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GETTING IT
        SELLING YOUR HOME IS AN EXCITING               Only real estate professionals who are
        TIME. THIS BROCHURE WILL HELP YOU              members of the NATIONAL ASSOCIATION OF




                                                                                                                             SOLD
        PREPARE FOR THIS CHALLENGE —AND                REALTORS® can call themselves REALTORS®.
        GET YOUR HOME                                  A REALTOR® is a great resource for knowing




       SOLD
                                                       what works for your situation and in your
                                                       market. REALTORS® know what makes a
                                                       house sell and what doesn’t. Talk to them
                                                       about how you can put these tips into action
                                                       to get you on your way, and get your house
                                                       sold —
                                                                                                                                                   ING, CURB APPEAL,

                                                                              FAST!
                                                                                                                             YOUR RESOURCE FOR STAG      ESS!
                                                                                                                                   AND SELLING SUCC
        FASTER AND WITH LESS

       HASSLE!                                             Looking for a comprehensive guide to
                                                           selling your home from start to finish?
                                                                    Pick up a copy of the
                                                NAR Guide to Home Selling
                                                                               50%
        AS THE OLD SAYING GOES, YOU NEVER                       at a                             discount!
        GET A SECOND CHANCE TO MAKE A FIRST
        IMPRESSION. THE SAME HOLDS TRUE IN
        SELLING YOUR HOME.
                                                                                         Visit
                                                        WWW.REALTOR.ORG/STORE
                                                                        Use promotional code STAGE50.

                                              © 2010 NATIONAL ASSOCIATION OF REALTORS®                       Item #135-70
                                              All rights reserved.                                             (01/10 BFC)




NAR_Getting_It_Sold_FINAL_r2.indd 1-3                                                                                                                          1/13/10 1:01:05 PM
GETTING READY TO SELL                                                                                                  STAGING BASICS
                                                                          SHOWING YOUR HOME
                                                                          DO’S AND DON’TS
     One of the most important things to do before putting your                                                             What is staging, anyway? Staging is the process of enhancing
     home on the market is to take care of the “easy” things.                                                               the impression a prospective buyer has about your home.



                                                                          CHECKL ST
     Make a list of things that need to be repaired – leaky faucets,                                                        Staging is all about removing things from your home that




                                                                                                       ✓
     chipped paint and loose hinges – and fix those items.                                                                   make it look smaller, drab or dated. It differs from decorating
                                                                                                                            because decorating involves bringing things into the home to
     Considering tackling a remodel before selling? Check out                                                               enhance the look of it.
     articles from REALTOR® Magazine at www.REALTOR.org/
                                                                                                                            The key to staging is simplicity and getting prospective
     REALTORMag by entering the search term “Remodeling”
                                                                          Now that you know what it takes to stage your     buyers to a place where they can picture themselves in the
     and you’ll receive helpful guides like, the Field Guide to
                                                                          home and get it ready to sell, you want to make   home. You can begin by focusing on these staging basics:
     Remodeling, and the latest Cost vs.Value Report.
                                                                          sure you have successful showings. Follow            DECLUTTER – Remove “you” from the home (meaning pictures
                                                                          these proven showing do’s and don’ts and you’ll      and personal items). Replace personal photos with scenery
     5 WAYS TO IMPROVE YOUR                                               be on your way:
                                                                                                                               or postcards. A good rule to follow is to have no more than 3
                                                                                                                               items on any surface. Remove all items from kitchen counters
     CURB APPEAL                                                                                                               and store them away.

     Curb appeal, or how your home shows from the street, is one          SHOWING DO’S                                         NEUTRALIZE – Neutralize the rooms with light- colored paint,
                                                                                                                               like creams, tans and white. Keep bright colors to a minimum
     of the key things that will sell – or not sell – your home. If                                                            and use neutral and/or natural colors that can work with many
     buyers are turned off by the outside of the home, it will be            Clean the home from top to bottom                 different styles.
     very difficult for you to get them into the home and change
                                                                             Mow your lawn                                     KEEP IT CLEAN – Nothing sells better than a clean and well —
     their negative opinion. Curb appeal will be the key to                                                                    maintained home. Always keep the home feeling and smelling
     making the right first impression.                                       Send pets to the neighbors                        clean for showings.

     Here are 5 things you can do to improve your home’s                     Keep things organized and clutter free         Some inexpensive upgrades that can make a huge
     curb appeal:                                                                                                           difference to the buyer include:

         Declutter the yard by removing toys and lawn furniture           SHOWING DON’TS                                       — New bed treatment (especially for the master bedroom)
                                                                                                                               — New towels
         Cut the grass, rake the leaves, trim the bushes and the edges,                                                        — Fresh paint
         and plant fresh flowers to add color                                 Leave valuables out and on display
                                                                                                                               — Replacing old lamps or
                                                                             Leave pictures or personal effects out              lighting fixtures
         Paint doors and windows with a fresh updated color
                                                                             Clutter the closets
         Patch holes in the driveway and reapply sealant                     (buyers will open these areas)
         Wash windows and screens                                            Allow pets fur or smell to permeate the        Start with these staging suggestions and talk to a
                                                                             house and turn off buyers (always vacuum       REALTOR® about your home and what specific changes will
                                                                             up fur and neutralize any pet odors)           give you the biggest bang for your buck. Enter “Staging”
                                                                                                                            in the search field on www.REALTOR.org and you’ll find the
                                                                          Visit www.REALTOR.com to find the Home             Field Guide to Preparing and Staging a House For Sale,
                                                                          Sellers Guide to Success under the “Advice &      offering in-depth staging and curb appeal information.
                                                                          Ideas” section.

NAR_Getting_It_Sold_FINAL_r2.indd 4-6                                                                                                                                          1/13/10 1:01:13 PM

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How to get it sold

  • 1. GETTING IT SELLING YOUR HOME IS AN EXCITING Only real estate professionals who are TIME. THIS BROCHURE WILL HELP YOU members of the NATIONAL ASSOCIATION OF SOLD PREPARE FOR THIS CHALLENGE —AND REALTORS® can call themselves REALTORS®. GET YOUR HOME A REALTOR® is a great resource for knowing SOLD what works for your situation and in your market. REALTORS® know what makes a house sell and what doesn’t. Talk to them about how you can put these tips into action to get you on your way, and get your house sold — ING, CURB APPEAL, FAST! YOUR RESOURCE FOR STAG ESS! AND SELLING SUCC FASTER AND WITH LESS HASSLE! Looking for a comprehensive guide to selling your home from start to finish? Pick up a copy of the NAR Guide to Home Selling 50% AS THE OLD SAYING GOES, YOU NEVER at a discount! GET A SECOND CHANCE TO MAKE A FIRST IMPRESSION. THE SAME HOLDS TRUE IN SELLING YOUR HOME. Visit WWW.REALTOR.ORG/STORE Use promotional code STAGE50. © 2010 NATIONAL ASSOCIATION OF REALTORS® Item #135-70 All rights reserved. (01/10 BFC) NAR_Getting_It_Sold_FINAL_r2.indd 1-3 1/13/10 1:01:05 PM
  • 2. GETTING READY TO SELL STAGING BASICS SHOWING YOUR HOME DO’S AND DON’TS One of the most important things to do before putting your What is staging, anyway? Staging is the process of enhancing home on the market is to take care of the “easy” things. the impression a prospective buyer has about your home. CHECKL ST Make a list of things that need to be repaired – leaky faucets, Staging is all about removing things from your home that ✓ chipped paint and loose hinges – and fix those items. make it look smaller, drab or dated. It differs from decorating because decorating involves bringing things into the home to Considering tackling a remodel before selling? Check out enhance the look of it. articles from REALTOR® Magazine at www.REALTOR.org/ The key to staging is simplicity and getting prospective REALTORMag by entering the search term “Remodeling” Now that you know what it takes to stage your buyers to a place where they can picture themselves in the and you’ll receive helpful guides like, the Field Guide to home and get it ready to sell, you want to make home. You can begin by focusing on these staging basics: Remodeling, and the latest Cost vs.Value Report. sure you have successful showings. Follow DECLUTTER – Remove “you” from the home (meaning pictures these proven showing do’s and don’ts and you’ll and personal items). Replace personal photos with scenery 5 WAYS TO IMPROVE YOUR be on your way: or postcards. A good rule to follow is to have no more than 3 items on any surface. Remove all items from kitchen counters CURB APPEAL and store them away. Curb appeal, or how your home shows from the street, is one SHOWING DO’S NEUTRALIZE – Neutralize the rooms with light- colored paint, like creams, tans and white. Keep bright colors to a minimum of the key things that will sell – or not sell – your home. If and use neutral and/or natural colors that can work with many buyers are turned off by the outside of the home, it will be Clean the home from top to bottom different styles. very difficult for you to get them into the home and change Mow your lawn KEEP IT CLEAN – Nothing sells better than a clean and well — their negative opinion. Curb appeal will be the key to maintained home. Always keep the home feeling and smelling making the right first impression. Send pets to the neighbors clean for showings. Here are 5 things you can do to improve your home’s Keep things organized and clutter free Some inexpensive upgrades that can make a huge curb appeal: difference to the buyer include: Declutter the yard by removing toys and lawn furniture SHOWING DON’TS — New bed treatment (especially for the master bedroom) — New towels Cut the grass, rake the leaves, trim the bushes and the edges, — Fresh paint and plant fresh flowers to add color Leave valuables out and on display — Replacing old lamps or Leave pictures or personal effects out lighting fixtures Paint doors and windows with a fresh updated color Clutter the closets Patch holes in the driveway and reapply sealant (buyers will open these areas) Wash windows and screens Allow pets fur or smell to permeate the Start with these staging suggestions and talk to a house and turn off buyers (always vacuum REALTOR® about your home and what specific changes will up fur and neutralize any pet odors) give you the biggest bang for your buck. Enter “Staging” in the search field on www.REALTOR.org and you’ll find the Visit www.REALTOR.com to find the Home Field Guide to Preparing and Staging a House For Sale, Sellers Guide to Success under the “Advice & offering in-depth staging and curb appeal information. Ideas” section. NAR_Getting_It_Sold_FINAL_r2.indd 4-6 1/13/10 1:01:13 PM