The Coin Tree is a cloud-based bitcoin storage, exchange, and payment processing platform that uses advanced security technologies. It aims to make bitcoin more accessible and secure for users by providing a mobile app, insured vault storage, easy conversion to cash via prepaid cards, and merchant payment solutions.
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The Coin Tree: A Cloud-Based Bitcoin Platform for Storage, Exchange and Payments
1.
2. “The Coin Tree is a cloud-based storage,
exchange, and payment processing platform
for bitcoin that leverages cutting edge
transactional security to serve the ever
expanding virtual currency community. “
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
What is
The Coin Tree?
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3. Bitcoin?
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1. Bitcoin is the first decentralized peer-to-
peer payment network that is powered by
its users with no central authority. In even
simpler terms, Bitcoin is a network that
enables a new payment system and a
completely digital money.
2. High-security cryptography ensures that
neither Bitcoins can be counterfeited nor
transactions reversed so long as honest
users control a majority of the network's
computing power.
3. The total number of Bitcoins is limited to 21
million. To-date approximately13 million
currently have been mined (created).
A rapidly growing, digital currency
that is supply constrained, avoids
direct sovereign control, and is
globally accepted.
What is
4. Bitcoin in the News
1. http://www.businessinsider.com/baml-initiates-coverage-on-bitcoin-2013-12
2. http://www.cnbc.com/id/101361590
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"We believe Bitcoin can become a major means of
payment for e-commerce and may emerge as a serious
competitor to traditional money transfer providers. As a
medium of exchange, Bitcoin has clear potential for
growth, in our view.“
David Woo, Head of Global Rates and Currencies Research at
Bank of America Merrill Lynch Global Research: [1]
"The idea is very exciting. I think having a global currency
where you don't have to spend all the money changing
your currencies is admirable and whoever is behind
bitcoin was brilliant."
Sir Richard Branson, CEO of Virgin Galactic: [2]
“The potential for disruption is enormous.”
“We have elected to put out money and faith in a
mathematical framework that is free of politics and
human error.”
Jeremy Liew, Lightspeed Venture Partners
Tyler Winklevoss, Entrepreneur & Venture Capitalist
5. Vocabulary of Bitcoin
Blockchain Public ledger of all transactions of a cryptocurrency
Cryptocurrency Assets protected by strong cryptography
Private key A private key is a secret piece of data that proves your right
to spend bitcoins from a specific wallet through a
cryptographic signature.
Public/private key Codes used to validate transfer of cryptocurrency
Signature A cryptographic signature is a mathematical
mechanism that allows someone to prove ownership.
Tumbler A method for randomizing cryptocurrency storage
Vault A highly secured form of cryptocurrency storage
Wallet Form of cryptocurrency storage: software, web, etc.
Exchange Environment, often virtual, where crypto currency is traded
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6. •International
•Early 20s – Early 40s
•Highly educated in underlying technology
•Individual consumers and merchants
Today
•International
•Ages 18 – 55
•Moderately educated
•Individuals and merchants
Tomorrow
•International
•All ages
•All educational backgrounds
5 years from now
• Users: 1,200,000 Merchants: 40,000
Current Market Size
January 27, 2015 6
Customer Profile
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
8. Where is Bitcoin
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Active Merchants on BitPay & CoinBase1
Value of Bitcoin transactions on 1st Day
at TigerDirect 2
Increase from 2012 to 2013 in Merchant
Transaction Volumes Using Bitcoin3
Used Today?
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1. http://en.wikipedia.org/wiki/Bitcoin
2. http://bitcoinboard.net/tigerdirect-processes-250000-bitcoin-payments-first-17-hours/
3. http://blog.bitpay.com/2013/12/02/bitpay-drives-explosive-growth-in-bitcoin-commerce.html
Estimated increase in users from 2013-
2014.
9. Impact on Adoption
Large barrier to entry for new users
Access
Security
Storage
Distribution
The Coin Tree solves all 4 major dilemmas in Bitcoin adoption
Poor market delivery
Difficult to use storage solutions
Underdeveloped technology and protocol
Dilemma
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Issue:
TCT Solution:
Issue:
TCT Solution:
Issue:
TCT Solution:
Issue:
TCT Solution:
Creating a mobile and globally accepted easy to
use platform decreasing the barrier of entry
TCT provides vault security though proprietary
multi-signature technology
TCT provides insured cloud enabled storage
as well as cash access to the stored asset
First movers advantage will provide a strong
marketing launch platform for TCT’s offering
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10. $ 101mm
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$ 33mm
$ 17mm
$ 40mm
Comparative Table
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Secure, Distributed,
Next-Gen Wallet
Insurable, Verifiable
Asset Class
Simplify Transactions &
Use As Global Currency
Value Added Services
and Exchange Platform
Growing People, Business,
and Bitcoin Together
• Proprietary tumbling storage
environment
• Multi signature insured protection
• Mobile transaction processes
• Removing barrier to entry for new
users
The Coin Tree
Value Proposition
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
12. The Wallet
Secure multi-cryptocurrency cloud system
The Vault
Multi-signature storage and insurance
The Access
Easy liquid access to stored asset through reloadable
prepaid cash cards
The Merchant
Global merchant and payment processing solutions
The Exchange
Marketplace for purchase and sale of bitcoin
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The Coin Tree
Offering
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13. Management Team
Andrew Durgee – CEO
Operational Engineering – Worcester Polytechnic Institute
10 years in digital marketing, project management, and product development
5 Years in Bitcoin technology development
Board Members
David Baxter
Senior-level Sales and Marketing executive with experience in Payments, Financial
Services, Technology and E-Commerce within Fortune 100 and Start-Up
organizations. David is currently the VP of Sales, EBPP for ACI Worldwide.
Brent Gillett
As a partner at the Investment Law Group, Mr. Gillett provides legal representation
to a variety of investment management industry participants including hedge
funds, funds-of-funds, offshore funds, investment advisers, broker-dealers,
commodity pool operators, and commodity trading advisors throughout the United
States. He also has significant experience advising clients regarding crypto currency
related regulatory matters and represents several private investment funds focused
exclusively on crypto currencies as an asset class.
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Our Team and Board
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
14. The Exchange
Elements for a successful exchange:
Instant Access
Mobile Application
Multiple Tier Authentication
Responsive Customer Support
Legitimacy
Direct Deposit
Immediate Wallet Storage
What is an Exchange?
Environment, often virtual, where crytocurrency is traded
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15. Elements for a Next Gen Insured Wallet:
Instant Access
Security/Insurance
Mobile Application
Responsive Customer Support
Legitimacy
Multi-Cryptocurrency Support
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Insured Wallet
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
What is a Wallet?
Form of cryptocurrency storage: software, web, etc.
16. All customer deposits, whether direct or via an
exchange, will be stored within the Vault
environment.
Once in the Vault signatures by multiple private
keys are required to move BTC.
All BTC stored within TCT Vault will be insured
against theft and loss.
Keys are stored in a way that system
compromise is easily detected and halted,
limiting impact to insurance.
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Vault
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17. Wallet System
January 27, 2015
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The Coin Tree
Bitcoin Protocol
Web Browser
Dedicated
Client
Wallet and Merchant
Web Servers
Internal Key Management
Servers
Insurer Key Management
Servers
Bitcoin Protocol Servers
TCT
Non-TCT
18. Solving the cryptocurrency liquidity problem:
-Use, Store, Convert to Cash-
Debit cards
Users have the ability to convert their bitcoin to local
fiat through use of their TCT debit card
Allows for easy access to stored value of bitcoin
Account management
Users will be able to access their account through
their mobile device
Users will be able to reload cards from their mobile
application from anywhere in the world
CONFIDENTIAL | FOR DISCUSSION PURPOSES ONLY
The Access
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20. Current Merchant
• Current focus on exchange
• Not internationally focused
• Not usable by average merchants
• Difficult sign up process
• Not internationally focused
• Signup requires application submission
• Not internationally focused
Competitors
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22. Consumer
Confidence
Current Consumer Confidence Issues:
Lack of consumer confidence in products due to lack of
customer BTC domain knowledge creating large barrier to
entry for new users.
High profile BTC hacking incidents have tarnished BTC
reputation and stifled growth.
TCT Solutions:
TCT will align with insurance companies while building a
high profile BoD in order to properly build consumer
confidence.
TCT’s unique solution driving both legitimacy and security
to the BTC sector will help to grow the user base while
providing additional exposure for TCT itself.
TCT’s exchange environment will drive new customer
acquisition being one of the few U.S. based exchanges.
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23. Marketing
Current BTC Marketing Issues:
Failure to bring new technology and services
through proper channels to public.
BTC start-ups are not properly budgeting for both
digital and traditional marketing efforts.
TCT Marketing Solutions:
Using current news outlets hungry for BTC stories as a
launch for platform.
Aggressive SEO/SEM strategies mixed with traditional
targeted marketing allowing for maximum exposure
while securing first movers advantage.
TCT’s exchange services will ensure aggressive and
consistent customer growth. The exchange will allow
for TCT to also provide a variety of value added
services.
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