In this panel, we take a look at:
- Finding the Right Tools and Technologies: With so many mobile recruiting point solutions and platforms to choose from, selecting the right technology can be critical. We’ll look at some of the products and providers on the market and best practices for vendor selection and implementation.
- Social Media & Mobile Engagement: We’ll hear some of the best ways to engage candidates and amplify your message on social media, as well as how technologies like SMS and mobile-enabled CRM capabilities are changing the way employers engage with candidates on the go.
- Mobile Metrics & Measurement: Learn different approaches for measuring, analyzing and reporting mobile recruiting results as well as the critical success metrics and benchmarks established by the early adopters – and their employers – on the panel.
- Mobile Strategy: Learn how to build mobile into your existing processes and workflow, and optimize existing systems and solutions while incorporating mobile into your current talent acquisition strategy.
2. Housekeeping
Control Panel Tips:
o Grab Tab
o Audio Mode
o How to ask a Question
This program is being recorded.
You can download it at:
recruitingwebinars.com
4. Panelists
Matt Brown
Co-Founder and Head of Product
Twitter: @mthomasb
Email: mbrown@work4labs.com
Lars Schmidt
Founder, Amplify Talent
Twitter: @ThisIsLars
Email: lars@amplifytalent.com
Kyle Lagunas
Talent Acquisition Analyst, Brandon Hall Group
Twitter: @kylelagunas
Email: kyle.lagunas@brandonhall.com
6. Objectives
Mobile Strategy
How to build mobile into your existing recruiting processes and workflow;
how to choose the right technology to maximize mobile results.
Social Media and Mobile Engagement
How to engage candidates, clients and employees with mobile
technologies; how mobile fits into employer branding success.
Metrics & Measurement
How to build a business case for success
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8. Mobile Recruiting Today
Source: Gallup American Worker Perception Survey 2011
#work4webinar
Your
poten5al
candidates
interact
with
their
mobile
devices
between
40
and
80
(mes
per
day.
How
will
you
ensure
they
spend
that
5me
viewing
and
applying
for
your
jobs?
9. Mobile Recruiting Today
Source: Gallup American Worker Perception Survey 2011
#work4webinar
Your
poten5al
candidates
interact
with
their
mobile
devices
between
40
and
80
(mes
per
day.
How
will
you
ensure
they
spend
that
5me
viewing
and
applying
for
your
jobs?
10. What Is Mobile Recruiting?
§ How do you define “mobile recruiting?”"
§ What are some of the reasons why mobile matters in recruiting?"
§ What tools and technologies on the market can improve or optimize
mobile recruiting? How is mobile recruiting evolving?"
§ What are the minimum expectations employers should have for
mobile recruiting when determining how to build a mobile strategy?"
§ We all know mobile recruiting counts. Why are so many companies
behind the curve when it comes to mobile adoption?"
11. Finding the Right Tools and Technologies
Your
poten5al
candidates
interact
with
their
mobile
devices
between
40
and
80
5mes
per
day.
How
will
you
ensure
they
spend
that
5me
viewing
and
applying
or
your
jobs?
12. Building A Mobile Recruiting Strategy
§ What are some of the ways companies are leveraging mobile recruiting to
improve candidate experience and engagement?
§ What are some key considerations employers should think about when
considering the best way to implement mobile recruiting into their hiring
process?
§ How can employers do a better job incorporating mobile recruiting into their
employer branding and online recruiting processes? How about hiring
managers?
§ What do candidates think about mobile recruiting? Any common myths or
misconceptions?
§ What companies are doing the best job building and executing mobile recruiting
strategies? Any case studies or examples of employers getting it right?
13. Mobile Metrics & Measurement
§ What does a world class mobile recruiting program look like? Any
baselines or best practices separating the good from the great?"
§ How can employers analyze the impact of mobile on recruiting and
retention? What are the most important metrics or measurements?"
§ What tools or technologies work best for monitoring, measuring and
reporting on mobile recruiting? "
§ What impact do individual recruiters have on mobile recruiting?
What can they start doing right now to start making a difference?"
§ What role do you see mobile playing in the talent sourcing and
recruitment process in five years? How about 10? What are some of
the biggest changes we’ll see in the adoption and use of these
technologies? What legacy do you see the mobile making on the
world of work?"
14. Mobile Recruiting Metrics that Matter
Optimize Performance with Advanced Analytics
o # of job views
o # of apply clicks
o # of hires
o job view to application conversion rate
o % of mobile job views
o source of applicant
And more!
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15. Mobile Recruiting, Social and Candidate
Experience
"
§ How important is mobile in terms of improving the candidate
experience? How about recruiter experience?"
§ What are some of the most common candidate complaints or
concerns about mobile recruiting today?"
§ What are some of employers or recruiters’ greatest weaknesses
when it comes to engaging candidates on mobile?"
§ How does social media fit into a mobile strategy? What about pay-per-
click, SEO, career sites and other online recruiting activities?"
§ What are some ways companies are using mobile technologies to
improve or optimize their existing recruiting processes?"
§ What does success look like?"
16. Leverage Existing Brand Awareness on Social
Build a Social & Mobile Career Hub
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18. Enhance the Candidate Experience with Easy Apply
45% form completion
rate vs. 13% standard application
process
40% of applicants abandon non-mobile-
optimized application
processes
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19. Social Media & Mobile Engagement
Facebook
is
the
#1
mobile
app
in
the
US;
3
million
links
are
shared
every
hour.
21. Mobile Recruiting Checklist
Source: 2013 Candidate Experience Awards
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1. Evaluate
Your
Current
Career
Site
2. Build
A
Mobile
Op5mized
Career
Site
3. Integrate
Your
ATS