Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
Product, service and category page links (and how to get them) - Rebecca Moss - BrightonSEO - April 2022
1. Data-led campaigns
=
More links
Product, service and
category page links (and
how to get them)
Rebecca Moss | JBH The Digital PR Agency
SLIDESHARE.NET/REBECCAMOSS4
@BEXMOSS
2. If you work in
digital PR you’ll
wear many hats
58. ● Over half (56%) of all the
links built pointed at a
priority page
● 500% increase in organic
traffic to their priority
pages
● Resulted in 167% more
first page keyword
rankings
59. < 20 links
Topics:
○ Side effects of
cocaine withdrawal
○ Cocaine use stats
● Traffic to the page has
increased 154%
● Keywords on the first page
increased by 136%
Cocaine Addiction
Page
60. < 30 links
Topics:
○ Side effects of
alcohol addiction
○ Spotting functioning
alcoholic
● Traffic to the page has
increased 2404%
● From 3 page one positions
in May ‘21 to 161 in January
‘22
Alcohol Addiction Page
104. THANKS FOR LISTENING!
For more digital PR tips & tricks follow me:
@bexmoss
Download the template here: JBH.uk/bseo22
Editor's Notes
All singing, all dancing, loads of resource, loads of time, high risk campaigns
The holy grail was a link on the Sun or any red top
To be honest, I was just buzzin’ that I was getting links and not having to pay for them ;-)
and who can blame them
and who can blame them
and who can blame them
and who can blame them
Yes its great for brand awareness and it’s great for traditional PR metrics, but we’re at an SEO conference right? I’m gonna give the crowd what they want!
Yes its great for brand awareness and it’s great for traditional PR metrics, but we’re at an SEO conference right? I’m gonna give the crowd what they want!
and who can blame them really when Google is placing increasing amounts of emphasis on relevance and sentiment to rank pages.
Whatever those might be
we can follow for any brand in any niche
we can follow for any brand in any niche
we invested so much time and budget into them
and coming up with ideas that felt intrinsically right for the brand
Conversions / Sales / Enquiries - whatever that might look like
Is there enough content on those pages / meta titles/descriptions / any weird redirects
this is all well and good
Especially important if you don’t know much about it - we work with a hearing aid brand and it’s not something i nautually know much about
and also right for those people who are two steps down the line reading about your clients brand on a 3rd party site