The Future Of
Marketing and
Advertising
By Hiba Hassan and Rebekah Dower

• We see advertisements everyday
• We get bombarded with them
• From T.V. to billboard to phone calls
• Change is nearer than we think though
• The future of marketing has its benefits and difficulties
• Also, Viral Marketing what will the future hold for it?
The Future of Marketing

Simplicity of Marketing in the
Future play the most important role
• The Internet will
• 2.1 billion people actively used the internet last
year
• It is able to reach the missives easier
For Example:
• Web 2.0 is a great way to reach people
-Web 2.0 is defined as sharing. A people to
other people conversation model.
-People can communicate back and forth
about the produce
-Advertisements can be unique to each
person
• There are also e-mail, search engines, etc…

Cheaper Marketing
• The cost of advertising on the internet is cheaper than T.V. or
Telemarketing
• Setting up a website is cheap and needs a small group of
designers
• With the uses of social medias
-Word of mouth is FREE
-setting up a Facebook page or Twitter is FREE
-Making a video on YouTube is FREE

• We are bombarded by commercials and telemarketers
• We have no choice
• On the internet people have choice if they want to see the
ad
• People use social networking to see if products
companies are promoting are true
• People trust real user’s opinions more
• Here is a link from Patrick Dixon. He tells how social
media marketing is more trusted and less invasive
http://www.youtube.com/watch?v=I3NoyLw-fzU
Another Benefit: Non-
invasive

• The advertisement should appeal to specific interest
• You can make sure that your ad appears to the customers who
are interested in you
• Your search on search engines bring up ads that fit your search
• With social networks ads change with what you post
It’s Personal

• With phones, lap tops, and tablets the internet can go
everywhere
• People can view ads and websites on the go
The Mobile Market

• Rich Media Ad is defined as an ad that allows the viewer
to interact
• It could be a game that the consumer can play and learn
about the product
• The experience is more positive
• Here is a link to a video giving an example of an
interactive advertisement for a new car
http://www.youtube.com/watch?v=CxwnsfrU3zQ
Rich Media Ad

• First the big corporations will have to change their
mindset
• With worldwide use of the internet and millions on social
media the T.V. commercials and billboard will not be
enough
• New designer teams with new thinking will be needed
Difficulties of the Future

• When you want to air your T.V.
commercial you must buy air space
• With the internet you are no longer
buying space, you are buying
audiences
• Appealing to the audience is your
challenge
• Here is a video for a TV channel in
Belgium that has millions of views on
YouTube. It is more popular than if it
were only aired on T.V.
http://www.youtube.com/watch?v=31
6AzLYfAzw
You Still have to Buy

• Lastly counterfeiting will be a problem
• It is hard to know what is real and what is not
• An example today of counterfeiting over the internet is the Pinterest
Spammer
• The Spammer was able to make $1000 a day from the Pinterest site
• People would press a button that said that they were buying off
Amazon.com site, but the referral fee would go to the Spammer
Counterfeiting

• Counterfeiting online last year cost $134 Billion
• Social media sites now are trying their best to filter what
ads they advertise
• Facebook is a good example of this
The Fight

VIRAL
MARKETING
What it will be in the Future? And
how it will impact people

Objectives
• To understand the process of viral marketing
• Advantages of viral marketing
• Observe the usefulness of viral marketing
• What role does it play and how it impacts our future

What is Viral Marketing?
• Refers to marketing techniques that use pre-existing
social networks to produce increase in brand awareness
or product sales through self-replicating viral processes.
• It can be delivered by word of mouth
• Enhances network effects of the internet

• Facilitates and encourages people to pass along a
marketing message voluntarily.
• It spreads in the form of video clips, eBooks,
brand able software, images or text messages

• Pass-along
- A short note sent to other internet users and it is usually
attached to the footer of the electronic message
- for instance www.hotmail.com
• Buzz Marketing
- Involves celebrities endorsing or discussing products and
experiences with a hint of controversy.
Types of Viral Marketing

• Incentive Viral
- It calls the users to take action in order to be rewarded
• Undercover Marketing
- It is disguised as an unusual page or piece of news
without obvious link citations
Types

• Enhanced Customer List
-It’s not the quantity of your customers but the quality that
decides your business. Every loyal customers added helps
enhancing the viral marketing list.
• Remarkable Growth in Comparatively Lesser Time
- It is contagious, as it spreads everywhere and also affects
your sales and profit.
Advantages

• More Credibility
- Essentially works on personal recommendations, well
known to new people because of friends and network
suggestion. As a result, you get greater noise, and
remarkable buzz about your products among the masses.

• Better Visibility
- After it being recommended, shared, commented
upon and discussed among the audiences, creates
a better buzz which leads to greater visibility.
• Cuts your promotional costs
- Cuts down your promotional costs due to enough
visibility and buzz around the internet.

- Cuts down advertising expenses as
advertising Is done by the
recommendations of existing audiences.

A carefully structured viral marketing strategy that incorporates the
various elements of viral marketing can create multiple small ripples across
cyberspace that spread your message far and wide. Viral marketing efforts
will gain strength if they have a good balance of the following elements:
• Free products and services are a powerful means of acquiring attraction. If
you are prepared for some delayed but substantial gratification, then
consider offering freebies to generate interest and information such as email
addresses, phone numbers, and opportunities for building contacts.
• Understand that human urges are the prime drivers of the viral marketing
phenomenon. You need to tap into these so that your efforts can generate the
desirable impact.
Impacts of Viral
Marketing

• Transmit your message so that it appeals to the motivations,
desires, and even greed of your audience.
• Viral marketing works so fast and so well because there are a
lot of other people working willingly to promote another
person’s message. So, use these networks. Forums, emails,
blogs, videos, and the like can carry your message. If your
message has appeal, then there’s a real army of helpful
motivators to spread the word on your behalf.

• Social Media and viral marketing are virtually connected. The success of
social media — in allowing people to gather in groups of mutual interest
and to share what’s meaningful in their lives — is really the foundation
of viral communication.
• In terms of viral marketing, we’ve seen that people will happily pass
along your marketing as long as: 1) the content is entertaining and 2) the
message is genuine.
• The first challenge is to create the outstanding content without that
nothing else would work.
• Find the right “neighbourhood” where your message will find the
desired crowd.
• Using these analytics, engagement needs to be quantified to determine
the success of our communication and media strategy and to tweak it as
necessary.
What’s the Future of Viral
Marketing?

• By putting these elements together, we will get a winning viral
marketing .
• With social media, anyone can run at least a mildly successful viral
marketing campaign.
• Bloggers are even getting into the act, using social media outlets to
market themselves across all platforms, with no product to sell
besides sage advice and videos of their families.
Viral Marketing started out as a cheap and viable way to spread the
word about a product or idea, and it continues to do the same. The
method has been altered to accept new tools and processes and we’ve
adapted along with it to use those tools and respond to them.

• Viral message is not only about getting some one to
interact with a message, it needs to be viral- it needs have
a pass along effect.
• It’s viral components is encouraging individuals to pass
on a marketing message to others.
• Cuts down the promotional advertising costs due to
enough visibility and buzz around the internet.
Summary

• Like viruses, it takes advantage of rapid
multiplication to explode the message to
thousands or even millions.

• Costa, Mary Lou. (2011). The New Copycats. Marketing
Week. Retrieved from http://www.marketingweek.co.uk/the-
new-copycats/3030320.article
This website talks about counterfeiting online and throughout the
world.
• Dixon, Patrick. Future of Marketing. Global Change. Retrieved
from http://www.globalchange.com/futuremarkets.htm
This website talks about Patrick Dixon’s conference that he hosts
about how social media is the furture of marketing. He explains
that corporations need a different mindset when it comes to the
future.
References

• Holmkvist, Per. (2012) Rich Media Ads New Flavor to Mobile Dialogue.
Retrieved from http://www.mmaglobal.com/articles/rich-media-adds-new-flavor-
mobile-dialogue
This site explains what mobile rich media ads are and how they work.
• Krashinsky, Susan., Shane Dingman. (March 30, 2012). Social Networking Site
Pinterest in Battle Against Spammers.The Globe and Mail. Retrieved from
http://m.theglobeandmail.com/news/technology/digital-culture/social-
networking/social-networking-site-pinterest-in-battle-against-
spammers/article2384890/?service=mobile
This article is about how the website Pinterest was spammed. The Spammer stole
thousands of dollars daily.
• Searchoptics.com. Advantages of Internet Marketing Over Traditional Marketing
for Auto Dealers. Retrieved from
http://www.positivearticles.com/Article/Advantages-of-Internet-Marketing-Over-
Traditional-Marketing-for-Auto-Dealers/52562
This site is about marketing about vehicles on online. The information is not limited
to just vehicles, it good for any product.
References

• Tunheim Partners. Social Media Marketing. Slideshare.
Retrieved from http://www.slideshare.net/derickson/the-future-
of-social-media-marketing
This is a slideshare that explains about how social media helps
with marketing is while giving examples of companies that do.
• Whitney, Lance. (2012). Internet Now Active With 2.1 Billion
Users. CNET. Retrieved from http://news.cnet.com/8301-
1023_3-57360925-93/internet-now-active-with-2.1-billion-
users/
This website gives the amount of people that use the internet
around the world.
References

• Chris. (2012). Your Audience is Your Priority. Right Now Communications.
Retrieved from http://www.netrafic.com/blog/your-audience-is-your-priority/
• Davila, Damian. (2009). How to Target Your Audience Using Facebook Pages.
Retrieved from http://idaconcpts.com/2009/04/15/how-to-target-your-audience-
using-facebook-pages/
• Markway Ltd. (2008). LG-LH2300 Touch Hello UI Web Phone: Internet in Your
Pocket. Retrieved from http://www.phonesreview.co.uk/2008/03/20/lg-lh2300-
touch-hello-ui-web-phone-internet-in-your-pocket/
• My Free Vector Art. (2011). Sports. Retrieved from http://my-free-vector-
art.com/category.php?cid=Sports
• Palatnik, Pablo. (2010). Why Your Business Needs a Facebook Fan Page.
Retrieved from http://palatnikfactor.com/2010/02/24/why-your-business-needs-a-
facebook-fan-page/
• Schaefer Marketing Solutions. (2012). The Secret History of Pinterest. Retrieved
from http://www.businessesgrow.com/2012/02/14/the-secret-history-of-pinterest-
revealed/
Picture References

• Simply Thesis. (2010). Make Money with Google Adsense. Retrieved
from http://www.simplythesis.com/google-adsense/
• The Honeynet Project. (2012). 2012 Honeynet Project security
Workshop. Retrieved from
http://www.honeynet.org/SecurityWorkshops/2012_SF_Bay_Area
• Web Pro Marketing. (2011). The Power of Internet Marketing. Retrieved
from http://blog.gwebpro.com/the-power-of-internet-marketing
• White Hat Spammer. (2012). Too Many Ads on a Page: From Users’
Point of View. Retrieved from http://www.whitehatspammer.com/too-
many-ads-on-a-page-from-users-point-of-view/
• Wilson, Ashley. (2012). Why School Digital Signage Outdoors is the
New School Must Have. Retrieved from
http://www.securedgenetworks.com/secure-edge-networks-
blog/?Tag=Outdoor%20Wireless
Picture References

• Brantner, Eric. (2011). 11 Examples of Viral Marketing Campaigns. Retrieved
from http://www.digitallabz.com/blogs/11-examples-of-viral-marketing-
campaigns.html
This blog gives many examples of companies that use viral marketing.
• Business-Software.(2012). The Impact of Viral Marketing. http://www.business-
software.com/article/the-impact-of-viral-marketing/
This website gives a good structure strategy for incorporations to create their viral
market.
• Makkar, Sunny. (2011). 5 Most Valuable Advantages of Viral Marketing. Retrieve
from http://hellboundbloggers.com/2011/09/28/advantages-of-viral-marketing/
This website is about viral marketing that is defined as word of mouth. Social
networking is get for this.
• Saleeth, Hajara. (2010). Advantages and Disadvantages of Viral Marketing.
Retrieved from http://www.tutebox.com/1897/business/advantages-and-
disadvantages-of-viral-marketing/
This websites gives great points on the advantages and disadvantages of viral
marketing.
References

• Silver, Curtis. (2009). Organized Chaos: Viral Marketing, Meet
Social Media. Retrieved from
http://www.wired.com/epicenter/2009/10/organized-chaos-2/
This website explains viral marketing and the power of it for
companies.
• Squidoo. (2012). What is Viral Marketing. Retrieved from
http://www.squidoo.com/what-is-viral-marketing
This website gives different types of viral marketing and the strategies
for the types.
• Wikipedia. (2012). Viral Marketing. Retrieved from
http://en.wikipedia.org/wiki/Viral_marketing
This website defines viral marketing and gives the history, functions,
and methods of viral marketing.
References