HR Tech 101: How To Select The Right ATS
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Implementing the wrong HR technology can hurt your brand and profits alike, not just cost you top talent. In fact, 58% of candidates who don’t hear back from an employer are less likely to buy products from that employer. That number increases to 65% if they don’t hear back after the interview. As a leader of your talent organization, it is your responsibility to select the technology that supports your business. The right infrastructure is particularly critical to that mission. But how do you strategically pick new HR technology? How do you know what pitfalls to avoid? Was that ever part of your onboarding or training? We bet not. So in this webinar, we’ll teach you how to sort the mess from the best and find the right HR technology for your company.
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HR Tech 101: How To Select The Right ATS
- 1. #TheRightATS@ICIMS @RecruitingBlogs@RecruitingBlogs Better Buying Decisions HOW TO SELECT THE RIGHT ATS
- 2. #TheRightATS@ICIMS @RecruitingBlogs HOUSEKEEPING Grab Tab Audio Mode How to ask a Question This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/ TIPS FOR USING YOUR CONTROL PANEL.
- 4. #TheRightATS@ICIMS @RecruitingBlogs Housekeeping Sponsor Speakers Why This Is Important Better Buying 101 Case Study Q&A ON AGENDA the
- 5. #TheRightATS@ICIMS @RecruitingBlogs KILEY BRAZIL TODAY’S SPEAKERS Sales Engineer iCIMS.com KATRINA KIBBEN Marketing Director RecruitingDaily.com @KatrinaKibben
- 6. #TheRightATS@ICIMS @RecruitingBlogs How much money have companies spent on HR Technology in the last year? POLL
- 8. #TheRightATS@ICIMS @RecruitingBlogs Impact of Bad Technology Cost Revenue Reputation
- 9. #TheRightATS@ICIMS @RecruitingBlogs Better Buying 101 Mapping Your Needs Using Your Network Asking Better Questions Evaluations – What Really Matters What Happens Next
- 12. #TheRightATS@ICIMS @RecruitingBlogs ATS Is The Answer Yes! You Need An ATS You Manage applicants in Excel or outdated system Difficult Candidate Experience Recruiter inefficiency No Proactive Recruiting Lack of Reporting Lack of Mobile and Social Compliance issues! Go Somewhere Else Hiring managers suck Payroll complaints Employee Management Benefits Management Learning Management
- 13. #TheRightATS@ICIMS @RecruitingBlogs USING YOUR NETWORK
- 14. #TheRightATS@ICIMS @RecruitingBlogs Where To Search For Info Reviews site Join their user group on LinkedIn Phone a friend Ask your sales rep for a contact
- 15. #TheRightATS@ICIMS @RecruitingBlogs What You Need To Know What didn’t go well during process? Confirm must-have features Implementations and integrations Were there any surprise costs?
- 16. #TheRightATS@ICIMS @RecruitingBlogs ASKING BETTER QUESTIONS
- 17. #TheRightATS@ICIMS @RecruitingBlogs Speak Up! What features make you special? How will you help me smoothly transition? How do you make money? Show me the feature
- 18. #TheRightATS@ICIMS @RecruitingBlogs Recruitment Marketing Candidate Management Feature Buckets Integrations Onboarding
- 19. #TheRightATS@ICIMS @RecruitingBlogs Example: Food Service Co. 6000+ Employees Using HRIS as ATS, NO OB Prides themselves as being a positive, high touch company Negative Candidate experience and even worse OB experience
- 21. #TheRightATS@ICIMS @RecruitingBlogs YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.
- 22. #TheRightATS@ICIMS @RecruitingBlogs @KatrinaKibbenKATRINA KIBBEN ICIMS @ICIMS Slides + the recording will be in your inbox in 48 hours
Editor's Notes
- Hi everyone – my name is Katrina Kibben, and I’m the director of marketing for recruiting daily. Thanks for joining our webinar today all about Better Buying Decision and How To Select the right ATS. You’re taking a look at our title slide and we promise to jump right in soon but before we get started, you have to give me just one minute to go over some tips for using go to webinar and then I’ll hand it off to kick things off.
- Now, I say this every time but I feel a bit like a flight attendant giving safety instructions telling everyone how to use go to webinar but for those of you attending a webinar for the first time, listen up. First: Audio By default, you’ve joined listening through your computer's speaker system. If you’d like to listen to the webinar using your phone, find the Audio Pane on the right side of your screen and select Use Telephone. That will display the dial-in information and access code you need. Second, how you participate. All of you are in listen only mode. In plain english, that means you will not have the ability to speak directly with our presenter during the webinar BUT you can ask as many questions as you want. Don’t be shy. Just type the question into the Question Pane and click Send. At the end, we’ll do a live Q & A, time permitting, and take as many questions as we can. We will be sure to provide responses to all questions we can’t answer during the webinar. And don’t worry, if you can’t stay until the Q & A, we’ll send you the recording of this webinar within 48 hours of the event.
- Now, a big shout out to our sponsor, ICIMS, who made this webinar possible. We really appreciate your support. last note - if you’re on Twitter, you can follow the conversation by following at RecruitingBlogs at ICIMS or hashtag #TheRightATS Now, let’s get this party started.
- We’ve already knocked three things off our agenda – nice work team. That’ll wrap things for today.. Just kidding. In all seriousness, our webinar today is going to dive into the buying process from the set up of why it’s important into case studies you can use to pursue and discuss better buying decisions in the future. We’ll cover first, why it’s important to make better buying decisions and the background we’re all coming from, next we’ll talk through the steps and phases that go into making these buying decisions and tactical steps we can take to have better outcomes and finally we’ll dig into a case study where we’re going to live quiz our second host today. Something I want you to remember is that this is a framework you can use for any buying decision, not just the ATS, because these best practices apply to any buying situation. On that note – let’s get started!
- On that note, like I said – I’m Katrina Kibben, the director of marketing for RecruitingDaily and that guy on your left is Kiley Brazil, my co-presenter today. Hello Kiley! Kiley Brazil is a sales engineer for ICIMS. I met Kiley a few months back as we were just getting started discussing this webinar and from the moment we started talking, I We quickly discovered we’re both complete recruiting nerds. There was actually an exchange of excel sheets of stats about HR and recruiting, no lie. But as we got to talking, I think what I really loved is that we care about helping people do better. We both really just want people to succeed, not to oversell ourselves or products. I personally have never attended a webinar like this, where we are coaching each other on better buying decisions instead of talking about a big concept and then jumping right into a demo. That style never really made sense to me and that’s where this idea came from. Our goal today is that you walk away as an empowered buyer, or at least that you’re well on your way there. So let’s get started.
- Let’s kick things off with a quick poll. READ POLL. Take a second and think about your answer and then I want you to post your guesses in the chat window, I want to see what people think. Is it a few million? Hundred million? Any guess is a good guess. Bersin reports that we’re spending $40 billion dollars. Do you know what I could do with $40 billion dollars? You could take a couple trips to the moon. Buy a jet. That’s a lot of buying power when we’ve never actually been explicitly trained to make the right decision. Think about it.
- KK slide: When was the last time you were trained to make a technology decision or even coached on what makes systems good or bad. We wouldn’t let engineers build infrastructure without training or we’d all end up in situations like you’re looking at now a lot more often. And when it comes down to it – metaphorically – our ATS is our infrastructure. Our ATS is responsible for so many aspects of a full cycle hiring process from managing people to data and onboarding – yet we’re not getting explicit training on how to make better decisions in the first place. We’re left to “wing it”. I don’t know about you but winging it works for a night out on the town, not so much when I have to explain my choice in front of my company’s leadership team – am I right? We are people leaders and we have a reputation to uphold. I’ve heard people describe the wrong ATS decision as an “egg in the face” kind of feeling. We fight and march the uphill battle to sell the technology internally and if, or more likely when, things go wrong – we get blamed.
- Back and forth –read each one and go back and forth on them. The egg in the face feeling is just one of the impacts of bad technology. The one we all know about - Cost: The cost here is across both social capital and cash. When things go wrong, you’re to blame and fixing them costs money that’s probably not in your budget. That cost bleeds into your business too, right Kiley? Kiley = Revenue stats - (Kiley chime in – people have lost their jobs, 2 sides to reputation – marketplace and internal) Of course, there’s also a drop in reputation. People who are treated wrongly tell other people. Think about how much people talk about a restaurant that they got bad service at. Now, apply that to something that has a long standing impact on their life like their job. If people talk 5x more about a bad experience, you’ve likely just multiplied that by 5 more times. So how do you strategically make better decisions? How do you go turn these negatives into a benefit analysis? 58% of candidates who don’t hear back from an employer are less likely to buy products from that company. 65% of them are likely to do the same if they don’t hear back after an interview. Over 68% of job seekers who have abandoned a job application have done so because the application process was too long or required too much information. 93% of job seekers don’t progress beyond the job description stage, as demonstrated by iCIMS proprietary research.
- KK slide You make better buying decisions, of course. There are points through the buyer’s journey where we can make better choices and change things. These are the critical points we think can make a difference on a better outcome. We’re going to dig into each one but here are the strategic places you can make a change to make better decisions systematically. READ.
- Katrina: OK so mapping your needs is the first step, so what does that mean?
- Both slide Not just identifying problems, breaking down the process. What you see here are the buckets of processes you’re trying to improve or complete with different software. If you’re leading the buying decisions – you need to know what problem you’re trying to solve, it’s that simple. Kiley To identify the problem, work backwards and map processes before you go to the vendor. The reason we do this is because we need to know what if mandatory. I like to think of vendor software like a job description and it follows the same rule – 70/30. 70/30 job description, 70/30 your requirements. You have to know your mandatory elements.
- Me: Kiley spends a lot of his time consulting people on problems like this. I think that’s technically your job? KK to prompt: “Kiley, what are the most common problems you hear when you just want to interrupt and yell GET A NEW ATS?” Kiley Transition: These stories are ones you probably hear all the time – at networking events, on LinkedIn in user groups, etc. That network is so valuable as you make technology decisions. :
- Kiley slide Traditional research: There are a few places you can go that are a little more authentic than your vendor’s website and sales materials READ AND SAY WHAT YOU LEARN AT EACH ONE Tee up – Kiley, what % ask for referrals or contacts? Kiley: Sales rep contact: pros and cons to referrals Transition: So when you go to these groups, what do you want to ask? What’s important? http://www.shrm.org/mediakit/audience/howhrbuys/pages/default.aspx
- Back and forth Think of this like you would when you buy a car or look for a new restaurant. You want to know everything they’ll tell you. Didn’t go well: know things are different for everyone Ask Kiley: What are the most common must have features? Implementations are different for everyone so remember to take their feedback w/ a grain of salt. You’ve been in situations where costs weren’t so clear, right? KK to ask kiley: what’s the pricing structure at ICIMS? Can you tell me about a time it happened at ICIMS or with other ATS vendors?
- The last list was just the beginning of the great questions to ask. You know your resources but what do you ask? What questions can get down to the real questions instead of wasting your time?
- Show me is one of the most important questions you could have Kiley slide -
- 4 categories that your ATS should solve for. It’s important that you ask relevant questions about each bucket. READ AND DISCUSS (TIME CHECK) If there’s time, we’re going to jump into ICIMS as a sample customer and we’re going to put Kiley on the spot and to the test.
- Everything ties together Kiley – you and I will walk through sample features. If you’d like to cut over to your screen and show top 3 features and I can ask questions. If time, “I don’t want to turn this into a demo, but let’s put ICIMS to the test. Kiley, can you show me some of these features?” KK questions: How easy is it to apply to a job? Show me. Can your system push forms to new hires? How do you help me track and measure success?
- First to get a copy of this ebook There are worksheets. Think of this as supplementary material to a learning course, not an eBook our goal is to educate.