Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
From Early Adopters  to Mass Adoption Adam Hirsch Chief Operations Officer of Mashable.com
Mashable’s Story <ul><li>Pete Cashmore Founded Mashable in 2005 </li></ul><ul><li>Original Tagline “Social Networking News...
Mashable’s Achievements <ul><li>Top 10 Technology Blog </li></ul><ul><li>~ 5 million page views </li></ul><ul><li>2 – 3 mi...
The Gamut <ul><li>Blogs </li></ul><ul><li>Videos </li></ul><ul><li>Pictures </li></ul><ul><li>Events </li></ul><ul><li>Stu...
The Conversation Prism
Social Media 101 <ul><li>Be Real. Be Social. </li></ul><ul><li>Define Your Target(s) </li></ul><ul><li>K.I.S.STUPID </li><...
Social Media Optimization <ul><li>Learning from the Analytics, we are now focusing on core referrers (Where the masses are...
Social Media Hour <ul><li>Social Media Doesn’t Happen by Itself </li></ul><ul><li>Automatic vs Time Spent </li></ul><ul><l...
Social Bookmarks <ul><li>Top 8 traffic </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><u...
Social Networks <ul><li>Top 10 </li></ul><ul><li>Most important </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>F...
Media Referrals <ul><li>Flickr  </li></ul><ul><ul><li>(Image Optimization) </li></ul></ul><ul><li>YouTube </li></ul><ul><u...
Analytics Lessons <ul><li>Multiple Points of Traffic </li></ul><ul><li>Some Emerge while some carry </li></ul><ul><li>Targ...
QUESTIONS?
Contact Me <ul><li>twitter.com/adamhirsch </li></ul><ul><li>Friendfeed.com/adamhirsch </li></ul><ul><li>http://www.linkedi...
Nächste SlideShare
Wird geladen in …5
×

Lessons from the Inside: From Early Adopters to Mass Adoption

996 Aufrufe

Veröffentlicht am

Veröffentlicht in: Business
  • Als Erste(r) kommentieren

  • Gehören Sie zu den Ersten, denen das gefällt!

Lessons from the Inside: From Early Adopters to Mass Adoption

  1. 1. From Early Adopters to Mass Adoption Adam Hirsch Chief Operations Officer of Mashable.com
  2. 2. Mashable’s Story <ul><li>Pete Cashmore Founded Mashable in 2005 </li></ul><ul><li>Original Tagline “Social Networking News” </li></ul><ul><li>As the web progressed, so did we… </li></ul><ul><ul><li>Integrated Social Network, Marketplace, Invites Site </li></ul></ul><ul><li>The whole web became social… </li></ul><ul><li>Now Mashable is “All That’s New on the Web” covering: </li></ul><ul><ul><li>New websites (including Social Networks) </li></ul></ul><ul><ul><li>Major web news updates </li></ul></ul><ul><ul><li>Social Media </li></ul></ul>
  3. 3. Mashable’s Achievements <ul><li>Top 10 Technology Blog </li></ul><ul><li>~ 5 million page views </li></ul><ul><li>2 – 3 million unique visitors </li></ul><ul><li>170,000+ RSS Subscribers </li></ul><ul><li>20,000+ E-mail Subscribers </li></ul><ul><li>2,000+ Facebook Fans </li></ul>
  4. 4. The Gamut <ul><li>Blogs </li></ul><ul><li>Videos </li></ul><ul><li>Pictures </li></ul><ul><li>Events </li></ul><ul><li>StumbleUpon/Delicious </li></ul><ul><li>Twitter/Digg </li></ul><ul><li>Facebook </li></ul><ul><li>Graphic courtesy of http://bub.blicio.us/introducing-the-conversation-prism/ </li></ul>
  5. 5. The Conversation Prism
  6. 6. Social Media 101 <ul><li>Be Real. Be Social. </li></ul><ul><li>Define Your Target(s) </li></ul><ul><li>K.I.S.STUPID </li></ul>
  7. 7. Social Media Optimization <ul><li>Learning from the Analytics, we are now focusing on core referrers (Where the masses are…) </li></ul><ul><li>We are targeting campaigns </li></ul><ul><li>Viral Growth (Like YouTube, Twitter and Facebook) </li></ul><ul><li>Digg a great example of Viral Growth </li></ul>
  8. 8. Social Media Hour <ul><li>Social Media Doesn’t Happen by Itself </li></ul><ul><li>Automatic vs Time Spent </li></ul><ul><li>Take Some Time Every Day </li></ul><ul><li>It’s a Team Effort </li></ul>
  9. 9. Social Bookmarks <ul><li>Top 8 traffic </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>Others </li></ul></ul><ul><li>Topic/Category determines your Social Bookmarking Top Sites </li></ul>
  10. 10. Social Networks <ul><li>Top 10 </li></ul><ul><li>Most important </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Friendster </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><li>Use All networks </li></ul><ul><li>*Syndication (Ping.fm) </li></ul>
  11. 11. Media Referrals <ul><li>Flickr </li></ul><ul><ul><li>(Image Optimization) </li></ul></ul><ul><li>YouTube </li></ul><ul><ul><li>(Video Optimization) </li></ul></ul><ul><li>Others </li></ul><ul><ul><li>(Branding Optimization) </li></ul></ul>
  12. 12. Analytics Lessons <ul><li>Multiple Points of Traffic </li></ul><ul><li>Some Emerge while some carry </li></ul><ul><li>Target Audiences per Site Differ </li></ul><ul><li>Syndication is Key </li></ul><ul><li>Apply Social Media 101 </li></ul>
  13. 13. QUESTIONS?
  14. 14. Contact Me <ul><li>twitter.com/adamhirsch </li></ul><ul><li>Friendfeed.com/adamhirsch </li></ul><ul><li>http://www.linkedin.com/in/adamAhirsch </li></ul><ul><li>Google “Adam Hirsch” (90% of Page is ME) </li></ul><ul><li>[email_address] </li></ul>

×