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#GDChat
10 Key Takeaways We
Learned from Glassdoor
Employer Branding Summit
#GDChat
Webinar Tips for Attendees
• You can connect to audio using your
computer’s microphone and speakers.
• Or, you may...
#GDChat
#GDChat
#GDChat
Featured Speaker
Jennifer Jones Newbill
Senior Manager, Global Candidate Attraction,
Engagement & Experience, Dell...
#GDChat
#GDChat
2015 Glassdoor Summit Recap: Social
#GDChat
2015 Glassdoor Summit Recap
#GDChat
1. TRANSPARENCY
#GDChat
Transparency
96% of job seekers say
that it’s important to work
for a company that embraces
transparency
Glassdoor...
#GDChat
Transparency
Ebook: 25 Tips from Top CEOs (2015)
#GDChat
Transparency
• Get leaders involved
• Solicit feedback regularly
• Acknowledge wins & areas for improvement
Ebook:...
#GDChat
2. HUMAN
#GDChat
Human
#GDChat
Human
• Get leaders involved
on social
• Respond to Reviews
and Feedback
• Call out employees
when they do
somethi...
#GDChat
3. EVOLUTION
#GDChat
Evolution
• Leverage data
• Beef up referrals
• Invigorate onboarding processes
#GDChat
Evolution
• Train recruiters and hiring
managers
• Craft a compelling, consistent
EVP
• Customize the candidate em...
#GDChat
4. POWERFUL
#GDChat
Powerful
• 2015 Edelman Trust
Barometer
• Company technical
expert 67%
• Regular employee
49%
• CEO 43%
#GDChat
5. MEASUREMENT
#GDChat
Measurement
• Measure what matters based on your company culture and
processes
• Treat candidates like customers
•...
#GDChat
6. CX
#GDChat
CX
• Paint a realistic picture
• Facilitate the journey
• Adopt a customer service
attitude
#GDChat
7. DIFFERENTIATION
#GDChat
Differentiation
“Look different. Talk different. Be different.”
-Richard Mosley, VP of Strategy, Universum
• Creat...
#GDChat
8. AUTHENTICITY
#GDChat
Authenticity
• Don’t be a
“brand
narcissist”
• Share content
from other
providers
• Candidates
want the real
scoop
#GDChat
9. Marketer
#GDChat
Marketer
• Apply marketing tactics to
your strategy
• Leverage social media
• Creative, SEO-friendly job
descripti...
#GDChat
10. Mirror
#GDChat
Mirror
• Word of mouth is more powerful than ever
• Employee sentiment impacts consumer sentiment
#GDChat
Mirror
#GDChat
Questions?
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10 Key Takeaways We Learned from Glassdoor Employer Branding Summit

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10 employer branding takeaways every employer branding leader should know (and apply). Presented by Jennifer Newbill, Senior Manager of Employer Branding at Dell.

Sponsored by Glassdoor for Employers.

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10 Key Takeaways We Learned from Glassdoor Employer Branding Summit

  1. 1. #GDChat 10 Key Takeaways We Learned from Glassdoor Employer Branding Summit
  2. 2. #GDChat Webinar Tips for Attendees • You can connect to audio using your computer’s microphone and speakers. • Or, you may select “Use Telephone” after joining the Webinar. • All lines will be muted to avoid background noise. • You can ask questions at any time by typing them into the Questions Pane.
  3. 3. #GDChat #GDChat
  4. 4. #GDChat Featured Speaker Jennifer Jones Newbill Senior Manager, Global Candidate Attraction, Engagement & Experience, Dell Twitter: @JenniferNAtDell
  5. 5. #GDChat
  6. 6. #GDChat 2015 Glassdoor Summit Recap: Social
  7. 7. #GDChat 2015 Glassdoor Summit Recap
  8. 8. #GDChat 1. TRANSPARENCY
  9. 9. #GDChat Transparency 96% of job seekers say that it’s important to work for a company that embraces transparency Glassdoor Survey (October, 2014)
  10. 10. #GDChat Transparency Ebook: 25 Tips from Top CEOs (2015)
  11. 11. #GDChat Transparency • Get leaders involved • Solicit feedback regularly • Acknowledge wins & areas for improvement Ebook: 25 Tips from Top CEOs (2015)
  12. 12. #GDChat 2. HUMAN
  13. 13. #GDChat Human
  14. 14. #GDChat Human • Get leaders involved on social • Respond to Reviews and Feedback • Call out employees when they do something impactful • Create a hashtag • Employee Blog • Share real photos and stories
  15. 15. #GDChat 3. EVOLUTION
  16. 16. #GDChat Evolution • Leverage data • Beef up referrals • Invigorate onboarding processes
  17. 17. #GDChat Evolution • Train recruiters and hiring managers • Craft a compelling, consistent EVP • Customize the candidate email journey
  18. 18. #GDChat 4. POWERFUL
  19. 19. #GDChat Powerful • 2015 Edelman Trust Barometer • Company technical expert 67% • Regular employee 49% • CEO 43%
  20. 20. #GDChat 5. MEASUREMENT
  21. 21. #GDChat Measurement • Measure what matters based on your company culture and processes • Treat candidates like customers • Keep your finger on the pulse of employee sentiment • Monitor and respond to reviews
  22. 22. #GDChat 6. CX
  23. 23. #GDChat CX • Paint a realistic picture • Facilitate the journey • Adopt a customer service attitude
  24. 24. #GDChat 7. DIFFERENTIATION
  25. 25. #GDChat Differentiation “Look different. Talk different. Be different.” -Richard Mosley, VP of Strategy, Universum • Create a signature experience • Unique brand positioning • Distinctive visual identity
  26. 26. #GDChat 8. AUTHENTICITY
  27. 27. #GDChat Authenticity • Don’t be a “brand narcissist” • Share content from other providers • Candidates want the real scoop
  28. 28. #GDChat 9. Marketer
  29. 29. #GDChat Marketer • Apply marketing tactics to your strategy • Leverage social media • Creative, SEO-friendly job descriptions • Branded recruiting events
  30. 30. #GDChat 10. Mirror
  31. 31. #GDChat Mirror • Word of mouth is more powerful than ever • Employee sentiment impacts consumer sentiment
  32. 32. #GDChat Mirror
  33. 33. #GDChat Questions?

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