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Warming up to the Cold Call for Fundraising

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Marcus Vannini
Marcus Vannini

http://www.redshoesconsulting.com/index.php/ideas/red-shoe-research/library/

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Warming up to the “cold/cool” call!
What Are We Talking About & Why ,[object Object]
The Development Cycle IDENTIFY QUALIFY CULTIVATE SOLICIT STEWARD
Who are you trying to identify? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So Where Do Those Names To “Identify” Come From? ,[object Object],[object Object],[object Object]
A Note on… Working With Researchers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So you have names and a destination… Cherry Picking Your List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keep in Mind ,[object Object],[object Object],[object Object],[object Object],[object Object]
Make Setting Appointments Your Priority ,[object Object],[object Object],[object Object],[object Object]
A Word About Gatekeepers ,[object Object],[object Object],[object Object]
Allow me to introduce myself… ,[object Object],[object Object],[object Object]
What is “Qualification”? ,[object Object],[object Object],[object Object],[object Object]
When you meet, what are you trying to achieve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be prepared for questions about all aspects of the university and the community.
Developing a Strategy of Moves A Sample Strategy ,[object Object],[object Object],[object Object],[object Object],Alumnus has the capacity to give major gift and is eager to make donation before upcoming reunion in order to be BMOC. Speaks with fondness about time in residence – note these dorms are scheduled for demolition – mention demo plan!
Scheduling Calls Away From Home ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follow Up and Record ,[object Object],[object Object],[object Object],[object Object]
QUESTIONS

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Warming up to the Cold Call for Fundraising