Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
4. Today’s Agenda
• Introduction to Razoo and #GivingTuesday
• Our #GivingTuesday Event
• Getting Started on Razoo
• Building a Strategy
• Wrap-Up and Q&A
6. The market-leading,
cause-based
crowdfunding
platform with over
27,000 nonprofits
Over $230 million
in donations for
nonprofits, schools,
foundations, and
corporate giving
Market innovator of
Giving Days
that have raised
more than $120
million
7. Black Friday…
Cyber Monday…
A national day of giving and
a movement of generosity
on December 2, 2014
8. A Little History
• Began in 2012 with more than 2,500 partners in all 50 states.
• Bill Gates, the White House, the Clinton Foundation, and
numerous socially-conscious celebrities publicly supported
#GivingTuesday on their blogs and social media channels.
• #GivingTuesday mentions on NPR, CBS, ABC, USA Today, the
Huffington Post, Forbes, the Washington Post and the LA Times.
10. The Numbers
• In 2013, the movement had 300 million Facebook impressions.
The #GivingTuesday hashtag reached 2 billion people and was
tweeted as much as 700 times/minute, resulting in national
and international trending.
• The average online gift in 2013 was $140.05, a 40% increase
over 2012.
11. In 2013, Razoo’s #GivingTuesday
Giving Event raised
$1,141,097
With your help we can make 2014
an even more generous year.
12. A 24-Hour Giving Day
on December 2, 2014
from 12:00am - 12:00pm EST
13. A Giving Day on Razoo
24 hours of online fundraising
that unites communities and causes
through common goals and friendly competition
14. Why Giving Days?
Acquire
New
Donors
Prizes
And
Incentives
Boost
End-Of-Year
Giving
Engage
Your
Supporters
15. New for 2014
PayPal Matching
PayPal will match 1% of all
donations made through
PayPal processing. It just
takes one-click at check-out.
Prizes & Incentives
• $25,000 from Razoo Foundation
• Nonprofits (Dollars Raised)
• Top Fundraisers (Most Donors)
• Golden Tickets
• Power Hours
• Grassroots Fundraising
16. New for 2014
Donation Booster
Donors can now cover all
fees for their donations.
That means nonprofits get
even more back.
17. Why Razoo?
Expert
On
Causes
Focused
On
You
Back
Office
Management
Tax
Deductible
Donations
21. Claim Your Organization
Visit
razoo.com/nonprofits
• A short form will grant you
access to your Razoo
nonprofit page.
• 1-2 day turnaround
• Our customer support team
will contact you with any
additional questions.
23. Create Your Page
Visit
givingtuesday.razoo.com
• Make sure you’re logged in
• Click Get Started >
Start a Fundraiser
Include
“#GivingTuesday 2014”
in the title of your fundraiser
24. Create Your Page
Fundraiser
Name
Image/Video
Gallery
Social Sharing
Fundraiser
Summary
& Story
Donation
Goals
Donation
Levels
Admin Panel
Admin
Panel
25. Create Your Page
1 Tell Your Story
• Tell the story of how
your nonprofit meets
needs in your
community
26. 2 Set Your Goals
• Highlight the value of
a donor’s investment
with suggested
donation amounts
• Use descriptors that
tell a donor what their
money will be used for
after the event
Create Your Page
27. 3 Images & Video
• Show your nonprofit
at work with images
and video
• Use captions to
further tell your story
• Upload videos from
YouTube or Vimeo
• Select and Image to
be your thumbnail
Create Your Page
28. 4 Thank Donors
• Thank your donors
twice as often as you
ask them
• Upload a Thank You
Video for a personal
touch
• Include a message in
your donor’s automatic
receipt to create that
warm fuzzy feeling of
donor engagement
Create Your Page
29. 5 Share
• Spread the word via
Social media on the
“share” tab
• Ask supports reach
out their inner circle of
social media friends to
support you on the
day
• Use QR Codes at live
events
Create Your Page
30. 6 Donations
• An email notification is
sent to your user
account email when a
donation is made
• Click on the
“Donations” tab to view
donor information and
download the report
• Donations are
disbursed on the 10th of
each month
Create Your Page
31. 7 Matching Grant
• Display a dollar-for-dollar
matching grant on your
page
• The match does not need
to be verified through
Razoo
• The matching grant icon
will appear on your page at
midnight of the start date
and track the amount left
of the grant as donations
are made
Create Your Page
34. Build Your Strategy
Set Goals
• Create financial and tangible goals
• Total donations
• New donors
• New outreach strategies
• Special Events
• Matching Grants
!
• Develop a step-by-step schedule to achieve
these goals
35. Build Your Strategy
Be Creative
• Try something new and experiment
!
• Fundraise with your personality
!
• Provide a reason to come back / competition
!
• Connect online and offline with
the actual work you do
36. Build Your Strategy
Identify Your Ambassadors
• Utilize your most engaged supporters to
fundraise for you
!
• Profile your database to pull the most engaged
in terms of interactions and social media
!
• Equip ambassadors with the tools to promote
!
• Set individual ambassador goals
37. Build Your Strategy
Communicating the Campaign
• Use segments and conditional content. The
last thing you want is generic messaging
!
• Create an email schedule that incorporates
#GivingTuesday with your end-of-year
fundraising appeals
!
• Use multiple channels, including social media,
email, video, and live events
38. Build Your Strategy
Communicating the Campaign
• Be Personal
• Send to individuals
• Make phone calls
• Be Relational
• Tell stories
• Make a connection
• Be Specific
• Provide examples of past work
• Explain future plans
39. Build Your Strategy
Communicating the Campaign: The Week Before
Secure pledges
ONE WEEK
before the campaign
40. Build Your Strategy
Communicating the Campaign: On #GivingTuesday
• Send 3 main e-mails
• “GivingTuesday is here!”
• Fundraising progress and prize incentives
• Reason to give again and social sharing
!
• Be on the ground
• Invite people in for an open house or happy hour
• Go to where the people are with iPads and mobile
41. Build Your Strategy
Communicating the Campaign: On #GivingTuesday
• Create a manufactured viral campaign for
#GivingTuesday
• This is where your ambassadors come in
• Leverage your ambassadors and put them to
work on social media
• Ambassadors push the campaign and ultimately
do the legwork for you
• After donors give: First, thank them, then convert
them to ambassadors
42. Build Your Strategy
Communicating the Campaign: Thank Your Donors
• Thank in real-time
• Use social media for shout outs
• Send follow-up e-mails
• For New Donors
• Create a welcome series
• Survey
• Don’t bombard!
• For Your Ambassadors
• Include them in a special event
• Acknowledge them in a newsletter
• Feature them on your blog/website
43. Build Your Strategy
Communicating the Campaign: Follow Up
• Follow-up 2-5 days after the event
• Physical notes to top donors
• Make phone calls
• Long-term
• Provide ways for donors to receive updates
• Let them know the end results
44. Build Your Strategy
Keeping It Real
• Online fundraising does not replace
traditional fundraising. It expands
impact and donor base.
• It is not one size fits all. Some
strategies may work for your NPO,
others not so much.
• It is not an overnight success story.
Commit the time needed to your
online campaign.
• A monetary goal is not always the
only goal. Awareness, volunteerism,
followers, likes, conversation, lessons
learned all have value.
• You will raise more money online
than you think! Commit to the
challenge!
45. Build Your Strategy
1
Be
Specific
Fundraisers
do better when
they are tied to
a specific
campaign, initiative,
or project.
2
Be
Savvy
Use all of the tools
at your disposal.
Pages with high
quality images/
video are 2x likely
to reach their goal.
3
Be
Encouraging
Make your best
donors and
partners feel
special. They’re
your best channel
to quick growth.
4
Be
Connected
Use your donor
data to stay in
touch with your
network during and
after your
fundraiser.
5
Be
Creative
Don’t get stuck
doing the same old
things. New ideas
(Twitter, YouTube,
live events) can
reach new donors.
Our Top 5 Tips
46. Get Started Today!
1 2 S3trategy
Claim Your
Organization
Create
Your Page
Build Your
47. Upcoming Events
2nd Intro Webinar
Tuesday, 10/21 at 2PM EST
Let your nonprofit colleagues
and partners know they can
get started. Contact
support@razoo.com for
more information
Prize Structure
We’re finalizing our prize
structure and partners now.
More information is coming
soon so you can plan the
best strategy for your
organization.
Resources
Email templates, social media
posts, and images to help
make your day a success.
These will be available on
givingtuesday.razoo.com
soon.