Tola Bashir, CEO of Supreme Jets (named Best New Luxury CEO 2018 UK), comments: ‘For some time now, the path to selecting the best services at the best prices has been dramatically eased by such platforms as Comparethemarket.com, Confused.com and other comparison sites, allowing customers to quickly and securely find the best deals for their insurance, financial and other needs. These services are aimed at the general public to help make the most common financial decisions. Supreme Jets has now taken this to new heights, offering a comparison service for top end luxury private jet charters.’
2. Disclaimer:
The content of this promotion has not been approved by an authorised person within the meaning of the financial services
and markets act 2000 (“fsma”). Reliance on this promotion for the purpose of engaging in any investment activity may
expose an individual to significant risk of losing all the property or other assets invested. Any person who is in doubt about
the investment to which this document relates should consult an authorised person under fsma specialising in advising on
investments of the kind to which this document relates.
LINKS TO VIEW THE VIDEO’S IN THIS BROCHURE
Supreme Jets’ Brand
Video Pg. 2
SAMAD Brand Video
Pg. 14
EIS Explained
Pg. 18
Motorhead Rally
Pg. 22
PLAY PLAYPLAY PLAY
3. Find it Fast
WATCH SUPREME JETS BRAND VIDEO
COMPANY SYNOPSIS
WHAT IS SUPREME JETS
WHAT DO THE ABOVE HAVE IN COMMON
A HIGHLY SCALABLE MODEL
OUR COMPETITION
3 UNIQUE FACTORS
THE FUTURE OF SMART TRAVEL
THE REALITY OF AIR TRAVEL
PRIVATE JET PREDICTIONS 2019
THE APP | SMART JET SETTER
SAMAD AEROSPACE (video)
EIS EXPLAINED (video)
SUPREME EXPERIENCES (Motorhead Video page 22)
4
5
6
7
8
9
10
11
12
13
14- 17
18-19
20
PLAY
4. 4 Supreme Jets Marketing
Supreme Jets is a dynamic luxury/business travel platform that makes it
faster, easier and cheaper to charter a private jet by comparing quotes
from 1000’s of safety accredited aircraft to obtain the guaranteed lowest
prices available.
Ours is the only system in the world to offer a full end-to-end web or
mobile journey solution from a single app including ground transportation
in over 50 countries through Uber and other local chauffeur services and
worldwide accommodation through leading hotel groups.
Our ethos is to provide exceptional service and hospitality from the
moment clients leave their home or office to the moment they arrive
at their final destination - both on the ground and in the air. Whilst
our primary market will encompass the traditional business and
affluent traveller, Supreme Jets will provide a broad appeal to all those looking
for an elevated travel experience. We‘re bringing private aviation to a brand
new audience by selling individual seats on private jet flights from as low as
commercial flights.
COMPANY SYNOPSIS
ROCKSTAR TREATMENT
Commercial Flight Prices
5. Supreme Jets Marketing 5
WHAT IS
SUPREME JETS?
The face of Supreme Jets is a private jet charter price
comparison site but behind the scenes we‘re a technology
company and so much more.
We’ll soon launch our jet charter technology into the
global aviation markets and plan to spend around
£5 million over the next 3 years building our unique
brand and advancing our disruptive technologies,
online presence, and opening 3 strategic offices across
the globe.
Future growth plans include growing into a global
aviation company and jet fleet owner offering aircraft
management, maintenance, and fixed base operations,
and we intend to go public with an IPO around 2024...
Ambitious, yes indeed! But we know there‘s much to do
in the meantime!
Supreme Jets has a growing list of high-profile, celebrity
and business personalities keen to fly with us. This
fundraising round comes as we proudly announced the
development of our “industry first” game changing app
and online operations platform currently in development.
6. 6 Supreme Jets Marketing
FACEBOOK
The world’s most
popular media
owner creates no
content.
UBER
The world’s largest
taxi company owns
no vehicles.
ALIBABA
The world’s most
valuable retailer has
no inventory.
AIRBNB
The world’s largest
accommodation
provider owns no
property.
SUPREME JETS
The world’s newest
jet
charter tech
company
owns no planes.
All these technologies enable existing infrastructure to be used more efficiently. They all control the interface
between the global consumer & provider of the goods or services but carry none of the costs of providing the
service. New technologies have radically improved efficiency & returned massive rewards to shareholders of
knowledge-intensive companies. Breakthrough technologies are fundamentally changing the game of creating
wealth & new global knowledge-based economies, founded on intellectual capital, are emerging.
The UK’s knowledge-based economy is growing at 4 times the rate of the rest of the economy, up 18.4% in the
last 5 years, in contrast to just 4.6% for the wider economy.
WHAT DO ALL OF THE ABOVE
HAVE IN COMMON?
7. Supreme Jets Marketing 7
THE BOTTOM LINE
The mobile boom took off for commercial travel brands and no-thrills airlines a few years ago. The private aviation
sector has been noticeably slower to make the shift to digital but that’s starting to change.
Attractive margins, transparent variable costs, low overheads and a lean organisational structure
requiring limited resources for Supreme Jets to operate.
Supreme Jets model assumes stand-alone start-up and on-going operations. Strategic partners will ultimately
improve financial performance and profitability beyond our model’s strategy.
We have continually established growth opportunities both online and offline through service innovation and
diversification, and strategic partnerships with selected partner including leading hotel groups, travel management
companies, airport groups and other luxury and corporate agents.
This is a scalable business as we have different revenue streams, the first one being domestic flights followed
by European flights, we also have empty leg flights and finally transatlantic flights, all of which provide Supreme
Jets a return on all charters.
A HIGHLY SCALABLE MODEL WITH
ATTRACTIVE GROWTH OPPORTUNITIES
8. 8 Supreme Jets Marketing
In commercial aviation, the journey from rotating file cards to real-time booking for consumers took nearly half a
century. The private aviation industry has only recently started to make a significant shift into digital, stimulated by
the explosion of new platforms (tablets, smart phones, etc.) but experts and jet setters agree the model is still flawed.
We’re developing a smarter global private aviation booking and marketing system to iron out the existing flaws and
maximise efficiency and profit.
OUR
COMPETITION
9. Supreme Jets Marketing 9
3 UNIQUE FACTORS
ABOUT SUPREME JE TS
First off, we’re not interested in being just another aviation company. Supreme
Jets is turning the world of private aviation charter on its head by developing
new technologies - our competition isn‘t going to know what’s hit them! Our
investors fly at unbelievable rates and as a potential investor we‘d also love to
give you a taste of our world. Say the word and we’ll arrange a seat for you
on a private jet to a sought after destination, such as Paris or Milan, often for
prices similar to commercial airlines.
Your complimentary personal concierge is available 24/7 to take care of
anything you could need: hotels, restaurant reservations, chauffeur, show
tickets... just name it... You’ll never want to fly commercial again! Sounds too
good to be true?
As important as technology is, there’s nothing better than human interaction.
Our investors become our passengers and our passengers also become
investors. Whether you first join us as an investor or as a passenger, either
way we always remember it’s your money. So if you would like to discuss any
aspect of our business with us, our doors are always open.
Supreme Jets is an ambitious expanding company with BIG plans. We don’t
believe in small print and we don’t like jargon.
We are a concise organisation that communicates clearly. We are dynamic
and willing to adapt to changes in our business environment.
We endeavour to remain ahead of the curve and look forward to experiencing
exponential growth in the coming years.
1
2
3
10. 10 Supreme Jets Marketing
An empty leg flight is a flight generated when a private jet has to reposition, either to return to his base airport
after dropping passengers at their destination or to go and pick-up passengers at another airport for its next
charter flight.
Chartering an empty leg flight is an opportunity to save up to 80% on your private jet flight price compared to a
regular private jet charter service.
If you are flexible enough with your private flight dates and time, and you are seeking a one way flight, chances
are you will find an empty leg flight matching your needs. All the empty leg offers have a start and an end date
and time, this is the timeframe during which the empty leg flight is valid and available for charter. After its end
date, the private jet will have to takeoff to its next destination, to carry out its next chartered flight.
THE FUTURE OF SMART
LUXURY TRAVEL
OPPORTUNITY
Smart jet-setters save up to 80% on
the cost of conventional private jet travel
by booking discounted empty legs.
SOLUTION
Use Supreme Jets’ smart jet sharing
technology to book seats on empty legs
and fly globally with like-minded jet-
setters on VIP luxury private jets for
standard commercial airline prices
EMPTY LEG FLIGHTS
11. Supreme Jets Marketing 11
Traffic on the way to airports, overcrowded terminals, time con-
suming and intrusive security searches (even with Fast Track),
slow immigration queues causing stress, frustration, and fatigue
have unfortunately become very much the reality of flying today.
AIR TRAVEL WITH
SUPREME JETS
24/7 concierge service contactable through the smartphone
app.
Rapid connections to/from the airport, from our app, via
chauffeur services.
Passengers can fly to/from over 35,000 airports worldwide
(usually small, uncongested airports at closer convenient
locations with easy transfer).
No check-in queue.
Exclusive private aviation terminals/VIP lounges not open to
the general public.
No security queue.
Arrive only 20 minutes prior to flight.
Meet and greet by the Captain and crew upon arriving at
the jet.
THE
REALITY OF
AIR TRAVEL
Air travel has changed
dramatically since 9/11.
Travelling to the airport was
relatively easy and journey time
was reasonably predictable.
Airport access was realistic and
boarding aircraft was relatively
hassle-free.
Terminals were comparatively
uncrowded and security
processes were quicker and
less intrusive. Excess airport and
airspace capacity also meant
fewer delays.and airspace
capacity
also meant fewer delays.
P O S T 9 / 1 1
12. 12 Supreme Jets Marketing
A new year of operations brings
opportunities and surprises to the
private aviation industry.
On top of growing market growth,
2018 showed evidence of some
new trends in the business.
With market growth still on the
rise, 2019 is set to be an eventful
year for the private jet industry.
The private jet market is set to
grow, slowly but steadily. The
year 2019 will bring a new wave
of providers, clients and aircraft
availability.
In addition to that, the industry
will experience a new wave of
users such as Millennials who are
ready to experience the amenities
of private travel.
New Clients, New
Experiences
The accessibility of private
aviation via technology and digital
platforms has led to an increase in
new customers. This new influx of
travelers is growing by the year.
These are individuals, couples,
groups and families ready to
experience flying on a private jet for
the first time. The offer of empty
leg flights also helps, granting
the opportunity to charter an
aircraft for under 80 percent of its
original cost.
With so many active players in
PRIVATE JET INDUSTRY
PREDICTIONS FOR 2019
Outsource
Whenever
Possible
With factors such as increasing
costs, scheduled maintenance, the
need to fly at least 400 hours a
year to make it cost-efficient, it’s
possible that more private flyers
will opt for shared ownership and
membership programs.
This is the reason why charter
companies, and all the varieties
of deals in the market (jet cards,
fractional ownership, on-demand
charters) have experienced growth.
Many companies are choosing to
outsource their private flying needs
instead of owning a plane, however
the total number of companies
choosing to fly private by any
means has increased.
Fly To Places
Without
Commercial
Connections
Comfort and privacy aside, flexibility
is what separates flying private to
other means of transportation. The
possibility to land at any airport in
the private jet market; customer
experience will be the key variable
that will determine allegiance. From
digital booking, overall cancellation
policies, to aircraft availability, the
whole private jet experience needs
to be enjoyable and uncomplicated.
Although private aviation is only
still accessible to a few, that niche
is getting larger rather quickly, so
enhancing the customer experience
by aligning with today’s purchasing
and service habits will be the way
to go.
the world and to fully adapt to the
client’s needs is unparalleled.
Private aviation is about arriving
minutes before the flight and getting
the most cost-efficient way to your
destination. With the demand for
private travel continually increasing,
private operators as well as brokers
need to start shifting the way they
communicate their service, to
appeal to those once-in-a lifetime
travelers.
Extract from Source: Aviation Voice
2018-02-20, By Karolina Prokopovič.
5 Private Jet Predictions for 2019
FELIPE REISCH 2018
Skift Samantha Shankman, Skift -,
2018
13. Supreme Jets Marketing 13
Supreme Jets’ app soon to be developed app & online platform will make it
faster and easier to arrange jet charter by comparing quotes from 1000’s of
safety accredited aircraft to bring luxury travellers the guaranteed lowest prices
for private jet charter.
Supreme Jets’ smart systems will also utilise the world‘s most sophisticated Jet
Sharing technology to allow passengers to hop onto jets that would otherwise be
flying empty back to base or to share with other like minded passengers at seat prices
which compare with commercial prices.
Supreme Jets will combine smarter technology and unique marketing technology together with
an unrivalled personal service to get passengers airborne within 3 hours at prices our competitors
cannot match. Supreme Jets’ app will be the world‘s first private jet app capable of booking ground transportation
in 150 cities globally through chauffeur services. This represents a wider audience and unique bonus
revenue stream.
BECOME A SMART JET SETTER
STEP 1 STEP 2
STEP 3 STEP 4
Register your favourite
destinations at
supremejets.com
Receive texts direct to
your phone with empty
private jet flight matches
Book seats & save money.
Fly private for commercial
airline prices!
Bon Voyage!
FLIGHT
SEARCH
THE APP
14. 14 Supreme Jets Marketing
Our dream is to revolutionise the way humans and goods fly around the world. To achieve that, a group of world-
renowned experts in their respective fields – including aerodynamics, aircraft design and propulsion systems
– are working together to develop a range of products that will redefine the air travelling experience. Imagine a
transportation system which is safer than a car, completely flexible, as eco-friendly as an electric vehicle, less time-
consuming than any plane or train and is as luxurious as a private jet. This is the unique combination of features
that will be offered by e-Starling and Starling Jet in a door-to-door human air transportation, while UAV Starling
will transport goods at an unprecedented pace; thus completely changing the travel perspective.
Now that we have a proof on concept, 2018 will be the first of a seven-year project that will lead to the
commercialisation of the UAV Starling in 2019, followed by e-Starling in 2022 and Starling Jet in 2024.
THE FUTURE OF FLYING
What looks impossible today will be normal with a Starling Jet, saving a total of six hours on a two-way journey when
compared to a traditional flight, allowing you to access a new world of opportunities.
Starling Jet’s door-to-door human air transportation presents a unique combination of features: being safer than
a car, completely flexible, as eco-friendly as an electric vehicle, less time consuming than any plane or train and as
luxurious as a private jet, at less than half of its operating cost. Starling and e-Starling Jet will change the way you
see the world and how you view your opportunities. What once seemed impossible will become routine.
PLAY
WATCH SAMAD
BRAND VIDEO
15. Supreme Jets Marketing 15
Supreme Jets teams up with SAMAD
Aerospace to change the future of
Private Aviation.
A major change is about to hit the private jet industry – a change that will soon make travelling to airports a thing of
the past. The private charter jet company Supreme Jets has signed an agreement with SAMAD Aerospace to create
a service that will, within 5 years, enable private jet customers to avail themselves of a door-to-door global air travel
service in hybrid-electric jets.
‘Our revolutionary new jets says Samad, ‘will redefine the air travelling experience. Imagine a transportation system
which is safer than a car, completely flexible, as eco- friendly as an electric vehicle, less time-consuming than any plane
or train and as luxurious as a private jet…Our products will give back our users their most valuable asset – their time.’
Samad Aerospace, a UK based company has a dream to revolutionise the way people and cargo are flown around the
globe, using vertical take-off and landing (VTOL) technology. The company, based at Cranfield Technology Park, is
developing a new, 5-seater medium range passenger aircraft called the e-Starling. Full VTOL capability will allow the
e-Starling to operate from helipads and other locations, offering ‘point to point’ travel.
The Samad Aerospace range will include three aircraft types: the ‘Starling UAV’, the ‘e-Starling’ and the ‘Starling Jet’.
Vertical mobility has the potential to become a global market worth £58 billion by 2035.
Supreme Jets has agreed to operate a fleet of aircraft on behalf of SAMAD Aerospace, when they launch in 2023. This
puts Supreme Jets alongside Samad, at the forefront of the technological advancement in private aviation, that will
revolutionise the industry and change how we travel.
16. 16 Supreme Jets Marketing
TECHNICAL SPECIFICATIONS
FIRST APPEARANCE
Starling Jet was first announced at the Singapore Air Show in February 2018 and has already generated
substantial press, industry and market interests.
18. 18 Supreme Jets Marketing
The company is raising finance for the development of Supreme Jets with the opportunity for investors to take
advantage of the tax benefits offered by the Enterprise Investment Scheme (‘EIS’). The EIS is a UK Government
Tax Scheme which is designed to encourage investment in certain types of projects by offering generous tax
incentives and reliefs. Provisional approval that the company’s shares will qualify under EIS is being sought from
HM Revenue & Customs.
Enterprise Investment Scheme (‘EIS’) tax benefits for individuals.
It is anticipated that UK tax paying investors will be eligible for Enterprise Investment Scheme tax benefits based
on their investment in the Company.
EIS Investments offer the following potential benefits to investors:
lncome Tax Relief
Income Tax relief at 30% (or in the prior tax year), on the amount invested in shares against income of up
to £1,000,000;
Capital Gains Tax Exemption
Capital Gains Tax exemption on disposal of shares if held for at least three years;
Capital Gains Tax Deferral Relief
Individuals can defer CGT chargeable gains by subscribing for eligible shares in an EIS Qualifying Company
of an amount equivalent to the chargeable gain. The investment must be made in the period beginning
twelve months before and ending three years after the date of the disposal giving rise to the capital gains
to be deferred. Deferral of a capital gain is only a deferral of the original liability to CGT. The capital gain
is deferred until there is a chargeable event, such as a disposal of the shares in the EIS Qualifying Company.
The value of deferral depends on the tax rate applying to the gains in question.
Inheritance Tax
Inheritance Tax free if the shares have been held at least 2 years in most cases;
Loss Relief
Loss Relief; should the investment fail to recover the amount invested or where an investor sells their shares at
a loss, the loss, after deducting EIS Income Tax relief (see above), may be set against an investor’s chargeable
gains or taxable income in that year or the previous year.
It is intended that the Company will be maintained to ensure its EIS eligibility for its investors. Provisional approval
from HM Revenue & Customs has been applied for with regard to the company’s qualification under the Enterprise
Investment Scheme.
TAX BENEFITS
THE ENTERPRISE
INVESTMENT SCHEME
PLAY
Watch EIS Explained Video
19. Supreme Jets Marketing 19
THE ENTERPRISE
INVESTMENT SCHEME
BLENDED RETURNS ILLUSTRATION FOR
INVESTMENT UNDER EIS SCHEME
Investment
Upfront Income Tax Relief: 30%
* CGT Deferral Relief (28%)
Investment Return After 3 Years
** Loss Relief
Total Return
Positive % Return
Failure
Companies
(100%)
Below Par
Companies
(50%Loss)
Par Companies
(Breakeven)
Success
Companies
(300% Return)
£25,000
£7,500
£7,000
-
£7,875
£15,375
62%
£25,000
£7,500
£7,000
£12,500
£2,250
£22,250
89%
£25,000
£7,500
£7,000
£25,000
-
£32,500
130%
£25,000
£7,500
£7,000
£100,000
-
£107,500
430%
The amount of deferral relief is assuming that the chargeable gain being reduced is on a gain on a residential
property and therefore the tax saving will be at a tax rate of 28%. If the chargeable gain related to any other
gain e.g an antique - the tax saving would be based on 20%. Furthermore, this assumes that the tax payer
investing has a chargeable gain to relieve.
The capital gain that is deferred crystallises on any of the following three chargeable events:
Disposal of the EIS shares (unless this is to your spouse or civil partner whilst residing together
You cease to be UK resident, if this happens within 3 years from the time the shares were issued
Shares cease to be qualifying EIS shares
The loss relief is assuming that an election is made to set the capital loss against income. The default position
would be to recognise a capital loss against any capital gains.
If the EIS shares are sold within 3 years of purchase, there are different connotations, mainly that income tax
relief may wholly or partly be withdrawn and capital gains tax may be payable
1.
2.
3.
4.
* This is not incorporated in the return, but is only for deferral of CGT
** Loss relief calculated at 45%
21. Supreme Jets Marketing 21
Supreme Jets offer various unique experiences that each provide you with the opportunity to fly to
some of the most exciting locations in the world.
Embark on a super car rally across Amercia, or a wellness retreat in Spain. We can fly you to some of
the most inclusive locations in the world, for example to watch Championship Golf Tournaments or
take you to see your favourite sport, no matter what it might be, Formula 1, Major league football
games, the choice is yours and all in exquisite style and comfort as you are flown from one location
to another. On the next pages you find some examples of events to come.
SUPREME EXPERIENCES
22. 22 Supreme Jets Marketing
PETROLHEAD RALLY
The West Coast Rally is our exclusive annual event which sees us take over twenty cars across three cities driving
on some of the best roads the USA has to offer and it doesn’t stop there! After absorbing some breathtaking
scenery you’ll be indulging in the finest hotels & spas that we have hand picked for your satisfaction.
It’s hard to put into words an experience which will leave you speechless!
Highways allow for efficient commuting which our luggage concierge will take full advantage of, to ensure your
bags arrive before you do. The PHR collective’s experience in careful route planning will give you the most
magnificent of views and unforgettable experiences.
Every day you will enjoy drives on roads unexpected, off the beaten track, where speed is not a priority but
instead, the journey is. Meandering through back roads, small towns and terrific vistas; those are the ingredients
we use to create memories of a lifetime.
TO VIEW THE PETROLHEAD VIDEO
SUPREME EXPERIENCES
PLAY
23. Supreme Jets Marketing 23
Airport Lounge Pass
Return flights
All hotels 5 stars as standard on the rally (including breakfast)
5 days Supercar hire including Insurance and all taxes, fees and unlimited miles (drivers must be 25+)
Public Start Line Display
NASCAR Racing Experience
Track Tour - Las Vegas Motor Speedway
Fast and Furious Locations Tour - LA
Entry to all extensive Petrolhead Rally parties with welcome drinks
A VIP experience at Hakkasan including Backstage pass, Table & Bottle service
Member of staff on call 24 hours in case you need us
Drivers pack with fully planned route
Luxury Transport to Evening Venues
Final Awards Ceremony
Personal Concierge while on the rally
2 Way Radio To Use On The Rally & Route map book
Private Dining - 3 course dinner’s include
Daily events including fine dining, special events and MUCH more
City Shutdowns and police escorts
Daily Car washes
Luggage Transportation
Professional Media Team
PHR Goody Bag
Petrolhead Rally T-Shirts & Baseball Caps For Each Team
Petrolhead Rally livery applied on car
Team packs including lanyards and wristbands
PhotoBook & Professionally Event DVD
PETROLHEAD RALLY PACKAGE INCLUDES
24. 24 Supreme Jets Marketing
Marbella has been long renowned for its vibrant blue waters and golden beaches. Outstanding dining experiences
and world-class retail therapy shopping makes Marbella a go-to destination. Aside from the beautiful ocean views,
Marbella offers everything from sophisticated chic marina hangouts to underground bars and clubs. Though
Marbella is glamorous with its seafront, there is still a beautiful authentic charm of the traditional Spanish way
of life in the surrounding towns.
Hidden among the most beautiful areas of Marbella, you will find our Supreme experience. It is located in the
famous district the Golden Mile, where we can expect the sun for nine months of the year. This yoga retreat
offers many activities including trekking and cooking, all in a location that promotes relaxation enabling you to
take a step back from the pressure of everyday life.
WELLNESS ON THE COAST
25. Supreme Jets Marketing 25
GOLF ON THE COSTA DEL SOL
San Roque Golf Club is an exclusive country club with a distinctly refined feel that is built around a beautifully
undulating golf course, combining old and new courses.
This course, designed by Perry Dye with the collaboration of Severiano Ballesteros, has all the conditions to
be part of the elite of European golf for its high technical quality, its beautiful layout and impeccable finish. It
was the scene of the 2006 Spanish Open, won by Niclas Fasth, and also hosted the final of the European tour’s
classification school. Without a doubt, it is a field that is far above what we usually find in Spain and Europe,
without any construction around it and, in short, a challenge and an exceptional golf course.
Many players who have since become household names received their tour card at San Roque such as Padraig
Harrington, Lee Westwood, Ian Poulter and Justin Rose to name a few. “See you in November in San Roque”
became a catch phrase for those in the business as the Q School finals were held for a further 13 years at the club
with the exception of 3 years in between where the finals were held in Catalunya. In 2003, San Roque opened
a further 18 holes and so the New Course was born. The course designed by Perry Dye and Seve Ballesteros
is a perfect contrast to the Old as it is extremely different in design, yet presents the same challenges as it´s
older sister.
Ryder Cup 1997, held exclusively on the Old Course until 2003.
TO VIEW THE WELLNESS VIDEO
PLAY