Virtual launch of the Handbook of Mobile Market Research

1. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Virtual Launch
The Handbook of
Mobile Market Research
2014 Platinum Sponsor
Asia Pacific Session
11th September, 2014
Session Chair: Sue York
Mobile Collaborator

2. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Agenda
Introductions
Panel Sessions
The book
Q & A
Sue York

3. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Introductions
Finn Raben
ESOMAR
Suz Allen
Campbell Arnott’s
Sally Joubert
Luma Research
Sue York
Author
Ray Poynter
The Future Place
Brian Fine
Australia Online
Research
Peter Harris
Vision Critical
Don Marek
MRII

4. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Why is mobile so important?
Finn Raben
ESOMAR
Suz Allen
Campbell Arnott’s
Sally Joubert
Luma Research
Sue York
Author
Ray Poynter
The Future Place
Brian Fine
Australia Online
Research
Peter Harris
Vision Critical
Don Marek
MRII

5. Online Book Launch – The Handbook of Mobile Market Research
September 2014
What are the key trends to watch for?
Finn Raben
ESOMAR
Suz Allen
Campbell Arnott’s
Sally Joubert
Luma Research
Sue York
Author
Ray Poynter
The Future Place
Brian Fine
Australia Online
Research
Peter Harris
Vision Critical
Don Marek
MRII

6. Online Book Launch – The Handbook of Mobile Market Research
September 2014
To what extent is mobile already here?
Finn Raben
ESOMAR
Suz Allen
Campbell Arnott’s
Sally Joubert
Luma Research
Sue York
Author
Ray Poynter
The Future Place
Brian Fine
Australia Online
Research
Peter Harris
Vision Critical
Don Marek
MRII

7. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Key new developments?
Finn Raben
ESOMAR
Suz Allen
Campbell Arnott’s
Sally Joubert
Luma Research
Sue York
Author
Ray Poynter
The Future Place
Brian Fine
Australia Online
Research
Peter Harris
Vision Critical
Don Marek
MRII

8. Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Authors: Ray Poynter, Navin Williams, & Sue York
Publisher: Wiley
Supported by: ESOMAR
Formats: Hard cover book and eBook
Availability
– ESOMAR bookstore 24 Euros for members, inc. p&p
– Wiley
– Amazon (several – UK, Singapore in stock, USA September 22)
– & many e Book suppliers

9. Online Book Launch – The Handbook of Mobile Market Research
September 2014
The Handbook of Mobile Market Research
Part 1 – Mobile Market Research
• Overview of Mobile Market Research
• Mobile Research in Action
• The Technology of Mobile Market
Research
Part 2 - Qualitative and Quantitative
Research
• Mobile Qualitative Research
• Mobile Forums and Online Focus
Groups
• Mobile Diaries and Ethnography
• Mobile Quantitative Research
• Designing and Conducting Mobile
Surveys
Part 3 - The Methods and Applications
of Mobile Market Research
• mCAPI - Mobile Computer Aided
Personal Interviewing
• mCATI - Mobile Telephone
Interviewing
• Mixed-Mode Research
• Utilising Passive Data
• Panels, Lists, and Communities
• International Mobile Research
Part 4 – Researching the Mobile
Ecosystem, Ethics, and the Future
• Researching the Mobile Ecosystem
• Ethics, Laws, and Guidelines
• Research-on-Research
• The Evolving Picture

10. Online Book Launch – The Handbook of Mobile Market Research
September 2014
Q & A
Finn Raben
ESOMAR
Suz Allen
Campbell Arnott’s
Sally Joubert
Luma Research
Sue York
Author
Ray Poynter
The Future Place
Brian Fine
Australia Online
Research
Peter Harris
Vision Critical
Don Marek
MRII