2. +
BIG IDEA:
“Imagination Has No Age Limit”
Pixar has the ability to appeal to all ages
Their movies grow old with kids and really form a consumer bond
We want to make a stronger consumer connection through social
media outlets
Use social media not just to promote movies, but to
form a stronger consumer relationship
We want the fans to feel “heard”
7. +
Instagram
Who do you watch Pixar movies with?
Post a photo with #ImaginationHasNoAgeLimit
A post will be selected to receive a shout out from
Pixar’s account
8. +
Our Goals and KPI
10% increase in followers on social media sites
Receive atleast 20,000 comments on any
#ImaginationHasNoAgeLimit post
With an increase of 5,000 every post