People often think, “if my content is good, it’ll be shared.” Or, “if I’m a little lucky, it’ll be shared.” Or even that some content is inherently more shareable than others. But that’s a big myth. While the creative does have a huge impact on what gets shared, there are a lot of analytics and techniques to improve sharing rates.

1. The Digital Content Journey: Increase Sharing

2. RelevancyReach
Repeat
Engagement
Brand
LoveMultiplication
Sharing is not just for the lucky (and creative)

3. Share Buttons When Arriving From Pinterest Share Buttons When Arriving From Elsewhere
Quick Win: Optimize share button placements

4. 4
30,210 Views
31,682 Views
Invite people to share their content not yours

5. 5
RelevancyReach Multiplication
Repeat
Engagement
Brand
Love
Build relationships not audiences

6. Trending content alerts and newsletters tailored by interest, friends and
popularity

7. Comment from
Someone You Follow
New Post from
Someone You Follow
Someone New
Follows You
Trending
Content Alert On Subject
You Care About
Mobile app notifications tailored by interest, friends and popularity

8. Who’s the Competition?
Ignore the problem
(Result: 1/10 the engagement)
Duct-taped integrations
(Result: 10x the cost)

9. Thank You!