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[RecruitingBlogs Exclusive #Work4Webinar] 
Mobile Recruiting 
Success 
Lessons Learned From 
Early Adopters
Housekeeping 
Control Panel Tips: 
o Grab Tab 
o Audio Mode 
o How to ask a Question 
This program is being recorded. 
You can download it at: 
recruitingwebinars.com
Moderated by: 
Matt Charney 
Executive Editor 
Recruiting Daily 
@mattcharney 
@RecruitingBlogs
Panelists 
Matt Brown 
Co-Founder and Head of Product 
Twitter: @mthomasb 
Email: mbrown@work4labs.com 
Lars Schmidt 
Founder, Amplify Talent 
Twitter: @ThisIsLars 
Email: lars@amplifytalent.com 
Kyle Lagunas 
Talent Acquisition Analyst, Brandon Hall Group 
Twitter: @kylelagunas 
Email: kyle.lagunas@brandonhall.com
#Work4Webinar 
@work4labs 
@RecruitingBlogs 
Let’s Tweet!
Objectives 
Mobile Strategy 
How to build mobile into your existing recruiting processes and workflow; 
how to choose the right technology to maximize mobile results. 
Social Media and Mobile Engagement 
How to engage candidates, clients and employees with mobile 
technologies; how mobile fits into employer branding success. 
Metrics & Measurement 
How to build a business case for success 
#work4webinar
Mobile Recruiting by the Numbers 
Source: Kenexa 
#work4webinar
Mobile Recruiting Today 
Source: Gallup American Worker Perception Survey 2011 
#work4webinar 
Your 
poten5al 
candidates 
interact 
with 
their 
mobile 
devices 
between 
40 
and 
80 
(mes 
per 
day. 
How 
will 
you 
ensure 
they 
spend 
that 
5me 
viewing 
and 
applying 
for 
your 
jobs?
Mobile Recruiting Today 
Source: Gallup American Worker Perception Survey 2011 
#work4webinar 
Your 
poten5al 
candidates 
interact 
with 
their 
mobile 
devices 
between 
40 
and 
80 
(mes 
per 
day. 
How 
will 
you 
ensure 
they 
spend 
that 
5me 
viewing 
and 
applying 
for 
your 
jobs?
What Is Mobile Recruiting? 
§ How do you define “mobile recruiting?”" 
§ What are some of the reasons why mobile matters in recruiting?" 
§ What tools and technologies on the market can improve or optimize 
mobile recruiting? How is mobile recruiting evolving?" 
§ What are the minimum expectations employers should have for 
mobile recruiting when determining how to build a mobile strategy?" 
§ We all know mobile recruiting counts. Why are so many companies 
behind the curve when it comes to mobile adoption?"
Finding the Right Tools and Technologies 
Your 
poten5al 
candidates 
interact 
with 
their 
mobile 
devices 
between 
40 
and 
80 
5mes 
per 
day. 
How 
will 
you 
ensure 
they 
spend 
that 
5me 
viewing 
and 
applying 
or 
your 
jobs?
Building A Mobile Recruiting Strategy 
§ What are some of the ways companies are leveraging mobile recruiting to 
improve candidate experience and engagement? 
§ What are some key considerations employers should think about when 
considering the best way to implement mobile recruiting into their hiring 
process? 
§ How can employers do a better job incorporating mobile recruiting into their 
employer branding and online recruiting processes? How about hiring 
managers? 
§ What do candidates think about mobile recruiting? Any common myths or 
misconceptions? 
§ What companies are doing the best job building and executing mobile recruiting 
strategies? Any case studies or examples of employers getting it right?
Mobile Metrics & Measurement 
§ What does a world class mobile recruiting program look like? Any 
baselines or best practices separating the good from the great?" 
§ How can employers analyze the impact of mobile on recruiting and 
retention? What are the most important metrics or measurements?" 
§ What tools or technologies work best for monitoring, measuring and 
reporting on mobile recruiting? " 
§ What impact do individual recruiters have on mobile recruiting? 
What can they start doing right now to start making a difference?" 
§ What role do you see mobile playing in the talent sourcing and 
recruitment process in five years? How about 10? What are some of 
the biggest changes we’ll see in the adoption and use of these 
technologies? What legacy do you see the mobile making on the 
world of work?"
Mobile Recruiting Metrics that Matter 
Optimize Performance with Advanced Analytics 
o # of job views 
o # of apply clicks 
o # of hires 
o job view to application conversion rate 
o % of mobile job views 
o source of applicant 
And more! 
#work4webinar
Mobile Recruiting, Social and Candidate 
Experience 
" 
§ How important is mobile in terms of improving the candidate 
experience? How about recruiter experience?" 
§ What are some of the most common candidate complaints or 
concerns about mobile recruiting today?" 
§ What are some of employers or recruiters’ greatest weaknesses 
when it comes to engaging candidates on mobile?" 
§ How does social media fit into a mobile strategy? What about pay-per- 
click, SEO, career sites and other online recruiting activities?" 
§ What are some ways companies are using mobile technologies to 
improve or optimize their existing recruiting processes?" 
§ What does success look like?"
Leverage Existing Brand Awareness on Social 
Build a Social & Mobile Career Hub 
#work4webinar
Getting Started
Enhance the Candidate Experience with Easy Apply 
45% form completion 
rate vs. 13% standard application 
process 
40% of applicants abandon non-mobile- 
optimized application 
processes 
#work4webinar
Social Media & Mobile Engagement 
Facebook 
is 
the 
#1 
mobile 
app 
in 
the 
US; 
3 
million 
links 
are 
shared 
every 
hour.
Getting Started
Mobile Recruiting Checklist 
Source: 2013 Candidate Experience Awards 
#work4webinar 
1. Evaluate 
Your 
Current 
Career 
Site 
2. Build 
A 
Mobile 
Op5mized 
Career 
Site 
3. Integrate 
Your 
ATS
Key Takeaways 
#work4webinar
Get In Touch! 
@work4labs 
@recruitingblogs 
info@work4labs.com 
matt@recruitingblogs.com 
www.work4labs.com 
www.recruitingblogs.com 
Facebook.com/work4labs 
Facebook.com/recruitingblogs

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Mobile Recruiting Success

  • 1. [RecruitingBlogs Exclusive #Work4Webinar] Mobile Recruiting Success Lessons Learned From Early Adopters
  • 2. Housekeeping Control Panel Tips: o Grab Tab o Audio Mode o How to ask a Question This program is being recorded. You can download it at: recruitingwebinars.com
  • 3. Moderated by: Matt Charney Executive Editor Recruiting Daily @mattcharney @RecruitingBlogs
  • 4. Panelists Matt Brown Co-Founder and Head of Product Twitter: @mthomasb Email: mbrown@work4labs.com Lars Schmidt Founder, Amplify Talent Twitter: @ThisIsLars Email: lars@amplifytalent.com Kyle Lagunas Talent Acquisition Analyst, Brandon Hall Group Twitter: @kylelagunas Email: kyle.lagunas@brandonhall.com
  • 6. Objectives Mobile Strategy How to build mobile into your existing recruiting processes and workflow; how to choose the right technology to maximize mobile results. Social Media and Mobile Engagement How to engage candidates, clients and employees with mobile technologies; how mobile fits into employer branding success. Metrics & Measurement How to build a business case for success #work4webinar
  • 7. Mobile Recruiting by the Numbers Source: Kenexa #work4webinar
  • 8. Mobile Recruiting Today Source: Gallup American Worker Perception Survey 2011 #work4webinar Your poten5al candidates interact with their mobile devices between 40 and 80 (mes per day. How will you ensure they spend that 5me viewing and applying for your jobs?
  • 9. Mobile Recruiting Today Source: Gallup American Worker Perception Survey 2011 #work4webinar Your poten5al candidates interact with their mobile devices between 40 and 80 (mes per day. How will you ensure they spend that 5me viewing and applying for your jobs?
  • 10. What Is Mobile Recruiting? § How do you define “mobile recruiting?”" § What are some of the reasons why mobile matters in recruiting?" § What tools and technologies on the market can improve or optimize mobile recruiting? How is mobile recruiting evolving?" § What are the minimum expectations employers should have for mobile recruiting when determining how to build a mobile strategy?" § We all know mobile recruiting counts. Why are so many companies behind the curve when it comes to mobile adoption?"
  • 11. Finding the Right Tools and Technologies Your poten5al candidates interact with their mobile devices between 40 and 80 5mes per day. How will you ensure they spend that 5me viewing and applying or your jobs?
  • 12. Building A Mobile Recruiting Strategy § What are some of the ways companies are leveraging mobile recruiting to improve candidate experience and engagement? § What are some key considerations employers should think about when considering the best way to implement mobile recruiting into their hiring process? § How can employers do a better job incorporating mobile recruiting into their employer branding and online recruiting processes? How about hiring managers? § What do candidates think about mobile recruiting? Any common myths or misconceptions? § What companies are doing the best job building and executing mobile recruiting strategies? Any case studies or examples of employers getting it right?
  • 13. Mobile Metrics & Measurement § What does a world class mobile recruiting program look like? Any baselines or best practices separating the good from the great?" § How can employers analyze the impact of mobile on recruiting and retention? What are the most important metrics or measurements?" § What tools or technologies work best for monitoring, measuring and reporting on mobile recruiting? " § What impact do individual recruiters have on mobile recruiting? What can they start doing right now to start making a difference?" § What role do you see mobile playing in the talent sourcing and recruitment process in five years? How about 10? What are some of the biggest changes we’ll see in the adoption and use of these technologies? What legacy do you see the mobile making on the world of work?"
  • 14. Mobile Recruiting Metrics that Matter Optimize Performance with Advanced Analytics o # of job views o # of apply clicks o # of hires o job view to application conversion rate o % of mobile job views o source of applicant And more! #work4webinar
  • 15. Mobile Recruiting, Social and Candidate Experience " § How important is mobile in terms of improving the candidate experience? How about recruiter experience?" § What are some of the most common candidate complaints or concerns about mobile recruiting today?" § What are some of employers or recruiters’ greatest weaknesses when it comes to engaging candidates on mobile?" § How does social media fit into a mobile strategy? What about pay-per- click, SEO, career sites and other online recruiting activities?" § What are some ways companies are using mobile technologies to improve or optimize their existing recruiting processes?" § What does success look like?"
  • 16. Leverage Existing Brand Awareness on Social Build a Social & Mobile Career Hub #work4webinar
  • 18. Enhance the Candidate Experience with Easy Apply 45% form completion rate vs. 13% standard application process 40% of applicants abandon non-mobile- optimized application processes #work4webinar
  • 19. Social Media & Mobile Engagement Facebook is the #1 mobile app in the US; 3 million links are shared every hour.
  • 21. Mobile Recruiting Checklist Source: 2013 Candidate Experience Awards #work4webinar 1. Evaluate Your Current Career Site 2. Build A Mobile Op5mized Career Site 3. Integrate Your ATS
  • 23. Get In Touch! @work4labs @recruitingblogs info@work4labs.com matt@recruitingblogs.com www.work4labs.com www.recruitingblogs.com Facebook.com/work4labs Facebook.com/recruitingblogs