senior Account Executive
MARISSA LOVELL
Account Coordinator
AMBER BROECKEL
Account Executive

3. COMMUNITY ENGAGEMENT
AND SOCIAL MEDIA
Red Sky CHAD BIGGS
Chief Content Officer
Owner
AMANDA WATSON
Senior Account Executive
LYNDA BRUNS
Vice President of Client
Services
AMBER BROECKEL
Account Executive

4. MEDIA AND BLOGGER RELATIONS
Red Sky JESSICA FLYNN
Chief Executive Officer
Owner
CHAD BIGGS
Chief Content Officer
Owner
SARA SPENCER
Account Executive
AMBER BROECKEL
Account Executive

5. EDUCATION
Red Sky AMANDA WATSON
Senior Account Executive
LYNDA BRUNS
Vice President of Client
Services
AMBER BROECKEL
Account Executive
MARISSA LOVELL
Account Coordinator
SARA SPENCER
Account Executive

6. BRANDING
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What is the reason for the name change?
We are continually expanding our services to best
support our patients and community, which means
we are more than a hospital. As we evolve, the Valor
Health name better reflects the courage to embrace
the changes ahead, our conviction to improve
every day and the continuing pride we have in our
community.
What does “Valor” mean? Why was that
name chosen?
“Valor,” which means courage, pride and strength,
reflects both the fortitude of Emmett’s pioneer heritage
and our conviction to continually improve. It also
demonstrates our patients’ bravery and our focus
on restoring their strength in the face of adversity.
Additionally, shifting from “hospital” to “health” more
accurately illustrates our wide range of services, which
will continue to expand and evolve to best meet the
health needs of our community.
What happens to the Walter Knox name?
We will continue to recognize the generosity and
support of the Knox family and pay tribute to
the Walter Knox legacy as part of our evolving
organization.
Have you been acquired by another hospital?
No. We are still a community-managed facility.
We have changed our name to better reflect our
commitment to the community through our expanding
healthcare services.
Frequently Asked Questions
Have you added or reduced services?
We have and will continue to add services that best
meet the needs of our community. While we don’t
have any plans to reduce services, we will continue to
evaluate which specialties or services will help provide
the best quality of care for the community.
Does the name change affect my insurance
coverage?
No. We have informed all of our insurance partners of
our name change, but it will not impact your insurance
coverage.
Will my primary care provider change?
No. Your primary care provider will remain the same.
Will this change improve the quality of care at
the hospital?
We believe our new name better reflects the quality
and range of care you should expect from us. We
will continue to improve patient care and expand
our services to serve you better. Look for additional
updates on our services in the coming months.
Who should I contact if I have more questions?
Please contact Administration at (208) 901-3209,
or visit ValorHealth.org.
Embracing Our Future,
Honoring Our Past
Walter Knox Memorial Hospital
is now Valor Health
1202 East Locust
Emmett, Idaho 83617
208.365.3561
ValorHealth.org
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Embracing Our Future,
Honoring Our Past
Walter Knox Memorial Hospital
is now Valor Health
1202 East Locust
Emmett, Idaho 83617
208.365.3561
ValorHealth.org
URGENT CARE
Monday – Friday 5:00 pm - 9:00 pm
Saturday & Sunday 9:00 am - 6:00 pm
Walk-ins: (208) 365-3561
CARDIOLOGY
Charles M. Rasmussen, MD
(208) 367-4278
Donald Stott, MD
(208) 367-8484
DERMATOLOGY
Steven Mings, MD
Jaclyn Golus, PA
(208) 424-9101
ENT (Ear, Nose & Throat)
Russell Snow, DO
(208) 454-2050
GYNECOLOGY
Dennis Carter, MD
(208) 343-7501
MAMMOGRAPHY
St. Alphonsus Mobile Unit
(208) 367-8787
St. Luke’s Mammography
(208) 706-5850
ONCOLOGY
Kerry Pulver, MD
(208) 367-4810
ORTHOPEDIC
George Nicola, MD
John Q. Smith, MD
Robert Hansen, MD
Michael Shevlin, MD
Michael Daines, MD
(208) 459-4511
PAIN MANAGEMENT
Clinton Mallari, MD
(208) 342-4700
PODIATRY
T.J. Martin, DPM
Phillip Burk, DPM
(208) 466-3338
PODIATRY
William Stano, DPM
(208) 343-8907
RHEUMATOLOGY
Tom Murphy, MD
(208) 365-2338
SLEEP DISORDERS CLINIC
PULMONOLOGY
Nirmal Charan, MD
(208) 365-3561
SURGERY
Zachary Bastian, MD
General Surgery
(208) 365-2338
TREASURE VALLEY HEARING
(208) 377-0019
UROLOGY
Donald Stritzke, MD
(208) 454-9181
WOUND CLINIC
TJ Martin, DPM
(208) 466-3338
FAMILY PRACITICE/OB
Black Canyon Family Medicine
Tina McGuffey MD
Brett Mumford DO
(208) 365-6311
FAMILY PRACTICE/OB
Emmett Medical Center
James Thomson, MD
William Vetter, MD
Jennifer Petrie, MD
David Shuey, PA
(208) 365-6004
FAMILY PRACTICE/OB
Valley Family Health Care
Bryan Stone MD
Robin Sebastian MD
(208) 365-1065
Specialty Clinics and Physicians
With a focus on the individual and a vision for change,
we are committed to making people healthier,
our community stronger and our business better.
Learn more at ValorHealth.org
Employee Name
Employee Title
208.XXX.XXXX
name@valorhealth.org
1202 East Locust Street
Emmett, Idaho 83617
ValorHealth.org
Graphics standards
At Valor Health, we are justifiably proud of our corporate identity. In
order to make your job easier and promote our brand, we are happy
to provide you with some of our design elements. We do ask, however,
that you observe a few simple rules for using them.
In order to be workable, graphics standards have to be somewhat
flexible. The following items are the ones that are most important and
that should not be deviated from in order to keep the brand strong.
In order to use the provided marketing materials, you may have to
use a graphics professional to complete the pieces. Existing pieces
may be used as templates, and are composed in InDesign CC and
Illustrator CC.
Red Sky LYNDA BRUNS
Vice President of Client
Services
CHAD BIGGS
Chief Content Officer
Owner
GLORIA MILLER
Account Executive
BRYAN ESCOBEDO
Senior Content Strategist