Ethema Health Corporation (OTCQB: GRST) operates in the behavioral healthcare space, specifically in the treatment of substance-use disorders. The company has developed a unique treatment model that has shown to be highly effective at treating opioid addiction. Launched in 2011, Ethema plans to open and operate residential addiction treatment centers covering 1,000+ beds (Less than 1% market share) throughout the US and Canada over the next five years. Ethema currently operates a 7.5-acre, 168-bed, state-of-the-art campus facility in West Palm Beach, Florida. The company, through its wholly owned subsidiary, Addiction Recovery Institute of America (ARIA), signed an exclusive endorsement agreement with Duane “Dog” Chapman, star of WGN America’s Dog’s Most Wanted, in August 2019. Learn more at www.GRSTinfo.com.
2. 2
Disclaimer
THE INFORMATION PROVIDED IN THIS DOCUMENT IS FOR GENERAL INFORMATIONAL PURPOSES ONLY AND IS NOT AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY
ANY SECURITIES, OPTIONS, FUTURES, OR OTHER DERIVATIVES RELATED TO SECURITIES IN ANY JURISDICTION. INFORMATION CONTAINED IN THIS DOCUMENT SHOULD NOT BE
RELIED UPON AS ADVICE TO BUY OR SELL OR HOLD SUCH SECURITIES OR AS AN OFFER TO SELL SUCH SECURITIES.
THIS DOCUMENT DOES NOT TAKE INTO ACCOUNT - NOR DOES IT PROVIDE ANY TAX, LEGAL OR INVESTMENT ADVICE OR OPINION REGARDING -- THE SPECIFIC INVESTMENT
OBJECTIVES OR FINANCIAL SITUATION OF ANY PERSON. WHILE THE INFORMATION CONTAINED IN THIS DOCUMENT IS BELIEVED TO BE ACCURATE AND RELIABLE,
GREENESTONE HEALTHCARE CORPORATION, ITS SUBSIDIARIES AND / OR AFFILIATES, AND THEIR RESPECTIVE AGENTS, ADVISORS, DIRECTORS, OFFICERS, EMPLOYEES, AND
SHAREHOLDERS (“COMPANY”) MAKE NO REPRESENTATIONS OR WARRANTIES, EXPRESSED OR IMPLIED, AS TO THE ACCURACY OR COMPLETENESS OF SUCH INFORMATION,
AND COMPANY EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY THAT MAY BE BASED ON SUCH INFORMATION, OR ERRORS OR OMISSIONS THEREOF.
THE FORWARD-LOOKING STATEMENTS CONTAINED HEREIN (SUCH AS STATEMENTS RELATING TO THE FUTURE ANTICIPATED DIRECTION OF THE INDUSTRY, PLANS FOR FUTURE
EXPANSION, VARIOUS BUSINESS DEVELOPMENT ACTIVITIES, PLANNED CAPITAL EXPENDITURES, FUTURE FUNDING SOURCES, ANTICIPATED SALES GROWTH AND POTENTIAL
CONTRACTS) INVOLVE IMPORTANT RISKS AND UNCERTAINTIES THAT COULD SIGNIFICANTLY AFFECT ANTICIPATED RESULTS IN THE FUTURE AND, ACCORDINGLY, SUCH RESULTS
MAY VARY MATERIALLY FROM THOSE EXPRESSED IN ANY FORWARD-LOOKING STATEMENTS MADE BY OR ON BEHALF OF COMPANY.
THERE CAN BE NO ASSURANCE THAT COMPANY WILL ACHIEVE THE RESULTS PROJECTED OR IMPLIED BY THE FORWARD-LOOKING STATEMENTS INCLUDED IN THIS DOCUMENT.
THE COMPANY FACES RISKS AND UNCERTAINTIES WHICH INCLUDE, BUT ARE NOT LIMITED TO, THOSE RELATING TO DEVELOPMENT AND EXPANSION ACTIVITIES, DEPENDENCE
ON EXISTING MANAGEMENT, FINANCIAL ACTIVITIES, DOMESTIC AND GLOBAL ECONOMIC CONDITIONS, CHANGES IN FEDERAL OR STATE/PROVINCIAL INCOME TAX LAWS, AND
MARKET COMPETITION FACTORS. ACCORDINGLY, COMPANY RELIES ON THE “SAFE HARBOR” PROVISIONS FOR FORWARD- LOOKING STATEMENTS PRESCRIBED BY THE US
PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995.
COMPANY RESERVES THE RIGHT TO AMEND OR REPLACE THE INFORMATION CONTAINED HEREIN, IN PART OR ENTIRELY, AT ANY TIME AND UNDERTAKES NO OBLIGATION TO
PROVIDE THE RECIPIENT WITH ACCESS TO THE AMENDED INFORMATION OR TO NOTIFY THE RECIPIENT THEREOF.
ethemahealth.com
3. 3
Executive Summary
Ethema Health Corporation (“Ethema”) is an experienced
operator of addiction treatment facilities and has expanded into a
large, full service, state-of-the-art campus in West Palm Beach
Florida. Ethema will focus on research and education in addition
to in-patient treatment.
There is a huge and growing demand for addiction treatment.
Providers must be experienced and competent and have a proven
track record. Ethema fits those criteria.
Ethema is raising an additional $1,000,000 of capital for the
ramp-up of the operations at the new facility. This presentation
will review the highlights of investing in the equity of Ethema and
what you can expect from Ethema in the near future.
ethemahealth.com
4. 4
North Americans are overwhelmed with a growing epidemic of
addiction to substances and in the case of opioids, exposing
themselves to fatal consequences beyond their control.
Thousands suffer with a lack of tangible solutions to their
addiction and are exposed to a variety of interests that seek to
take advantage of their situation. The market has eliminated
many of those seeking to take advantage and cleared the way
for ethical oeprators to thirve.
ethemahealth.com
5. 5
We believe that all North
Americans should have access to
safe, affordable, leading edge
addiction treatment options.
At Ethema Health Corporation,
and through our various
subsidiaries we strive to deliver
leading edge Behavioural Health
Care products and services.
As part of this vision we are
dedicated to funding world class
research and development into
innovative treatment methods.
Our promise to:
We believe that our clients
should have access to
leading edge care that will
put them on the path to a
sustainable recovery.
Clients
Our promise to:
We offer our investors a
diversified investment
vehicle that provides stable
returns across multiple
growing categories in
behavioural health.
Investors
Our promise to:
We’re here to support our
operators with managerial
excellence, access to
capital and provide the
resources required to scale
portfolio companies that
offer the highest standard
of care.
Operators
Our Vision
ethemahealth.com
6. 6
Addiction
Treatment
Market
20
Needs substance abuse
treatment and this number
continues to increase.
million+
2.5
Addicted to Opioids and rising,
growing 15% annually
million
$35
is the annual revenue of
treatment center businesses in
America
billion
7,000
In-Patient Treatment centers in
the US
Estimated
100
Americans die every day due to
drug overdoses, surpassing car
accidents as the #1 cause of
accidental deaths
Roughly
Market Opportunity
ethemahealth.com
The unfortunate truth is that the
addiction treatment market in North
America is growing.
14
+
Americans have a serious
alcohol dependency
million
7. 7
Market
Opportunity
• Existing demand and stable growth in
behavioural health services
• Building direct relationships with insurers
provides competitive advantage vs. industry
peers using direct to consumer models
• Developing in network contracts to ensure
constant demand
• Best in class, turnkey facilities
• Low-cost, high-speed expansion
• Proven management team
• High investor demand, low supply for quality
Behavioural Health Care businesses
• Legislative tailwinds in the U.S. expected to further
increase demand for Behavioural Health Services
• Industry is looking for good treatment providers.
• Huge potential funding for those that can not
afford care coming from lawsuit settlement cases
and government funding.
• Operating efficiency can provide 33% margins in
the in-patient treatment space.
• Company can grow to 1,000 bed size quite easily as
acquisitions targets are plentiful.
• Market forces are going to favor larger players with
proven track records and multiple facilities.
ethemahealth.com
8. 8
Unique Path
To Market
ethemahealth.com
• PPC Advertising is very competitive and very
costly. SEO is also very competitive and costly.
• Traditional TV and Radio direct to consumer is
costly but much better at building Brand.
Ethema has an immediate opportunity to
leverage the current high public interest in Dog
the Bounty Hunter to feature him on TV and
Radio to drive traffic to the phone and web.
• Dog the Bounty Hunter new season premiered
September 3, 2019 (6 months ahead of
schedule due to high public interest since Beth
passed away) and the show has been heavily
promoted during the month of August and
September.
10+ %
More than 10% of any market
will be potential customers and
many more know someone who
needs help. TV and Radio can
be targeted to any city or region
allowing the company to add
markets gradually to control
expense and optimize
resources.
Why TV and Radio?
9. 9ethemahealth.com
In-Market Activities
February
Sold GreeneStone
operation for $10 million
while maintaining
ownership of underlaying
real-estate. Proceeds
financed expansion into
the US market.
Purchased the 32 Bed -
Seastone of Delray
addiction treatment
center and its real
estate located in Delray
Beach, Florida for
$6.15 Million.
February
Formed partnerships
with care managers for
close to a million lives
that have been tasked
to control the spiraling
costs to insurers,
creating the need for
200 beds.
May
Leased 168 Bed facility
in West Palm Beach
and licensed the facility
October
Initial license
granted for
operations at West
Palm Beach property
2017 2018
10. 10
Asset Review
• 8.5 acres, 80,000 square feet of
buildings
• R.E. Value $20.5 million
West Palm Beach, Florida
168 Beds
• 43 acres, 50,000 square feet of
buildings
• R.E. Value $ 7 million, Mortgage
Debt $ 4 Million
• Leased back to New Owners of
Company’s former operations
• Annual Income $ 325k Annually
Muskoka, Ontario (Real
Estate only)
41 Beds
Real Estate Portfolio
ethemahealth.com
TO BE PURCHASED BY PARTNER
11. 11
Financials
Recent
Financing
Overview
2018–Q1 Completed $2,550,000 in convertible
notes for placement of real estate
purchase deposits. 6 cent conversion and
10 cent warrant.
2018–Q2 Completed $1,400,000 in convertible
notes for further real estate deposits. 8
cent conversion and 12 cent warrant.
2018–Q3 Completed $600,000 in convertible notes
for further real estate deposits. 8 cent
conversion and 12 cent warrant.
2018–Q4 Completed another $425,000 in
convertible notes for operations ramp-up
of operations. 8 cent conversion and 12
cent warrant.
2019–Q1
2018 2019
Completed another $1,000,000 in
convertible notes for operations ramp-up
of operations. 8 cent conversion and 12
cent warrant.
2019–Q2 Completed another $300,000 in
convertible notes for operations ramp-up
of operations. 8 cent conversion and 12
cent warrant.
2019–Q2 Completed the sale of the Delray Beach
property for $3.5mil and paid down debt
by $3.25mil
ethemahealth.com
12. 12
Current
Financing
Requirements
Equity:
• Raising an additional $1,000,000
• Via convertible notes bearing 6% interest
convertible at $0.06 with a warrant at $0.12
• Price will increase after first $500,000 raised
ethemahealth.com
13. 13
Capital
Structure
The current capital structure of
Ethema as of the distribution of this
document.
The company expects it will issue
110 – 190 million shares upon
conversion of debt and exercise of
warrants.
The company has recorded a 52
Week Range of 0.025 - 0.12 with an
Avg. Volume of 37,645.
147
Current Shares Outstanding
million
$6.6
Cash to on hand when warrants
are exercised.
million
110 - 190
Shares to be issued for
convertible notes and warrants.
million
ethemahealth.com
14. 14
Shawn E. Leon has been an officer and director of
the Company since November 2010 and served as
the President of the Company’s subsidiaries at all
times. In April 2011, Mr. Leon was appointed as
the Company’s Chief Executive Officer.
Prior to joining the Company, Mr. Leon specialized
in Real Estate development and public company
finance. Mr. Leon graduated with Honors in
Business Administration from Wilfrid Laurier
University in 1982. Mr. Leon and his family are
major shareholders in the Corporation.
Shawn Leon
CEO, President & Director
John O’Bireck has been a Control Systems
Engineer, since graduating in 1982, and has since
been involved with building engineering teams to
provide solutions for industrial and transportation
industry.
He was a co-founder of Hay-Drive Technologies
Ltd. a publicly listed company where he held the
positions of Director, Vice-President, Chief
Technology Officer and Vice President of
Advanced Product Development. Mr. O’Bireck
was also the co-founder, Director and President
of Supernova Performance Technologies Ltd., a
privately held company. In 2014 Mr. O’Bireck was
elected as a Director to the Board of Sparta
Capital Ltd.
John O’Bireck
Director
Gerry Miller is the Managing Partner of the Law
Firm Gardiner Miller Arnold LLP. Mr. Miller’s
practice focuses on a comprehensive range of
business, finance and real estate issues. In
addition to managing the law firm. Mr. Miller’s
runs the business law and real estate practice at
Gardiner Miller Arnold LLP Law firm.
He advises small to medium sized companies in
manufacturing, investing and service-related
industries. Mr. Miller supervises all merger and
acquisition transactions and institutional finance
work.
Gerald T. Miller
Director
Directors
ethemahealth.com
15. 15
Advisory Board Members
Cesare Fazari Founder & CEO, Experience Management
Andy Kraus Founder & President, IC Pharma
Eileen Greene VP & Partner, Hub International
Allan O’Dette CEO & Ontario Medical Association
Al Guarino President, PhysioMed Health Clinics
Pankaj Varma President, Brook Capital
Pradeep Sood Co-Founder, Highbury Canco Corporation
Sav Di Pasquale President, Canadian Pharmaceutical Distribution Network
Advisory Board
ethemahealth.com
16. 16
This is a high-level summary of
Ethema activities in-market
activities to date, as well as our
plans for the remainder of 2019.
2020–Q2 • Seek listing on CSE, legal engaged and
prospectus in process.
• Develop the protocols for research on
the use of plant-based medications in
the withdrawal process during
detoxification.
2020–Q3 Continue to add census and work with
research partners to develop protocols for
plant based medication to mage
withdrawal.
Investment
Highlights &
Next Steps
ethemahealth.com
Investment Highlights:
1. The value per-bed in our West Palm Beach
facility is $1,000,000 (168 beds total)
2. Ethema management is currently working on
acquisition targets to decrease the time
required to grow its bed count.
3. Generate census through direct advertising
and relationships with referral sources.
4. There are only 2 other pure behavioral health
public companies and they are very larger by
comparison.
5. Very favorable view of Behavioral Health in
the investment community.
2020–Q4 Complete Up-listing in US and stock
registration with new acquisition.
17. Shawn Leon, President & CEO
M: +416-500-0020
T: +561-450-7679
shawn@ethemahealth.com
ethemahealth.com