1. 7
Social
Media
Trends
to Watch in
2021
Keep your finger on the pulse
of social media
GRIN.COM
WHAT IS IT? WHY IS IT IMPORTANT?
Taking already existing content
(i.e. song, image, video, lyrics, etc.),
extracting parts, and creating
something new. As seen on
TikTok and Koji.
The “name of the game” for modern
marketing is content authenticity.
Brands that leverage influencer-
generated content through remixing
and mash-up campaigns will
connect with their audience more
effectively now and into 2021.
Remixing user & influencer generated content
Social media ephemeral content
Connected and conversational marketing
Social media live
Short social media videos
Social commerce (s-commerce)
Augmented reality
Content that lasts for a limited
period of time, usually 24 hours.
As seen on Facebook and
Instagram stories.
It generates a sense of urgency that
brands can you use to create more
engagement and conversions. The
scarcity effect of these types of posts
encourages users to act now, even if
only to consume an image, video or
message before it expires.
Short-form videos that are
either bite-sized chunks of
long-form content, or short
video snippets. As seen on
TikTok and Instagram stories.
With shorter attention spans, users
are inclined to invest two minutes or
less in watching a video. It forces
creators to be concise and
compelling in a shorter period of time.
And are great to use to share on a
brands organic social or for use in
social commerce campaigns.
Sharing your live talks or
events in real-time using the
live feature on social
media platforms.
Viewing video content via live stream
presents an elevated sense of
connectedness between the viewer
and the creator. Brands that learn to
leverage social media live tools on
their own channels or with the help of
influencers can build brand affinity
among members of their community.
Tools and techniques that
engage customers one-on-one
regarding product questions,
recommendations, feedback,
or customer support
User experience is a crucial part of
what motivates consumers to buy.
Providing real-time feedback or
creating connected marketing
campaigns help create a positive
user experience. Brands that apply
this strategy have the ability to
boost conversions by as much as 30%.
The ability for consumers to
shop and purchase products
within their social networks.
As seen with Instagram shopping.
Reducing the amount of friction
in the customer journey is beneficial
to the customer and the brand.
Social commerce merges shopping
with social media and allows users
to shop and buy with fewer clicks
without having to venture off the
social channel.
Augmented reality puts the
user in the center of the content.
As seen with applications that
let you “try on” glasses,
make-up, or clothes.
Mobile devices are equipped with
increasingly more powerful cameras.
While social media connects people with
more tools to make users feel as though
they are in the room or using a product.
And by combining the technology it
creates opportunities for brands and
consumers to engage on a new level.
Prepare your brand for these 2021 social media trends
WHAT IS IT? WHY IS IT IMPORTANT?
WHAT IS IT? WHY IS IT IMPORTANT?
WHAT IS IT? WHY IS IT IMPORTANT?
WHAT IS IT? WHY IS IT IMPORTANT?
WHAT IS IT? WHY IS IT IMPORTANT?
WHAT IS IT? WHY IS IT IMPORTANT?