With the research landscape transforming into immersive engagement territories, narratives are the new paradigm shift. As much as research involves data, the way we deliver consumer stories that drive business strategy is ultimately defined by our decision to weave them. This webinar will focus on the intricacies of how we can visually communicate these stories without diluting the essence of context, introducing methodologies that evoke graphic representations and conjure results to effectively drive the point.

1. The Future of Storytelling
and Visualisation
Ocular Truth
The Impact of Visuals
Payal Shah & Sabrina Schöder

2. The Future of Storytelling
and Visualisation
Payal Shah Sabrina Schöder
Director
Crea+ve & Market Intelligence
Managing Director & Partner

3. The Future of Storytelling
and Visualisation
We believe in Partnership.
To design research methodologies
To create brand direc<ons
To ideate the future

4. The Future of Storytelling
and Visualisation

5. The Future of Storytelling
and Visualisation
So the ques4on really is:
HOW and not the WHAT.

6. The Future of Storytelling
and Visualisation
And HOW we communicate our
findings in crea<ve way to clearly and
precisely convey the insight?

7. The Future of Storytelling
and Visualisation
And that’s when storytelling
come into the picture!

8. The Future of Storytelling
and Visualisation
PERSONAS
BRAND VISUAL
SYSTEM
PRODUCTS
ENVIRONMENT

9. The Future of Storytelling
and Visualisation

10. The Future of Storytelling
and Visualisation
Fit for Purpose
-Edward Tu:e

11. The Future of Storytelling
and Visualisation
Fit for Purpose
-Edward Tu:e

12. The Future of Storytelling
and Visualisation
DIFFERENT
OBJECTIVES.
DIFFERENT
APPROACHES

13. The Future of Storytelling
and Visualisation
DATA TRANFORMATION
INTO IMMERSIVE
EXPERIENCES

14. The Future of Storytelling
and Visualisation
DESIGNED
DIGITAL BOOKLETS
CUSTOMISED
AESTHETICALLY RICH

15. The Future of Storytelling
and Visualisation
VIDEO OUTPUT

16. The Future of Storytelling
and Visualisation
SPONTANEIOUS
GO-GETTERS
COMPLACENT
SOCIALIZER
DISCIPLINED
PRAGMATICS
ATTITUDE
PERSONA
LITY
LIFE
OUTLOOK
SOCIAL
LIFE
MINDSET
PERSONAS

17. The Future of Storytelling
and Visualisation
HOLISTIC LIFESTYLE
PERSONAS
HOLISTIC LIFESTYLE
PERSONAS
INNOVATIVE WAYS OF
EXPRESSION

18. The Future of Storytelling
and Visualisation
TRANSFORMING BORING TO INTERESTING!
When you have a lot of
informa<on, avoid mundane
methods to communicate!

19. The Future of Storytelling
and Visualisation
INSIGHTFUL DATA
PACKS
Clear
insights
BeWer
context
clarity
Enable
strategic
ac<ons
Quick
Decode

20. The Future of Storytelling
and Visualisation
CREATIVE WORKSHOPS

21. The Future of Storytelling
and Visualisation
VISUAL
TECHNIQUES
INVOKE
IMAGINATION
CREATIVE
STIMULATION

22. The Future of Storytelling
and Visualisation
VISUAL &
TACTILE FEEL
ENABLING
CREATIVE
OUTPUT

23. The Future of Storytelling
and Visualisation
INNOVATION &
IDEATION

24. The Future of Storytelling
and Visualisation

25. The Future of Storytelling
and Visualisation
WRITTEN
CONCEPTS
IDEA
VISUALIZATION
TECHNICAL
CLARITY

26. The Future of Storytelling
and Visualisation
CREATIVITY MUST
BE OUR SECOND
NATURE!

27. The Future of Storytelling
and Visualisation
Thank You!
ASIA-PACIFIC | HQ. MUMBAI

28. The Future of Storytelling
and Visualisation
Payal Shah
Sabrina Schöder
Director
Crea+ve & Market Intelligence
Managing Director & Partner
Q & A
Sue York
NewMR
Ocular Truth - The Impact of Visuals

29. The Future of Storytelling
and Visualisation
NewMR 2018 Sponsors
Communica=on
Silver
Gold