How to Grow Your
Twitter Following
(and Become the Badass of Your Industry)

About Rebekah Radice
@RebekahRadice
@PostPlanner
#ViralWebinar

About Diana Adams
@AdamsConsulting
@PostPlanner
#ViralWebinar

What We’re Going to Cover
How to:
● Optimize Twitter to maximize your results
● Make connections to grow your following...fast
● Build a loyal and enthusiastic audience
● Discover and share viral content...no matter the
industry
● Market your business like a BOSS
#ViralWebinar

Optimize Twitter
Get your
bio in TIP-
TOP
shape.
#ViralWebinar

Load Up Your Profile Pic
You don't
want to BE
an egghead.
Keep your pic
consistent
across all
social
channels.
#ViralWebinar

Make the Most of Your Space
You have 160
characters of
space - make
each one
count!
#ViralWebinar

People Connect with People
Make your
bio as
relatable and
approachable
as possible.
#ViralWebinar

Share Your SUPER Duper Awesomeness
Help others get to know you.
Share what makes you SPECIAL.
#ViralWebinar

Get Branded
Make your account instantly recognizable
by adding a customized Twitter cover.
#ViralWebinar
@starbucks

Brand Your Cover Photo
Use images and elements to
showcase your accomplishments.
#ViralWebinar
@marshacollier

Brand Your Cover Photo
Clearly express what you do. Help
people take that next step.
#ViralWebinar
@jedrecord

Brand Your Cover Photo
Streamline your look and feel. Draw from
your website and keep it consistent.
#ViralWebinar
@pegfitzpatrick

Don’t Forget Your Keywords
The words
you use in
your bio are
searchable
keywords.
#ViralWebinar

Share What You’re Passionate About
Share what
you love in
your bio and
connect with
others who
have the
same
interests!
#ViralWebinar

Use Twitter Lists Like a PRO
Twitter Lists are
the ultimate
way to keep
your Twitter
timeline
organized and
relevant.
#ViralWebinar

How to Organize Your Lists
Use them to
organize the
people you
begin to
interact with.
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Optimize Lists for More Engagement
Get creative
with your
lists to
encourage
engagement
in a specific
group of
people.
#ViralWebinar

Get Involved in Twitter Chats
Find people
with similar
interests in
Twitter chats
and gain
followers.
#ViralWebinar

Use Twitter Chats to Build Credibility
Twitter Chats
are all about
engaging.
Get in the
convo and
share your
expertise.
#ViralWebinar
@isocialfanz

Struggling to Grow a Twitter Following?
Grow your Followers with Chats!
#ViralWebinar
@micadam

Build a Loyal and Enthusiastic Audience
Engage with others! (but listen too)
#ViralWebinar

Follow Interesting People
Don’t fall into the trap of thinking Twitter is all
about the numbers!
#ViralWebinar

Focus on Relationship Building
Social media success can be measured by the
meaningful relationships we build.
#ViralWebinar

Write a Tweet Worth Reading
According to
@HarvardBiz,
only 36% of
tweets are
worth
reading!
#ViralWebinar

So...Tweet Great Content!
Does your
tweet have
all 7 of these
components?
Use this
checklist to
be sure.
#ViralWebinar

Recycle Successful Tweets
#ViralWebinar

Look to Your Analytics to Find Them
#ViralWebinar

Tools like MyTopTweet.com
#ViralWebinar
Identify your
top tweets
from the last
3200.

Mix Up Your Headlines (and content)
#ViralWebinar
Use a
combination
of content
and
context to
bring your
tweets to life!

Analyze Headlines to Predict Results
Use a tool like
CoSchedule to
analyze each
one of your
headlines for
effectiveness.
#ViralWebinar

Tweet Eye-Catching Images
#ViralWebinar

Don’t Be Afraid to Use Bold Colors!
#ViralWebinar

Use Visuals to Create Brand Messaging
Nike knows
how to
connect
image and
message
perfectly.
#ViralWebinar

Use Video to Increase Engagement
Twitter just enhanced the video feature!
(video image source: GoPro)
#ViralWebinar

Make Your Video Personal
Personalize
your videos
and Twitter
experience!
#ViralWebinar

Connect with Influencers
Connect the
right way.
Focus on
relationship
building.
Don’t spam
influencers.
#ViralWebinar

Use a URL Shortener
Using a URL
shortener has
many benefits -
including giving
your followers
more retweet
options.
#ViralWebinar

Benefits of Using Shortened URLs
Increase trust and collect data
#ViralWebinar

Share Other People’s Content
But do it the RIGHT way!
Always give proper credit.
#ViralWebinar

Twitter Calls to Action
Boost your interaction with a well-placed call
to action in your tweet!
- Please RT (studies show that asking for a
retweet will increase your retweets by 12x)
- Click here to download
- Please reply
- Tweet the answer for a chance to win
- Use the hashtag to join the conversation
#ViralWebinar

Get Local
Find and connect with potential
customers and peers.
#ViralWebinar

Create an Easy Twitter Schedule
Schedule your tweets ahead of time so you can
focus on engaging and building relationships!
#ViralWebinar

Rinse and Repeat
Identify what’s
working and what
isn’t.
Make necessary
tweaks along the
way.
Rinse and repeat!
#ViralWebinar

Come GROW With Post Planner
With our
*scientifically
proven* Viral
Content, you will
triple your Retweets,
Follows and Clicks!
#ViralWebinar

Get Started Today
30% off Love annual $ - that’s 5 per month billed annually!
Coupon: GWLOVETW http://pla.nr/pptweets
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THANK YOU!
@PostPlanner
@RebekahRadice
@AdamsConsulting
#ViralWebinar