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Leaving Your Mark: Candidate Experience & Employer Brand

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There's no denying that the candidate experience is important and that the last thing you need as a TA professional is to find your perfect candidate and then lose them because the candidate experience was lackluster / less than hoped for OR maybe another company provided a better candidate experience, winning them over.

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Leaving Your Mark: Candidate Experience & Employer Brand

  1. 1. Leaving Your Mark Candidate Experience & Employer Brand
  2. 2. Greenhouse helps make hiring your competitive advantage. Thousands of successful companies use Greenhouse to optimize their hiring process and to win top talent.
  3. 3. AGENDA ● CANDIDATE EXPERIENCE ● WHY THE PROCESS CHANGED ● TIME IS OF THE ESSENCE ● HONESTY AS A POLICY ● EMPLOYER BRAND ● WHAT WORKS ● Q&A
  4. 4. TODAY’S SPEAKERS SALLY BOLIG Head of Talent Acquisition Yotpo WILLIAM TINCUP President RecruitingDaily
  5. 5. CANDIDATE EXPERIENCE ● Minimized the number of on-sites ● Ensure feedback in a timely manner ● Process at a glance [we’ll get more in depth later] ○ 1. Call with Talent 2. Video call with direct manager (sometimes with a technical assessment or mock completed at home beforehand) 3. One 3-4 hour on-site
  6. 6. WHY THE PROCESS CHANGED 2 Primary Reasons 1. Scheduling 2. Time ■ It’s important that the candidate’s time is respected [Remember - you’re taking up their time as well]
  7. 7. TIME IS OF THE ESSENCE A 3-4 hour onsite?! Isn’t that a poor candidate experience? ● Mock-ups and 1:1 time ● Genuine insight
  8. 8. HONESTY AS A POLICY ● Setting expectations ● Truth about the role [the good and bad] ● Ask the hard questions
  9. 9. EMPLOYER BRAND 1. Make it a habit to take photos at every event you’re present for 2. Feel comfortable asking for photos from people who were at events you didn’t attend 3. Utilize announcements and photos from your private company facebook page (using your best judgement and requesting permission of course) 4. Ensure you’re part of the communication process for upcoming promotions 5. Stop making excuses and find a reminder that works for you. Whether it’s an alert on your calendar, a to-do list, what have you - it takes between 1-6 minutes to craft a quality celebratory LinkedIn post.
  10. 10. WHAT WORKS Anything that YOU are proud of, or your employees are proud of, is likely something worth sharing. ● Pets ● Promotions ● Events
  11. 11. Q&A
  12. 12. Greenhouse helps make hiring your competitive advantage. Thousands of successful companies use Greenhouse to optimize their hiring process and to win top talent.

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