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Flixster Best Practices

Joel Greenstein, CEO, Flixster, presents on Social Media Best Practices

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Flixster Best Practices

  1. 1. Flixster May 08
  2. 2. About Flixster <ul><li>Flixster is a community & utility for movie fans. </li></ul><ul><li>Flixster Lives at: </li></ul><ul><ul><li>Flixster.com </li></ul></ul><ul><ul><li>Flixster-on-Facebook (top ten app) </li></ul></ul><ul><ul><li>Flixster-on-Bebo (Top 10 app) </li></ul></ul><ul><ul><li>Flixster-on-MySpace (Top 5 app) </li></ul></ul><ul><li>Unique visitors per month: 13M+ </li></ul><ul><li>Pageviews per month: 300M+ </li></ul><ul><li>Visits per month: 30M+ </li></ul><ul><li>Time per visit: 5:21 </li></ul>
  3. 3. Social Network Advertising Works
  4. 4. Joe’s Social Media Advertising Tips <ul><li>Social media is not one thing! </li></ul><ul><li>The action is in the reaction. </li></ul><ul><li>WOM is your friend. </li></ul><ul><li>A great social campaign: </li></ul><ul><ul><li>Target – who and where </li></ul></ul><ul><ul><li>Engage – Fun. Interesting. Mysterious. </li></ul></ul><ul><ul><li>Endorse – Use the channels, luke. </li></ul></ul>
  5. 5. The Holy Grail “ A positive interaction generating both a sense of personal engagement and an authentic endorsement seen by friends.”
  6. 6. Thank you!

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