Presented by Ray Poynter, as part of the NewMR 'Presenting and Reporting' webinar. Ray presents the results from the 2021 Quality of Research Reports Study and contrast them with the findings from the 2019 Study. Access this presentation recording, along with other presentations from this event via NewMR.org/play-again

1. Results from the NewMR
Quality of Reports 2021 Study
Ray Poynter
Webinar 16 September 2021

2. Sponsors
Communication

3. Study Details
2 waves – using QuestionPro platform
Sample sourced from the NewMR network,
plus friends
N = 2021=526, 2019=505
Report can be downloaded from NewMR
The data can be accessed via Infotools

4. Four Key Findings
1. The gap between creators and writers of reports
– Creators 92% Good, V.Good Excellent
Receivers 64% Good, V.Good Excellent
2. Reporting is improving, but Receivers do not think it is
improving as fast as Creators think
3. To avoid being ’not good’ get all the hygiene factors right,
including ‘meeting the brief’
4. To be really good – tend to be Insightful, Actionable &
Clear
– But find out what each specific audience wants

6. Q & A
Ray Poynter
NewMR

7. Sponsors
Communication