DIGITAL
IN-STORE
FANTASY
REALITY
DIGITAL TOOLS IN THE RETAIL SPACE
vs

FANTASY

REALITY

WHAT IS INNOVATION ?
THE
NEXT
BIG
THINGOR NOT...

THE NEXT BIG THING BEACONTHE NEXT BIG THING ?

THE NEXT BIG THING ? BEACON
SHOP TO CUSTOMER INTERACTION : TECH EVOLUTION
1999 2013
REALITY :
MOST OF
WHAT
BRANDS
ACTUALLY
WANT TO
DO WITH
THIS...
COULD
BE DONE
WITH
THAT.

"TECHNOLOGY"
THE NEXT BIG THING... OR NOT
DONT THINK
THINK
"BENEFITS"
BENEFITS FOR
YOUR BRAND
!
!
BENEFITS FOR
YOUR CUSTOMER

EXAMPLES
OF LACK OF
BENEFITS OR
!
!
!
!
NO
UNDERSTANDING
OF WHAT IS
RETAIL
THINK BENEFITS
DONTs

EXAMPLES OF LACK OF BENEFITS OR NO UNDERSTANDING OF WHAT IS RETAIL
- WORKS ONLY AT NIGHT
- COMPLEX INTERFACE AND
INTERACTION (KINECT)
- UNSECURE
DONTs
INTERACTIVE
WINDOW
> DIGITAL IN-STORE IS ABOUT "EASINESS"
RALPH LAUREN,
INTERACTIVE
E-SHOPPING
WINDOW (2007).

EXAMPLES OF LACK OF BENEFITS OR NO UNDERSTANDING OF WHAT IS RETAIL
MORGAN
FLAGSHIP
CHAMPS ELYSEES
INTERACTIVE
FITTING ROOMS :
FACEBOOK LINK...
> DIGITAL IN-STORE IS ABOUT "BUSINESS"
DONTs
INTERACTIVE
FITTING
ROOM
"MORE YOUR CUSTOMER STAY
IN THE FITTING ROOM, LESS YOU
EARN MONEY"

EXAMPLES OF LACK OF BENEFITS OR NO UNDERSTANDING OF WHAT IS RETAIL
> DIGITAL IN-STORE IS ABOUT « REAL PEOPLE"
JOHN LEWIS
VIRTUAL CLOTHES
TOUCH SCREEN
DONTs
3-D
CLOTHES
"I LOOK FAT !!" : BAD VIRTUAL EXPERIENCES

EXAMPLES OF LACK OF BENEFITS OR NO UNDERSTANDING OF WHAT IS RETAIL
FERRARI
CAR
CONFIGURATOR
ON IPAD
DONTs
"I CAN DO IT
AT HOME"
> DIGITAL IN-STORE IS ABOUT «SENSORIALITY"
FORGOT TO USE THE
REAL FABRICS/
PRODUCTS IN THE SHOP
AND LIMIT THE DIGITAL
EXPERIENCE TO A TINY
INTERACTIVE SCREEN

WHAT
WE THINK
ABOUT
DIGITAL
IN-STORE
SINCE 2007,
OUR GROUP MIXED
RETAIL AND DIGITAL
EXPERTS.
WE UNDERSTAND
WHAT IS A
SATURDAY
AFTERNOON IN A
STORE, WHAT ARE
PEAK HOURS, WHAT
IS THE REALITY OF
RETAIL…
!
SO WE CREATE
DIFFERENTLY

SHOW GUIDEHELP SELL ENTER
TAIN
5 MAIN DIGITAL IN-STORE SOLUTIONS
DIGITAL IN-STORE
= 5 MAINS GOALS

SHOW GUIDEHELP SELL ENTER
TAIN
Hey!
I'm here !
5 MAIN DIGITAL IN-STORE SOLUTIONS
WINDOWS, BUILDING FACADE :
LET PEOPLE KNOW WHERE YOU ARE AND WHAT YOU SELL.

SHOW
SHOW THE SIZE OF THE BIGGEST MALL IN EUROPE
4 TEMPS

SHOW
840 LED VIDEO SCREENS, 240M LONG

BIG NON INTERACTIVE SCREENS :
SHOW WHO YOU ARE, WHAT YOU SELL
NESPRESSO CORNER
SHOW

SHOW GUIDEHELP SELL ENTER
TAIN
You can't sell
products people
can't see
5 MAIN DIGITAL IN-STORE SOLUTIONS

HELP
SMALL NON INTERACTIVE SCREENS :
INFORMATIONS ABOUT THE PRODUCT CATEGORIES

SHOW GUIDEHELP SELL ENTER
TAIN
You can't
sell
products
people
don't
understand
5 MAIN DIGITAL IN-STORE SOLUTIONS

SELL
INTERACTIVE
TOUCH
SCREENS :
EXPLAIN,
COMPARE AND
BUY
NESPRESSO
COFFEE CAPS
SELL

SELL
FOR THE SALEFORCE : CRM AND E-SHOPPING TABLETS

SHOW GUIDEHELP SELL ENTER
TAIN
Just
WOW
5 MAIN DIGITAL IN-STORE SOLUTIONS

ENTER
TAIN
18M LONG INTERACTIVE AQUARIUM
SO OUEST

ENTER
TAIN
PHOTO-CALL LINKED TO FACEBOOK

ENTER
TAIN
2 MECHANICAL PIANOS, 1 INTERACTIVE "JUKEBOX"
(TOUCH SCREEN )

ENTER
TAIN
DIGITAL EXPERIENCE : BRAND CONTENT ON 40M2 LED
SCREEN, PRODUCTS INFORMATIONS ON INTERACTIVE
TOUCH SCREENS, LINKS TO FACEBOOK & TWITTER...
PEUGEOT
AVENUE

ENTER
TAIN
LIGHTPAINTING WITH YOUR BODY
40 M2 LED SCREEN, 1 KINECT

SHOW GUIDEHELP SELL ENTER
TAIN
Where
are
you ?
5 MAIN DIGITAL IN-STORE SOLUTIONS

GUIDE
INTERACTIVE DIRECTORY
DIRECTORY
SHOW THE BRANDS, SHOW THE PATH

DIGITAL IN-STORE IS NOT
ABOUT TECHNOLOGY,
IT'S ABOUT ENHANCE OR
COMPLETE THE 2
SPECIFICITIES THAT AN IN-
STORE VISIT OFFERS (WHICH
WILL NEVER BE POSSIBLE
ONLINE) :
OUR POINT OF VIEW
HUMAN CONTACT
& SENSORIALITY

IF YOU CAN DO IT AT HOME...
IF YOU HAVE THE SAME SCREEN SIZE AT HOME...
IF YOU DONT INTERACT WITH SALESMEN...
IF YOU DONT USE REAL THINGS (FABRICS/PRODUCTS...)...
IF YOU DONT UNDERSTAND RETAIL BUSINESS &
SPECIFICITIES...
IF THERE IS NO BENEFITS FOR YOUR BRAND OR YOUR
CUSTOMER...
OUR POINT OF VIEW
DONT DO IT.

!
!
BRUNO AURET
Partner @ RAYMOND
!
SAGUEZ & PARTNERS
!
21 years in the internet industry.
!
100+ e-commerce international websites included Louis
Vuitton, Clarins, Club Med, La Roche-Posay USA...
!
2007. Meeting with Olivier Saguez, founder
of SAGUEZ & PARTNERS Group (one of the european leader
in retail design, 180 employees).
We started RAYMOND, the digital subsidiary and make work
together retail and digital experts.
!
2014. Main references in digital in-store :
Nespresso, Peugeot, Altarea, Unibail-Rodamco, Crédit
Foncier, L'Oréal, So Ouest, Bouygues Telecom, Qwartz...
WHO AM I

VOTRE CONTACT : ANTONY DE BASCHER 01 41 44 15 53 / a.debascher@raymond-interactive.com
YOUTHANK
YOUR CONTACT :
!
ANTONY DE BASCHER
!
01 41 44 15 53
a.debascher@raymond-interactive.com
!
www.raymond-interactive.com
www.facebook.com/raymondinteractive
www.twitter.com/Raymond_Agence
!
14, rue Palouzié 93400 Saint-Ouen
!