Utilizing webinars can be a valuable marketing tactic, but they can also detract potential customers. Many companies tend to make the same mistake over and over again--they advertise a webinar on a specific topic, and ultimately end up talking about their own company for most of the presentation. Unless you advertise that the webinar will focus on your products, stay focused on the specified topic and earn the trust of potential prospects through thought leadership. Learning to become a thought leader is especially vital during the early stages of a marketing campaign and demand generation. This slide deck explains the difference between thought leadership and a sales pitch. It also includes 5 ways to become a thought leader and help prospects succeed in their industry.

1. Thought Leadership
What is it and how do I become a Leader?

2. http://fontherapeutics.com/blog/becoming-an-integrative-medicine-thought-leader-2/

3. Challenging the status quo and sharing those ideas to spark
discussions and be a catalyst for change
Picture: http://susiesaidit.tumblr.com/

4. Leading an industry & sharing information and ideas that
become recognized best practices
Image:http://it0224.weebly.com/uploads/1/1/6/7/11671009/2873158_orig.jpg:http://img.bleacherreport.net/img/images/photos/002/220/088/163969370_crop_exact.jpg?w=1500&h=1500&q=85

5. Sharing information that
will benefit others, not just
yourself or your business
Image:http://brandonleyrer.com/wp-content/uploads/2014/02/boy-giving-food-to-homeless-man- e1368430458449.jpg;Image:http://upload.wikimedia.org/wikipedia/commons/

6. Albert Einstein Abraham Lincoln Coco Chanel Thomas Edison
Martin Luther King Jr, Elvis Presley Rosa Parks

7. Albert Einstein Abraham Lincoln Coco Chanel Thomas Edison
Martin Luther King Jr, Elvis Presley Rosa Parks

8. http://mrnussbaum.com/history-2-2/franklin-2/

10. Thought Leadership
/THôt ˈlē-dər-ˌship/ n.
1. content that is recognized by
others as innovative, covering trends
and topics that influence an industry
2. a person or business that is not
only recognized but who profits from
the recognition as an authority

11. Sales pitch…
*Source: The Week

12. Image: http://blog.thepitagroup.com/wp-content/uploads/2014/01/thought_leadership.jpg

13. Market Trends
of the…
1970s 1980s 1990s
2000s 2010s

14. Focus on an
emerging
market trend or
business
problem.

15. Recognize problems.

16. And go beyond theory to offer practical applications
and potential solutions.
http://eng.namonitore.ru/wallpapers/big/most_cherez_gornuyu_rechku_1600.html

17. Articulate your ideas in a clear and
concise way – a way that people will
instantly recognize as valuable.
http://commons.wikimedia.org/wiki/File:Kayak_sunset_Lake_Ahquabi_State_Park.jpg

18. http://steviestao.wordpress.com/2011/07/22/open-hand/
http://www.sexyli.com/rock-climbing-wallpaper/joe-kinderg-host-dance-climbing-wallpaper/

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