Consumers are using mobile to search for and research businesses, read reviews about you and your competitors, consume content and make purchasing decisions. But can your customers even find you on mobile? Do you have a mobile website that can convert them into leads? If your business doesn't attract and convert consumers from mobile search and in mobile apps, then you could be losing potential customers to your competitors. This presentation highlights stats on the state of mobile usage today along with ways for you to stand out from the competition where consumers are spending their time - on mobile devices.

1. 3 PLACES TO CONNECT WITH CONSUMERS ON
MOBILE

2. Consumers are using mobile to look
for and research businesses,
consume content, and make
purchasing decisions. But are mobile
consumers finding you? Is your
website converting them into leads?
Are you creating interest for your
business in real time? See how you
can reach mobile consumers in the
right places, at the right time and
with the right information.

3. CONSUMERS ARE
SEARCHING ON MOBILE
© 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.

4. of Smartphone
Owners Use a
Search Engine
At Least Once
a Day
Search Ads
Show up
First in Mobile
Search Results
(Yahoo!)

5. Is your advertising landing page mobile-friendly?
Improves
Quality
Score
Mobile-Friendly
Website
Non-Mobile
Websites
Mobile
Landing Page
Improves
Search Ad
Position

6. TIP: Transition to a mobile-friendly website if you don’t have
one to improve your rank in mobile search.
TIP: Check your website’s mobile-friendliness on
https://www.google.com/webmasters/tools/mobile-friendly/
Google’s “Mobilegeddon” algorithm update means non-mobile
websites are penalized in mobile search results.

7. of Smartphone
Owners Search
for Local
Information
Google Maps is
One of the 10
Most Widely
Used Apps
(Google Data)
(comScore)

8. TIP: Update your local listings to make sure you show
up in mobile map searches.
TIP: Search for your business on Google Maps and
Apple Maps. Do you show up and is the info correct?

9. CONSUMERS ARE VISITING
YOUR WEBSITE ON MOBILE
© 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.

10. of Mobile
Consumers Want
to Visit a Mobile-
Friendly Website
of Small Businesses
Don’t Have a Website,
and 95% of Those
Sites are Not Mobile
Optimized
(Google Research)
(Hibu)

11. TIP: Use a mobile-responsive design that helps you
wow and convert mobile visitors.
TIP: Visit your business website from a smartphone. Is
it easy to read and use?

12. CONSUMERS ARE
SPENDING TIME IN APPS
© 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.

13. of Mobile
Time is Spent
in Apps
“Nearby”
Searches Have
Grown 5x
Since 2011
(comScore)
(Google Data)

14. TIP: Create an offer and
deliver it to consumers
through mobile apps.
TIP: Use in-app advertising
that gets consumers’ attention
by targeting them when they
are near your business.

15. GET LEADS WHILE
YOU’RE ON THE GO
BONUS
© 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.

16. of SMB Owners Use Smartphone
Technology to Conduct Business
Can you get insights and manage your marketing
from your smartphone?
(ATT & Small Business & Entrepreneurship Council)

17. TIP: Use apps to keep up with your
marketing and web presence while on the go.
ANALYTICS SOCIAL NETWORKS REVIEW SITES

18. ReachLocal delivers a mobile strategy designed
specifically for local businesses that includes:
• A professionally-designed, mobile-responsive ReachSiteTM
• Mobile-optimized search engine marketing with
ReachSEOTM and ReachSearchTM
• Hyperlocal in app mobile advertising with ReachDisplay InAppTM
• A mobile app that shows you what’s working with ReachEdgeTM
lead conversion software
Learn more about all our mobile-enabled solutions.
reachlocal.com/solutions
© 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark.