Rebecca discovered the video sharing app TikTok and documented her learnings about it. The main points are: TikTok allows for 15-60 second videos and is popular among 13-24 year olds, with over 500 million global users who spend on average 53 minutes per day on the app. Content on TikTok includes lip syncing, dancing, memes, challenges and more. Brands are using TikTok to connect with younger consumers, though there are some data privacy and content concerns to consider with the platform.